Text | Grilled Entertainment
The Spring Festival is coming, and the annual Spring Festival Gala war has reached a new level. First-tier satellite TVs like CCTV and Hunan Satellite TV have their own traffic and platform influence, so the party naturally has no shortage of attention.
How can those second-, third- and fourth-tier satellite TV stations, whose presence has always been relatively weak, get a share of the Spring Festival Gala?
First of all, it will be broadcast at a staggered peak, and the contestants of the host competition will appear.
Jilin Satellite TV set the broadcast date of the Spring Festival Gala on February 4, the day of the Beginning of Spring, which is very correct in terms of strategy. The Beginning of Spring is also the beginning of spring, and broadcasting the gala on this day also has a good meaning.
The party is staggered on the New Year's Eve in the north and the south, and also avoids the peak period of the party such as the 29th of the twelfth lunar month and the first day of the first lunar month. The staggered broadcast naturally means fewer competitors, and the initiative of topics and ratings is in your own hands.
Judging from the real-time ratings data of Kuyun, the ratings of Jilin Satellite TV’s Spring Festival Gala have continued to rise since the launch. After 9 pm, the ratings exceeded 0.3, ranking high among satellite TV. The shutdown wave at 10 pm still maintained good ratings data.
Jilin Satellite TV Spring Festival Gala has 6 hosts, namely Gao Yuan, Zhang Lingyun, Wang Binghui, Yang Fan, Li Zongmao and Zhang Mo. It is worth noting that Zhang Lingyun and Zhang Mo participated in the "2023 Host Competition" and advanced to the top 60 in the country. Their professional abilities are remarkable. After the competition, they were also recognized by Jilin Satellite TV and were reused on the Spring Festival Gala stage. .
Secondly, playing the family card, artists from Jilin supported the scene.
Unlike first-tier satellite TVs such as Hunan TV, Dragon TV, and Beijing TV, Jilin TV does not have a lot of funds to recruit popular stars, but they cleverly learned from the Liao TV Spring Festival Gala model, played the family card, and extended invitations to stars from Jilin.
The theme of the Jilin Satellite TV Spring Festival Gala is "Going Home for the New Year", which in itself gives many artists from Jilin a greater sense of belonging. The artists are also willing to promote their hometown. Jin Zhiwen, Liu Haocun, Xu Fei, Liu Ye, Dong Baoshi, Gao Artists from Jilin such as Jia Lang, Fan Shiqi, and Chen Xiaojun responded one after another and chose to go home to celebrate the New Year with their fellow villagers. These artists from Jilin collectively supported the show's appearance and gave the entire show a star.
Chen Xiaojun, Fan Shiqi, and Gao Jialang kicked off the party with "Good Friends Celebrate the Auspicious Year". The combination of handsome men and beautiful women was very eye-catching on the stage. The happy melody was paired with heartfelt lyrics, and the atmosphere of the New Year was lifted. There you have it.
Jin Zhiwen and Jin Haixin collaborated on the same stage to make a new adaptation of the classic old song "Happy Hometown". Both of them are singers who are good at singing, and their voices are also very unique. The whole song is full of rhythm, which makes people want to go home quickly after listening to it.
Liu Haocun brought the song "Swimming to the Charming Paradise". The whole dance was beautiful and romantic, the blue princess dress was fresh and smart, the singing voice was sweet and touching, and the smile was warm and healing. He sang the beauty of Jilin's four seasons and promoted his hometown very well.
In the end, the atmosphere is king, and the quality of the sketches has been well received.
The audience of the Spring Festival Gala is ordinary people, and the common people feel happy and lively when watching the party. Jilin Satellite TV has grasped this demand very well. The planning and programming of the party are very down-to-earth, full of Chinese New Year flavor, and full of Jilin flavor.
The program of the party is diverse, with singing and dancing, opera, duo, martial arts, sketches and other types of programs taking turns. Northeastern sketches full of strong characteristics have also become a major feature of the party, and Song Xiaofeng, Song Xiaobao, Wensong The "comedy group" composed of Zhao Jiaban, Zhang Xiaowei, Zhang Xiaoying and others also contributed wonderful jokes.
Bai Xiaobai, Bai Ge, Zhao Nina, Jiang Jiabao and others presented the sitcom "Love in Jilin". Bai Xiaobai played a bricklayer who pretended to be a painter, and ended up with two marriages. The skit had a moral and was funny, adding to language programs A good start.
The sketch comedy "Visitors from the Iceberg" is also full of laughs. Xiu Rui, Chen Jianan and others "outwit" Gongsun Lirong, and the result is also unexpected.
Zhang Xiaoying became popular through the role of Gongsun Lirong in " Magpie Sword Legend ". She also appeared with her own exclusive BGM "Ai Hai'er" and became the core character of the entire sketch, contributing many interesting scenes. .
Song Xiaofeng, Zhang Xiaowei, Gao Hailong and others teamed up to present the sketch "Falling in Love with Jilin", which tells the story of a series of misunderstandings caused by Song Xiaofeng's meeting with his old classmate Zhang Xiaowei. Song Xiaofeng recited a poem as soon as he came on the stage. The rhythm and sense of substitution of the language were very strong, and the place became hot instantly. The last song "Old Friends" also successfully hit the topic.
Yan Xuejing, Guo Jinjie, Xu Mengdi and others presented the family comedy "Taste", which is about the "tragedy" caused by a New Year's Eve dinner. The daughter-in-law carefully prepared a table for New Year's Eve. I thought it was a surprise, but it turned out to be a shock. The three dishes of durian chicken soup, cola chicken wings, and garlic bananas were each darker than the last, so a test of emotional intelligence came.
The mother-in-law used all kinds of words to praise her daughter-in-law, and the uncle said a lot of complaints. After learning about the situation, he had no choice but to make up for it, so he lied to make up for it. In the end, the uncle, mother, and son had to do this. A bowl of chicken soup, paired with the background music of "This Bow", has a full comedy effect. In the end, the daughter-in-law knew that she was not good at cooking, but her mother-in-law still encouraged her, and the theme of family harmony and everything being prosperous was sublimated.
As soon as Yan Xuejing appeared on the stage, she felt a sense of intimacy. Her acapella duet and the song "Sticky Bean Buns" ignited the enthusiasm of the audience and instantly brought the audience into the strong New Year flavor of Jilin.
Song Xiaobao and Wensong's sketch " Northeast Partner " became the biggest easter egg. "Wolong and Phoenix" made all kinds of noises after returning to their hometown, but their good brothers were restless and wanted to sever the brotherhood by pretending to have amnesia. , and the two brothers tried their best to help the eldest brother recover his memory. Not only did they get rid of his first love, but they also developed business ideas, and one joke after another was born.
I have to say that Song Xiaobao and Wensong have really great chemistry together. Song Xiaobao's red sweater and permed hair are full of Korean style. Wen Song's every move is a drama. The whole sketch is full of burdens and reversals, making people find the fun of watching the sketch. The two people's programs were broadcast around 10 p.m., but the ratings increased significantly, and their works were worthy of the audience's expectations.
After the Hunan Satellite TV Spring Festival Gala was broadcast, many viewers were disappointed with the constant sketches and lost confidence in the Spring Festival Gala language programs. However, after watching the skits on Jilin Satellite TV, I believe many people will change their minds. The overall quality of several skits is excellent, which also improves the quality of the entire party.
Of course, Jilin Satellite TV’s Spring Festival Gala also has aspects worthy of discussion. For example, the arrangement of cultural and tourism spokespersons from various places to take turns shouting at each other triggered complaints from netizens.
After the Hunan Satellite TV Little New Year's Eve Spring Festival Gala was broadcast, controversy arose when group performers performed the third dance and the cultural tourism spokesperson used "My surname is Shi" to call Mai. This operation also caused dissatisfaction among many netizens.
Jilin Satellite TV did not show the subject three dance, which is worthy of recognition, but the cultural and tourism spokesperson still did not escape the earthy shouting. Under the leadership of guest host Song Xiaofeng, six cultural and tourism spokespersons took turns calling Mai, all using the content "My surname is Shi". The scene was embarrassing.
Northeastern tourism is completely popular. Jilin is the one that has made a lot of money. Tourism revenue is far ahead. Jilin does have a lot of beautiful scenery worth checking out.What makes people wonder is why they are so obsessed with calling Mai by "My surname is Shi" when they can obviously let the spokesperson generously promote Amway? It makes these spokespersons look like they are rushing to get the product on the shelves. They are not able to speak well in front of the camera, and they don't get stuck at all. They just use too much force, which makes people ignore that the real scenery is the protagonist.
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