Jimu News reporter Zhang Cong
html On February 2, station b released the "2023 bilibili Music Ecological Report", reviewing the development of music content in the past year. You can view the complete content by searching #MusicReport# on station b. The data shows that in 2023 More than 152 million people watch music videos on site b, and the total number of plays exceeds 57.3 billion times, which is equivalent to 7 videos watched by each person in the world.
With the full return of offline activities, the number of video submissions related to the music scene at Station B has doubled in 2023, and the total number of submissions has soared 189% year-on-year. Throughout the year, there were more than 100 cross-border projects between big-name musicians and up stars, and there were more than 1,100 live music event collaborations. Among them, Eason Chan had an in-depth conversation with the up owner "Crazy Ami", Li Yuchun invited the up owner "Stealing Moon Society Food Encounter" hot pot chat during the break of the concert, Hua Chenyu specially invited the up owner "Plastic Fork Foku" to experience the tour assistant and other linkage videos , opened up a new model for concert promotion, leading music festivals such as Midi, Strawberry, Xiami, etc. have also launched activities on Station B to share the charm of live music online and offline.
2023 will also be a year of explosion for music creators on Bilibili. More than 1.66 million up owners have released more than 20 million music videos, and the number of musicians has increased by 43.6% year-on-year. Original musicians active on station b contributed more than 550,000 original music works throughout the year. The host of
up "ns-Deng Yifei supera" is one of the most representative ones. Her original music "Double 6" sings her voice when encountering unequal communication in intimate relationships, which made her become the "new generation music" of Station B. She stood out in the "People Project·Girls Season" and the self-produced music variety "College Students Who Love to Sing", and has successively won industry resources and honors such as Sony Music single release, B station New Year's Eve party performance, and Top 100 Up Hosts' "Original Music of the Year".
Music review inventory is also one of the featured contents of Bilibili music. In 2023, the total music review submissions at Bilibili increased by more than 200% year-on-year. Many concurrent music critics such as "joecreator", "Brother Lu can write songs" and "Sir Gutenberg" have emerged. Rising stars in music criticism who are both entertaining and professional. Videos such as Wheatfield Farmer’s review of Mayday’s lip-synching and rayzhang’s Rui review of NetEase Cloud’s rap rankings have attracted public attention due to “industry rectification”.
In station b, up owners are keen on recreating music in various forms such as lyrics and covers, music style adaptations, and mv remixes. In the past year, a total of more than 3,800 second-generation music videos have been viewed over one million times. The active music communication atmosphere is making more people in the industry pay attention to the value of Bilibili's music operations. It is reported that more than 1,500 global star singers will be stationed at Bilibili in 2023, and nearly 30,000 new song mvs will be online - among them, Tao Zhe, Wu Qingfeng, and Eason Chan When the big music stars come back to announce their return, they all have an exclusive cooperation with "hopico", the head music up master of station B, to convey their creative ideas to young people.
In addition, music is one of the main marketing tools in the current game industry, and character promotion songs and music secondary activities have become key nodes for publicity and distribution. In 2023, the highest number of second-generation content played by Bilibili game music exceeded 160 million. Honor of Kings' "Summer Delusion", Honkai Impact Sky Railway's "Water Dragon Roar", Ark of Destiny's "Ark", etc., have all been broadcast through music MVs and Erchuang is rapidly expanding its influence at station b.
(picture provided by station b)
(source: Jimu News)
