Introduction: At the "2024 China Online Audiovisual Annual Ceremony", Youku gathered the power of high-quality IP to create six major creative programs, which are based on the Chinese spirit, capture the beauty of Chinese culture, respond to the public's practical concerns, and connect with hundreds of millions of Chinese people at home and abroad. Welcome the New Year with joy and look toward the future together.
Text | Ni Xing
The New Year is approaching and everything is changing. The "2024 China Online Audiovisual Annual Ceremony", which carries countless expectations, will kick off again at 19:30 on February 3. The ceremony is guided by the State Administration of Radio and Television and hosted by the China Online Audiovisual Program Service Association and the China Television Arts Committee. Through the sharing and co-creation of the entire online audiovisual industry, it combines the most influential and ideological online audiovisual works of the past year to present a A unique event full of the spirit of the times, audio-visual highlights and youthful temperament.
As the co-organizer of this event, Youku has gone all out for good content, aggregating "This! It’s Street Dance”, “Great Songs from the Drama”, “I Can’t Hold It Longer”, “Shaking Baggage Conference”, “Welcome to Maillot Village”, “The Wind Rises from the East”, “Under the Stranger”, “News Queen”, “Youku People’s Collection” and other hot IPs of the year, with six creative programs covering diverse art categories such as comedy, song and dance, cross talk, hip-hop, and traditional arts, to present the unchanging original intention and new thinking of deeply cultivating online audio-visuals, and to focus on the outstanding development of the online audio-visual industry. score.
Not only that, these programs based on real life and beating the pulse of the times also outline a beautiful picture of the country's continuous struggle and forge ahead in the new era, and use the power of network communication to convey the passion and emotion contained in it. , passed on to hundreds of millions of Chinese people at home and abroad who are "working together towards the future".
Taking the Chinese spirit as the background,
innovatively interprets the theme of the times
The past year was the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China. It was also the 10th anniversary of the joint construction of the "Belt and Road" initiative and the realization of high-quality development. . Water droplets gather to form the sea, giving birth to dazzling human civilization; sand grains build the Silk Road, connecting thousands of miles of mountains and rivers around the world. Against this grand background, the program "Sand and Sea" created by Youku presents the core concept of building a community with a shared future for mankind by deeply exploring and elaborating on the intrinsic connections between different cultures.
"Sand and Sea" is based on Youku's two "Belt and Road" themed works, the online documentary "The Wind Rises from the East" and the foreign aid medical drama "Welcome to Maile Village". Taking advantage of the integrated innovation of "technology + art", the program uses visual presentation as an emotional and cultural medium, using images to tell the glorious achievements of China's construction of the Belt and Road in the past ten years, and to show China's magnificent projects in infrastructure construction and the harmonious coexistence of diverse cultures. beautiful picture.
Alibaba Entertainment Super Realistic Digital People Lili served as a speaker in the program, inviting actors Bloomberg and Angel from "Welcome to Maile Village", singers Xilinnayi Gao, Wang Xi, to bring the "One Belt The origins of "a grain of sand" and "a drop of water" in "All the Way" are explained. The program started with "If We Believe", conveying the great love and peace contained in the Belt and Road Initiative. Later, representatives of doctors aiding Africa and representatives of Belt and Road friends and neighboring countries came on stage to perform the traditional Chinese folk song "Jasmine" together.
The program shows that at the intersection of the old and new Silk Roads, various civilizations reflect each other like brilliant sparks. In addition, the program also conveys the beautiful concept that no matter how far the distance is, as long as we are close to each other, thousands of miles away are like close neighbors. The Belt and Road Initiative continues to prosper in the new era and moves towards a more glorious future.
is indexed by public concerns,
accurately hits the real pain points
In the past year, the online audio-visual industry has moved forward with precipitation and developed with innovation, leaving behind a number of excellent works with both reputation and popularity, which has greatly enriched the public spiritual and cultural life. Of course, progress is also accompanied by pain and reflection. The program "Goodbye!" created by Youku! Matryoshka Dolls" and "Online Like This" use artistic methods to criticize undesirable phenomena such as TV "matryoshka dolls" charging and Internet hostility, and present the significant management results of relevant departments.
After effective management by the State Administration of Radio, Film and Television and other departments, currently the three national cable TV, iptv and Internet TV systems have achieved the goal of reducing charging packages by more than 50%. The amount of free content and the proportion of recommendations have increased significantly, and the charging process is clear and standardized. Consumption transparency has been significantly improved, the phenomenon of "matryoshka" charging has been significantly improved, and people's satisfaction has continued to increase. Creative comedy "Goodbye!" "Matryoshka Dolls" breaks the traditional expression form of comedy sketches and uses a unique and avant-garde surreal style to reveal the truth behind the "matryoshka doll charges" for the audience.
《Goodbye! Matryoshka" was born out of Youku's original sitcom variety show "Can't Hold It Longer". This comedy variety show is positioned as a "mouth substitute" for young people. When it was first launched, it relied on its hilarious plot content and close-to-life stories. The arc of the little character resonates strongly. This time "Goodbye!" "Malaysian Dolls" continues the unconstrained comedy creativity. In the script setting of personification of household appliances, the audience can follow comedians such as Dasuo , He Wenjun, Li Fei, etc. to break the chaos of "matryoshka dolls charging" and open the door to "watching TV". "The correct way is to turn on the phone and watch the live broadcast in full screen, make the fees transparent and not "matryoshka", and give all viewers "freedom to watch TV".
"Online Like This" invites crosstalk actors from the "Burggage Shaking Conference" to respond to the national "Special Action to Clear Up Violence on the Internet" and provide a deep insight into the mentality of Internet users. The program invites outstanding crosstalk actors Luan Yunping , Meng Hetang, Zhou Jiuliang, and Zhang Jiunan from "The Baggage Shaking Conference" to let them use the form of crosstalk to deconstruct the network environment and map social reality in the role of "HR" and "applicant". The content of the script satirizes and criticizes "keyboard warriors", "clickbait mongers", online violence, news falsification, live streaming and other online chaos. It advocates that in the Internet age where "everyone has a voice", the audience can develop independent thinking and distinguish right from wrong. , the ability to rationally view all types of information.
takes traditional culture as its connotation,
shows the beauty of the blend of ancient and modern
The long-standing and excellent traditional Chinese culture is a precious heritage and source for the creation of online audio-visual content. In the past year, Youku Humanities has conducted a more in-depth exploration and presentation of traditional cultural elements in terms of subject matter types, artistic presentation, and innovative transformation. It has demonstrated the beauty of classical culture through a number of high-quality cultural programs, and promoted and inherited the excellent traditions of China. culture.
At the "2024 China Online Audiovisual Annual Ceremony", the creative humanities program "Farewell Gathering" created by Youku Humanities used multiple and composite audio-visual techniques to reproduce the real scene of the famous painting "Gathering in the West Garden" on the stage, allowing Lin Yun and Cao Lei take you back in time to the Song Dynasty, immersing the audience in creating a New Year gathering of literati and poets from the Song Dynasty during the Chinese New Year.
The sound, light and shadow of Zideqin Society weave a picture of the Song Dynasty, and present traditional Chinese art aesthetics through tea-ordering, flower arrangement, incense burning and other elegant events, and promote traditional Chinese culture. In this grand gathering of the Northern Song Dynasty's literary and artistic circles, which combines poetry and poetry with the Four Elegant Arts of the Song Dynasty, exhibitor Lin Yun led the audience through time and space to meet Su Shi, Wang Shen, and Mi Fu, embarking on a wonderful humanistic journey. The beautiful scenery of the West Garden, the flowing sound of strings, and the free and easy expression of pen and ink paintings. It interprets the philosophical connotation of "the pure joy of life is nothing more than this", allowing people to re-appreciate the infinite charm of ancient culture.
Another dance show with a strong traditional cultural connotation, "Broken Array", uses the poem of the same name as the entry point, inviting "This!" It’s Street Dance 6” captain Ding Chengxin plays a high-spirited general in bright clothes and angry horses. As the screen transitions, the scenes of training during the battle, spying on the enemy, and going into battle to kill the enemy alternately change, linking together the general's illustrious military exploits and military life.
This big show combines choreography, popping, locking, breaking and other hip-hop dance styles. It not only has a shocking scene of 13 people dancing together, but also has a creative choreography that shows the fight between the enemy and ourselves through the exciting and skillful two-person dance. It is worth mentioning that the music for the show is a mix of Chinese style and poetry, depicting a majestic scene of galloping on the battlefield and shockingly expressing the lofty ideal of serving the country with loyalty.
takes industry development as its approach, and
is a leader in online audio-visual. The vigorous development of
online audio-visual is inseparable from being a leader in capturing industry trends and cultivating high-quality content. At the "2024 China Online Audio-Visual Annual Ceremony", Youku collaborated with the self-produced music variety program "Drama Good Songs" of the same name, and collaborated with "Under the Stranger" and "News Queen", three popular sections of Xianxia, Hot Blood, and Hong Kong drama Youku Station Classic dramas such as "Legend of Sword and Fairy" have awakened the public's annual memory of Youku's great dramas in the form of "original music for film and television dramas". These classic film and television works also reflect, to some extent, Youku’s effective layout and powerful exploration in assisting the development of the industry.
"Under the Stranger" is an innovative masterpiece by Youku that integrates traditional culture, young people's genes, and scientific and technological imagination. The Douban score reached 8.1 points, breaking the record for the highest score for a domestic drama adapted from a comic book. The show created China's own superhero, with a total broadcast volume of more than 160 million overseas, successfully allowing Chinese-style heroes to sail overseas. In the play, Bi Wenjun, who plays Zhang Lingyu, and Jiang Peiyao, who plays Xia He, sang the episode episode "Withdrawal Reaction" on the same stage, recreating the highlight moment of the play.
The "Xingang Drama" "News Queen" co-created by Youku and TVB also achieved phenomenal ratings and discussion. Since the in-depth cooperation with TVB began in 2013, Youku has been working hard for ten years. The success of "News Queen" is the fruit of ten years of two-way cooperation between practitioners from the two places. The powerful actress Charmaine Sheh played the role of the unique news anchor Sister Man in the drama, which also aroused public discussion. She sang the theme song of the drama "Thorough" in the show, taking the audience back to that unforgettable moment of watching the drama.
Youku also performed a high-definition restoration of the "Legend of Sword and Fairy" series, the enlightenment work of the fairy tale drama. Shan Yichun sang the OST "Always Quiet" from "Legend of Sword and Fairy", touching people's hearts with his chivalrous love. Youku launched the "HD Restoration Plan" as early as 2017, aiming to realize the digital transformation of classic content in batches, develop and apply high-tech to restore classic domestic works, so that more good content can be better protected and passed on.
This "2024 China Internet Audiovisual Festival" strives to reflect the atmosphere of the new era with collective literary and artistic innovation, use the main theme to lead large traffic, and use large traffic to spread positive energy. The six major creative programs created by Youku with heart, affection, and effort all have a Chinese spiritual background, draw on the beauty of Chinese culture, and respond to the public's practical concerns, demonstrating the mission value of the leading online audio-visual platform.
The New Year is approaching. Come to Youku to watch the "2024 China Online Audiovisual Festival". Let us witness that Youku and the "fellow travelers" of online audiovisuals use highly artistic and ideological content to forge ahead and write a new chapter in the online audiovisual industry. It is worthy of the audio-visual splendor of the new era.
