What is surprising is that in January 2024, the sales of Zhiji Auto , which continued to increase month-on-month, suddenly showed a downward trend. Moreover, compared with last month, Zhiji's single-month new car sales and delivery volume fell by almost half, showing a relatively high month-on-month decline.
Zhiji
The official sales data released by the brand shows that in January 2024, Zhiji Automobile’s monthly new car delivery volume was 5,305 units. Compared with last month, its sales fell by 49%.
What is particularly surprising is that even the "upstart in the car market" Zhiji ls6's single-month new car sales also show a high downward trend. Official data released by
Zhiji shows that in January 2024, the monthly delivery volume of Zhiji LS6 was 4,766 units, accounting for 89.8% of the total sales of Zhiji cars in the same period, almost 90%.
Zhiji ls6
Although it is still the well-deserved sales model of Zhiji Auto, compared with last month, the sales of Zhiji ls6 fell by 51.75%.
For comparison, official data released by Zhiji shows that in December 2023, the monthly retail sales of Zhiji ls6 in the domestic auto market was 9,878 units, which is also the sales model of Zhiji Auto.
I have to say that this sales data is indeed surprising. You know, thanks to the launch of Zhiji LS6, Zhiji Automobile's monthly new car deliveries have been rising for several consecutive months.
Zhiji ls6
Official data shows that in December 2023, Zhiji Auto’s monthly retail sales were 10,412 units. Compared with last month, its sales increased by 19.63%, an increase of almost 20%.
In November 2023, Zhiji Auto’s monthly retail sales were 8,703 units. Compared with last month, Zhiji Auto's sales increased by 116.6%.
In October 2023, Zhiji Auto’s monthly retail sales were 4,018 units. Compared with September 2023, Zhiji Auto's sales continue to rise.
Zhiji ls6
In September 2023, Zhiji Automobile’s monthly sales volume was 1,805 units. Compared with August 2023, Zhiji Auto’s sales have also increased month-on-month.
Obviously, starting from September 2023 to December 2023, Zhiji Automobile’s monthly new car delivery volume has shown a month-on-month trend for four consecutive months.
In particular, starting from October 2023 to December 2023, Zhiji Automobile's monthly sales have continued to create new sales highs.
Zhiji ls7
If sales are indeed declining at this rate, then in January 2024, Zhiji Auto’s monthly sales should continue to stabilize at more than 10,000 units.
It’s just that, unfortunately, in January 2024, Zhiji Auto’s sales dropped by almost 50% month-on-month, a sudden and sharp decline.
This is somewhat unbelievable. I believe that this situation deserves more attention from Zhiji Automobile, so as to reverse the trend of declining sales and create new sales results again.
Zhiji ls7
After all, although the sales of Zhiji Automobile have improved significantly, its sales trend is not very stable. In December 2023, Zhiji's sales exceeded 10,000 units for the first time since its birth in the domestic auto market.
Moreover, its sales performance is only due to the results achieved by the newly launched model Zhiji ls6. In comparison, although the previously launched Zhiji ls7 and Zhiji l7 have interesting products, their sales performance has not improved significantly.
Under this circumstance, Zhiji Auto's sales have the problem of "insufficient sales of supporting models", which may make it difficult for its sales to continue to rise for a long time.
Zhiji l7
At the same time, it should be pointed out that in January 2023, some users reported that Zhiji's models have "vehicle and machine failures" problems, which may also have a certain impact on its sales.
Of course, fortunately, Zhiji Auto responded and clarified this issue in a timely manner and launched a solution to minimize its impact.
However, taking into account the above factors, I think Zhiji Auto still needs to pay enough attention to the lower sales this time, so as to boost the sales of Zhiji LS6 and other models.
智久l7
Of course, we also need to point out that in January 2024, judging from the current sales volume announced by major car companies, most sales show a certain downward trend month-on-month.
Therefore, under this circumstance, Zhiji Auto's sales are showing a downward trend, so there is no need to be too anxious. After all, it is obvious that the decline in Zhiji's sales should be affected by the market environment.
Here, Cheyu World hopes that after entering February 2024, Zhiji Auto's sales can reverse the downward trend, continue to create new sales highs, and achieve new high results.
At the same time, we also hope that Zhiji Automobile can launch more models such as Zhiji LS6 with good sales performance in 2024.
Statement for this article:
This article is an original article by Cheyu World Operations Department, total issue 10840. Some pictures come from the Internet, and the data and related materials marked with the source are all quoted. Cheyu World original copyright, any infringement will be prosecuted.
