In order to encourage the online audiovisual industry to set sail on a new journey, on February 3, under the guidance of the Online Audiovisual Program Management Department of the State Administration of Radio and Television, and hosted by the China Online Audiovisual Program Service Association and the China Television Arts Committee, "Together for the Future - 2024 China "Annual Internet Audiovisual Ceremony" was broadcast online.
Among them, the programs selected by station b, which is very popular among young people, focus on the hot topics of the times, and launch performances based on new expressions of classic children's songs on the Internet, tribute to Chinese animation, and charity building dreams, fully demonstrating the concept of "working together for the future" The main theme line is to use high-quality programs to create a new and glorious high-spirited style in a festive, upward, youthful and united atmosphere.
Revisit the classics and recall the beautiful childhood together, and explore new expressions of children's songs on the Internet
Children's songs may be the best thing in the world to bridge the generation gap. Chinese children's songs have a history of more than three thousand years. Children's songs not only play an important role in children's enlightenment and education, but also become beautiful childhood memories from generation to generation as they are passed down orally. The program "Songs of Childhood" uses a fast-paced mashup and a "collage style" visual effects stage to perform "secondary" processing of familiar classic children's songs and animations, plucking the memory of the audience.
b station invited 8090 Childhood Memory Uncle Dong Hao to team up with up host Mu Xingyin and the Potato Kingdom small band to re-interpret the songs in people's memories. Through the interesting collision of two dimensions, it ignited a medley of more than 20 children's songs and nursery rhymes. , allowing the audience to relive childhood memories of different eras together, connecting the imprints of the times that are moving forward. It is worth mentioning that this program further integrates technology into artistic expression, highlighting the contemporary and technological sense of online audio-visual technology and art dancing together. The visual production team specially designed a collage-style animation full of "Bilibili elements", traveling through the past and present in the naked 3D universe, symbolizing the "breaking circle" effect brought about by second creation on the Internet, with different styles and ages. The combination together brings a childhood music textbook, which arouses emotional resonance among the audience.
b station has set off one wave of craze in the field of "secondary creation". Many creative up owners continue to interpret and reproduce classic works through new ways on the Internet, and continue to inject new life into the tradition. The program "Songs of Childhood" captures this point and uses a colorful stage to empower the innovative presentation of Chinese children's songs. This program is guided by the value of concentration, integrating classic Chinese children's songs with contemporary aesthetic concepts. It is both classic and fashionable, injecting more lasting inheritance and innovative power into classic children's songs.
pays tribute to the history of Chinese animation, igniting cultural confidence in inheritance and innovation.
Countless popular domestic animation images have accompanied the growth of generations of Chinese people and shaped the aesthetic character of the Chinese people. Looking back on the journey of Chinese animation is also looking back on the journey of Chinese culture. The program "Our Animation" co-created by Bilibili and Shanghai Film Studio looks back at Chinese animation. It connects countless classic IPs like a "movie" and lays out the cultural heritage of Chinese animation over the past century. The
program "Our Animation" starts with the popular cartoon "Chinese Tales" on station b in 2023, and includes " Havoc in Heaven ", "Nezha Haohai", " Nine-Colored Deer " and "Haier Brothers" Classic animation IP clips that created the era of Chinese animation and became household names such as "Xi Yang Yang Big Wolf" are reproduced in the form of videos on the stage; and the original dolls of Sun Wukong, Black Cat Sheriff, Calabash Baby, Shuke and Beta are also produced by Shangmei Film Brought to the scene, the cross-era classic interpretation is completed by echoing classic animation clips. The styles and textures of cartoons from various eras are vivid and exciting, bringing a visual feast to the audience.
In addition, B station up owner Dynasty 1982 specially created a new song of the same name "Our Animation" for the program that combines Chinese style, Peking opera and rap. The performance invited the modern Chinese style band Twenty-Four Music to perform live, plus The Wuyi Chamber Choir, composed of 13 male voices, reproduces the original soundtracks of classic animation films and TV shows. It combines Chinese and Western styles, ancient and modern, and sublimates the melodies and dialogues that have been engraved for a century in an audio-visual feast.In addition, the Yizhi Dance Troupe, a professional ancient-style dance troupe, reproduced classic animation dance clips to realize the human-screen dance, which is joyful and novel. Cosplay, which is loved by young people, also showed off its skills, showing different dimensions of communication through human-screen interaction.
displays the beauty of China and explores the road of national style. Through the collision of technology and rock, tradition and the second dimension, the program takes the audience to relive classic animation moments over the past century, paying tribute to the magnificent chapters of Chinese animation history, feeling the Chinese romance created by oriental fantasy aesthetics and Chinese imagination, and showing China The animation demonstrates our country’s cultural confidence.
Focuses on the innovation and growth of rural teachers and students, gathering warm public welfare power
In this grand ceremony, station b will also focus on the teaching and life of rural teachers and students, telling the public welfare story of rural education with true and simple emotions. The program "Happy "Childlike Heart"" incorporates the theme of rural revitalization into warm and childlike songs and paintings, vividly showing that rural teachers and students draw inspiration and nutrition from their lives, with a local, national and innovative attitude A story about welcoming life and developing personality, paying homage to the happiness and growth among the blue sky and loess soil in the countryside. The idea of
's program "Happy "Childlike Heart"" comes from the Bilibili primary schools built by Bilibili in rural areas. Since 2019, Bilibili has successively established 6 Bilibili primary schools, with 7,041 rural primary school students currently enrolled in them. Among them, children from the Fashion Design Club of Weishan Bilibili Beautiful Primary School in Dali, Yunnan, designed and produced beautiful little skirts inspired by their hometown and life, which were also put on by eight "little model" classmates on the stage. Reyza wore an oversized skirt art installation to show colorful and childlike design elements. The skirt depicts the paintings of children from Bilibili Primary School. Four designer children from the fashion design agency held paintbrushes on the long skirt. The hand-painted graffiti injects a vibrant New Year image into the dream of falling flowers and bubbles. The entire program uses Reyza and the children to re-interpret the familiar song "Childhood", showing the positive and colorful childhood life of the children in Bilibili Primary School, truly practicing "Life is learning, learning is life" concept.
This program is also accompanied by real footage from the documentary, which reproduces the simple and precious friendship between teachers and students, and also allows more stories of rural teachers to be seen by audiences across the country. The launch of the Bilibili Primary School Project is not for the sole purpose of helping rural children improve their grades and get out of the mountains, but to provide children with emotional companionship and happiness, and to cultivate their ability to live a good life. This program combines charity, music and design to create a spring feast of innocence, inviting audiences across the country to become powerful and warm supporters of rural education, and to gather warm charity power.
Take quality products as your sails and ride the wind. At the 2024 China Online Audiovisual Annual Ceremony, station b used new themes, new perspectives, and new ideas to upgrade the expression path of cultural inheritance, rural revitalization and other contemporary themes, and used rich and colorful program forms to tell Chinese stories, spread Chinese voices, and embody It reflects the platform’s original intention and persistence in content. I believe that in 2024, Station B will be more exciting, use more and better works, share the spiritual feast with the audience, and bring spiritual strength to the people.
Author: Weizhong
Text: Weizhong Picture: B station editor: Wang Xiaoli Editor: Xing Xiaofang
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