On February 6, Baidu announced an official copyright cooperation with China Central Radio and Television for the 2024 Spring Festival Gala. On New Year's Eve, hundreds of millions of viewers searched for "Spring Festival Gala" on the Baidu app, and were able to jump to the main station's exclusive search venue for the Spring Festival Gala, and watch CCTV's Year of the Dragon Spring Festival Gala performances online, with all the exciting programs and hot Spring Festival Gala memes. At the same time, Baidu App will also create fancy games such as Year of the Dragon Collection Cards, AI Fireworks, and AI Cross-dressing to bring a unique interactive feast to the audience.
For the Chinese people, the Spring Festival Gala has always been not only a party, but also a spiritual review, representing family reunion and saying goodbye to the old and welcoming the new. The powerful combination of this year’s Baidu app and the CCTV Spring Festival Gala allows viewers to “search while watching” and people across the country can share the excitement together.
Baidu app is an important information distribution platform for the entire network. This Spring Festival Gala will present the stories behind popular programs to users, inviting major media and creators to interpret the hot topics of the Spring Festival Gala in real time. At the same time, users can also search through "Watch and Search" With an in-depth understanding of the traditional culture and folk customs behind the Spring Festival Gala programs, AI search will present users with multi-dimensional Spring Festival Gala knowledge points. In order to increase user participation, the Baidu app has launched a real-time interactive function for the Spring Festival Gala. Audiences can vote on famous memes and sayings in the Spring Festival Gala, allowing people across the country to participate in this cultural feast. This interactive method not only allows the audience to become part of the Spring Festival Gala, but also allows their voices to be heard, making the Spring Festival Gala closer to the hearts of the audience.
Baidu app will also present users with novel and colorful participation experiences through diversified AI gameplay. Among them, the real-time interactive program list function allows viewers to check the broadcast status of the program in real time through this function to ensure that they do not miss any wonderful moments; to win lottery prizes during the New Year, viewers can also collect lucky cards based on the accumulated time spent watching the Spring Festival Gala to win big prizes; A full set of themed gifts is designed with dragons and fireworks as elements, which adds to the atmosphere of the Year of the Dragon.
In addition, it is worth mentioning that in the Baidu app Spring Festival channel/Spring Festival Gala memory topic, you can also see the Spring Festival Gala moments in my memory. Now, by going to the Baidu app, you can recall the songs, skits and dances engraved in DNA, and feel the warmth and happiness that the Spring Festival Gala has brought to generations of people.
[Source: CCTV, Baidu]
