anchors promote hometown cultural tourism, celebrities popularize common sense about life, photographers record wonderful lives, new farmers live broadcast to bring goods to help farmers, intangible cultural heritage people inherit excellent culture, volunteers practice online charity... Every story is the Internet Nice scenery of civilization.
Hunan Good Netizens New Style Ceremony, since it was held in 2020, has set off an upsurge in the construction of Internet civilization time and time again, becoming the positive energy super IP of Hunan Netcom and witnessing the "growth" of hundreds of thousands of Huxiang netizens in cyberspace.
Recently, the award ceremony of the 2023 Hunan Good Netizen New Style Ceremony of the 12th Hunan Province Internet Culture Festival, hosted by the Cyberspace Administration of Hunan Provincial Committee and hosted by Red Net, was held. 40 award-winning Internet civilization stories were announced on the spot.
Group photo at the 2023 Huxiang Good Netizens New Style Ceremony. (Photography: Li Dan)
This new style ceremony has been upgraded and more comprehensive and more public-spirited than the previous three. There is "I am on the e-road" 2023 Hunan Province Internet Civilization Story Selection, which reflects participation; there is "v light" The "Journey" Hunan Good Netizens Public Welfare Service v Plan demonstrates the public welfare nature; there is also the "I Bring a Saving for My Hometown" Hunan Good Netizens Searching for Hunan activities, highlighting the constructive nature.
Among them, in the collection and selection of Internet civilization stories, more than 12 million netizens participated in the event, 524 Internet civilization stories were nominated, and 40 outstanding Internet civilization stories were finally selected.
So, what do these 40 Internet civilization stories have in common, and what kind of "I am on the e-road" do they show? The reporter is here to break it down for you.
"I will save something for my hometown" A good netizen from Huxiang went to Yuanling, Huaihua to explore Hunan.
Grassroots
Grassroots is an important feature of the Internet society.
From the perspective of creator identity or content, the 40 award-winning stories all have civilian labels. Even if there are a few accounts run by business leaders or government departments, the narrative style of the content and the audience they target are all civilians. The grassroots nature of
creators abounds.
The most typical one is the top anchor Tang Yi. Tangyi Stage, led by her, has become an Internet celebrity brand for innovative cultural tourism promotion, with a cumulative online playback volume of 22 billion. It not only attracts Internet celebrities to Changsha, but also drives tourism to many places in Hunan.
"I want to be your shining light, shining brightly." From not being shortlisted in the talent show to now having over 45 million fans, from being illuminated at the beginning, to now shining light on others. Tang Yi's experience is a reflection of the Internet's counterattack.
At the award ceremony, Tang Yi sang "Shining Light".
And the leaders in various subdivisions also work one step at a time, relying on excellent works to become popular.
For example, Peng Nanke, a rural guardian artist, has made many attempts from the media industry, to the animal husbandry industry, to the inheritance of intangible cultural heritage, and finally gained a lot of traffic with a video that restores ancient techniques, and has more than 10 million followers on the Internet . The quality of his works is very high, and he is even known as "the blogger who dares not push updates on Douyin".
Another example is Ma Guai, the founder of the "Subai" women's clothing brand. He first modeled, did live broadcasts, and edited videos to attract traffic. He did a lot of exploration in the physical market + Internet, cultural heritage + brand awareness, etc., and finally created Chinese style clothing. The brand is favored by netizens.
Every person who is in the spotlight of the stage has an inspirational story.
For example, volunteers from the grassroots, Chuanshan student aid volunteers who write online charity by aiding students in Xinjiang, Liu Yufei who demonstrates the love of a small town with popular charity videos, and female pioneers from Huilong Village who help grassroots social governance with short videos Team, Zhou Yibei who lights up the national reading fire with a glimmer of light, the finless porpoise who volunteers to protect the smile of the finless porpoise, "Gege finless porpoise"...
Also for example, the adherents from the private sector, Lou Shi, more than ten people who have been running on the road of Internet charity for twenty years Teacher Liangliang, a mountain village volunteer teacher who has been caring and helping rural education for many years, Zhangjiajie Brother Wu who has been making micro-films to promote Sangzhi customs for more than ten years...
"Rural Guardian Artist" Peng Nanke. The grassroots nature of
content is very common.
The short video "Soft Persuasion Mobile Watermelon Stall" released by Miluo City Management Bureau is a simple law enforcement process that takes less than two minutes, but it warms the hearts of countless netizens. It has been viewed more than 47 million times and has been viewed over 100 million times online.
Dad said that Mayang's live broadcast "Mayang Dragon Boat Races Sixty Miles Against the Current to Race, Facing Difficulties and Difficulties" fully demonstrated the domineering spirit of Hunan people and moved the entire network. It was viewed by 2.28 million people in 2 hours, setting a record for self-media The highest viewing data of live dragon boat racing.
reporter noticed that stories that are popular, down-to-earth, and heartwarming, while reflecting the spiritual life of ordinary people, have brought huge positive effects and also brought large traffic.
Starlight lives up to those who travel by. The provincial honor is awarded to grassroots netizens who are doing good and good, bringing great encouragement to the majority of netizens. Reporters from
learned that since 2020, in addition to the Outstanding Organization Award, a total of 130 awards have been awarded at the Huxiang Good Netizen New Style Ceremony. Among them, more than 110 positive grassroots network experts or stories have won awards.
Localization
The award-winning story reflects the development of Hunan, with distinctive localization characteristics.
emphasizes nostalgia and brings traffic to hometown with songs.
The most typical one is "Let's go to Yongzhou". A hometown song sung by hometown people took stock of Yongzhou's unique cultural tourism. Netizens relayed the song, making the scenic spots in the historical and cultural city of Yongzhou widely spread. The total number of views of the topic on the entire network exceeded 3.3 billion, strongly empowering local cultural tourism.
At the award ceremony, Liu Xingguo sang "Let's Go to Yongzhou".
Singer Yuan Shuxiong created "Good Morning Longhui" with a strong hometown feeling and became popular all over the country. It has hundreds of billions of plays, making Longhui a popular check-in place.
emphasizes context and tells local stories with cultural IP.
At the awards ceremony, "Teng Zijing" played by Gong Zhuo of the Yueyang District Media Center traveled through time to receive the award, which was particularly eye-catching. The video "Teng Zijing Series" looks at the current success of Baling from an ancient perspective. It is a new business card of Internet celebrities with Yueyang characteristics. It has been released for more than 40 issues, and the total number of views on the entire network exceeds 200 million.
Internet celebrity "Teng Zijing" attracts tourists to take photos.
html has 4 layers of creativity and promotes Hunan with vertical content.
content creativity is closely integrated with hometown feelings, and the account content extends in depth.
For example, Fangfang, a tour guide in Changsha, took a video of the cultural scenery of Hunan while leading a group tour, and the content was verticalized to provide tourists with strategies for checking in when visiting Hunan. Since 2023, she has posted more than 150 videos, with a cumulative view count of over 150 million.
is another example of the Fireworks Prince. His account focuses on promoting fireworks in his hometown of Liuyang. He has updated more than 1,000 video records and gained more than 2 million followers. He plans a "giant rice ear fireworks show to present the dream of enjoying the cool under the grain" and lets the world see Liuyang fireworks blooming. .
Xiaochun is here again, helping the economic development of Xiangtan in the form of interviews with entrepreneurial young people; Gemini is very naughty, using cultural creativity to unlock the traffic password of Zhuzhou; Alilili uses Internet language to promote the beautiful Xiangxi; Fuhou Forum, in Zeng Guofan Hometown spreads Hunan culture...
-fold spread, telling Hunan stories at home and abroad.
The stories of "a young man", "two sons-in-law" and "three aerial photographers" on the story list make people see a more open and international Hunan.
"A young man", Shi Kang, a young man from Shibadong Village who returned to his hometown to start a business, let the world see the great changes in China's mountainous countryside through bilingual videos.
"Two sons-in-law", one of them is a blogger from Yongzhou and a son-in-law from Xinjiang. You Haoran has crossed thousands of miles of mountains and rivers to promote Xinjiang's customs and customs through videos and witnessed "one family in Hunan"; while the other is a man from Inner Mongolia and a son-in-law from Changsha. Buffalo Water World is an English teacher who crosses over from a self-media expert to explain the history and culture of Changsha in bilingual formats, making foreigners fall in love with China.
"Three Aerial Photographers", the works of photography masters such as Liangshan, Planet Gravity Field, and Flying Architect have been retweeted overseas and even appeared in Times Square in New York, making Hunan's scenery stunning to the world.
Good photo of Changsha displayed in Liangshan.
Main theme
From audition recommendations, to media and institutional scoring, to online voting, to final expert review, 40 outstanding stories of Internet civilization were selected among many candidates. Promoting positive energy and singing the main theme are the first criteria. .
keeps integrity and innovates, and strives to be the protagonist of the Internet civilization story.
Chunmei Service Team is a public welfare team established by Xiangxi Public Welfare Slow Train to assist farmers and students. From the train to the orchards, from Hunan to Guizhou, they voluntarily sold agricultural and sideline products to the folks along the line through live webcasts. Over the past ten years, the total value of agricultural products sold has exceeded 30 million yuan.
High-speed trains have speed, while slow trains have warmth. They use live broadcasts to interpret the warmth of the times.
Xiangxi Slow Train "Chunmei Service Team" is delivering goods on live broadcast.
's "Yuanling Night Reading" team has 8 members and has persisted for 6 years. It has launched more than 390 issues of high-quality night reading content, with an average video traffic of 20,000+ per issue, creating a representative night reading column.
A team of teachers and students from Central South University, Xu Ming, continues to create red-themed hand-drawn comic scrolls and animated videos. Among them, the hand-drawn scroll + video animation tells the story of resisting U.S. aggression and aiding Korea, and the works are popular on the Internet.
creates innovative forms and enthusiastically represents his hometown.
As the president of Zhangjiajie Changsha Chamber of Commerce, Yang Xuewen brought his family with him during the live broadcast to impress netizens with his sincerity. Douyin gained 700,000 followers, helped farmers bring more than 2 million orders, and accumulated sales of nearly 100 million yuan.
Wang Hongqing, the mayor of Senkoutang Town, Qiyang, Yongzhou City, went deep into the fields, shot and released more than 100 videos to help farmers, and helped farmers sell more than 1.4 million kilograms of agricultural products through live broadcasts.
From a singer to a self-media person, Wenji has brought hundreds of millions of natural traffic to her hometown; she focuses on cultural and tourism short films, and understands the radio station to call Chenzhou landscape paintings; she rides in the countryside and fields, and puts the beautiful scenery of Dong countryside into videos, which is chic and unrestrained Brother Qian has over a million fans...
works hard on the Internet and has attracted countless fans with his healthy and uplifting content.
Nanyue Hengshan Minminzi has transformed from a cultural and creative practitioner to a cultural and tourism blogger. From traveling to the mountains to helping farmers, she shoots and produces short videos. She has published a total of 400 works with more than 100 million views. She said: "After having network traffic, it must have cultural content."
Drama host Huagu Opera Yidong has unique skills. He plays cups and sings along with the opera in the live broadcast room and is popular on the Internet. He contributes young energy to the inheritance of Huagu Opera. She helped blind sisters realize their dream of going to school, and netizens praised her as "a positive anchor is like this".
Drama anchor Huagu Xi Yidong is performing.
is also an intangible cultural heritage video account. Shan Bai from the uncle-nephew duo chose to restore ancient production techniques. This is a very difficult creative path, but they have gained more than 8 million fans in just over 4 months. Behind this, they have tried to figure out the direction through countless failures, and they have spent countless days and nights looking for methods in ancient books.
Only when you can endure loneliness can you wait until the flowers bloom.
Among the more than 66 million people in Hunan, the protagonists of the 40 Internet civilization stories are just small drops in the sea of stars.
However, although the drop of water is small, it gradually fills up the big pot. Small droplets of water can create large ripples.
"I am on the e-road", with the active guidance of the Internet Information Department, the full participation of good netizens in Huxiang, and the concerted actions of the whole society, we have jointly cultivated a new trend of upward and good Internet civilization.
Attached: List of winners
Civilization and Inheritance and Fashion Award (10 people)
Civilization and Inheritance and Fashion Award.
Peng Nanke: The video restores ancient skills and has over 10 million fans
Ma Guai: The innovative Chinese style clothing brand is favored by netizens
Flower Drum Opera Yidong: Flower Drum Opera spreads China’s excellent traditional culture
Xu Ming’s teacher and student team: Hand-painted scrolls promote the spirit of resisting U.S. aggression and aiding Korea
Understand Radio ：Voice conveys culture, and the elegance circle has millions of fans
Chic Brother Qian: Put the beautiful scenery of Dong Township into the video
Rich forum: Zeng Guofan’s hometown inherits Hunan cultural genes
Huang Yibai: Video promotes the intangible cultural heritage culture of Jiang Yong Nu Shu
Shan Bai: Uncle-nephew combination, the Internet reproduces traditional culture
Fireworks Prince Brother: Fireworks blogger lets the world see Liuyang fireworks
Civilization Guardian Fashion Award (10 people)
Civilization Guardian Fashion Award.
Chunmei Service Team: Building a bridge between hearts on the public welfare slow train
Mountain village volunteer teacher Liangliang: Sending love and education to the children in the mountain village
Shi Kang: Let the world see the eighteen holes
Liu Yufei: The popular charity video interprets the small city Love
Wang Hongqing: The mayor turns into an Internet expert, bringing agricultural products for charity
Zhou Yibei: The glimmer of light lights up the national reading tinder
Yang Xuewen: The president helps farmers live broadcast, and leads the fire to farmers’ good products
Finless porpoise Gege talks about finless porpoise: Volunteer to protect finless porpoise with a smile
Chuanshan student aid volunteers: Aiding students in Xinjiang and writing online public welfare sentiments
Lou Shi: Using the Internet as a medium, the caring homeland has persisted for twenty years
Civilization Construction Fashion Award (10 people)
Civilization Construction Fashion Award.
Wenji is a great beauty: bringing hundreds of millions of natural traffic to her hometown
Xiaochun is coming: interviewing entrepreneurial youth to help Xiangtan’s economic development
Gemini is very skinny: cultural creativity unlocks Zhuzhou’s traffic password
Miluo City Management: Flexible law enforcement has warmth, and has won all outlets Like
Changsha tour guide Fangfang: Let more tourists come to Hunan
Yuanling Night Reading: Public welfare column to promote Yuanling Cultural Tourism
Good photo Liangshan: Persist in aerial photography to record the beautiful Changsha
Huilong Village Women's Pioneer Team: Short video to help the grassroots Social Governance
Yongzhou Intelligence Bureau: In-depth tour of Xinjiang, recording a family in Hunanjiang
Zhangjiajie Coarse Brother: A new farmer from Sangzhi, e-commerce boosts the revitalization of his hometown
Civilized Communication and Fashion Award (10 people)
Civilized Communication and Fashion Award.
"Let's Go to Yongzhou": One song brings fire to a city
"Good Morning Longhui": Singing the strongest sound of the integration of culture and tourism in the Internet celebrity county
Tang Yi Grand Stage: Innovative Internet celebrity brand for cultural tourism promotion
Planet Gravity Field: Visually Define Changsha Cover
Nanyue Hengshan Min Minzi: A short video shows the splendid Huxiang culture
Alilili: Internet language recommends Xiangxi Red
Teng Zijing Series: Internet celebrity’s new business card that tells the story of Yueyang
Dad said Mayang: Creating a popular countercurrent dragon boat model highlights the spirit of Hunan
Flying Architect: Aerial photography of the city helps Xiangtan international communication
Buffalo Talks the World: A bilingual short video introduces the history and culture of Changsha
Outstanding Organization Award (12 people)
Changsha Municipal Party Committee Network Letter Office
Huaihua Municipal Party Committee Internet Information Office
Yongzhou Municipal Party Committee Internet Information Office
Yueyang Municipal Party Committee Internet Information Office
Changde Municipal Party Committee Internet Information Office
Shaoyang Municipal Party Committee Internet Information Office
Xiangtan Municipal Party Committee Internet Information Office
Hengyang Municipal Party Committee Internet Information Office
Yiyang Municipal Party Committee Internet Information Office
Cyberspace Administration of Xiangxi Prefecture Committee
Beijing Weibo Vision Technology Co., Ltd.
Beijing Kuaishou Technology Co., Ltd.
