2024 Spring Festival movie pre-sale has started!
Two days of pre-sale, the total pre-sale box office of eight new films exceeded 100 million, and the gap is clear at a glance. From the first day to the second day,
1 and
have formed three major echelons. The first echelon of
, " hot ", "Flying Life 2" and "Article 20". The second echelon of
is " Mr. Red Carpet ", "Let's Shake the Sun Together" and "Bear Infested·Reverse Time and Space".
The third echelon, "Bajie: The Lower Realm of the Canopy" and "Huang Pi: The God of Wealth Cat Descends from the Sky".
From the pre-sale box office list, we can clearly see the gap between the three echelons.
There is no doubt that the third echelon has basically been reduced to cannon fodder. But in this Spring Festival period, we can still make some gains in the end, but in comparison, the data is not good-looking.
2,
Although "Hot", "Flying Life 2" and "Article 20" belong to the first echelon, or the first camp. But judging from the two-day pre-sale, there has been some differentiation.
On the first day, basically the three films went hand in hand, and the three films took turns to take the top spot at the box office.
But on the second day, Zhang Yimou's " Article 20 " quietly fell behind. Jia Ling 's "Hot and Spicy" and Han Han's " Flying Life 2" were competing for the first place, taking turns to sit. , the two films are chasing each other and are extremely stalemate. Why does
form a differentiation? A very important reason for
is that it is affected by film arrangement.
Judging from the New Year's Eve films, "Hot and Furious" and "Flying Life 2" are comparable, but "Article 20" is a little behind. "It's Hot" and "Flying Life 2" are ranked around 27%, while "Article 20" is less than 20%, so naturally it has fallen behind quietly.
And this kind of film arrangement is affected by the duration.
"Article 20" has the longest duration among the entire Spring Festival films, at 141 minutes, "Hot and Spicy" is 129 minutes long, and "Flying Life 2" is 121 minutes long. Although these three films are all in the first camp, due to the length of time, there have been differences in the film schedule. Naturally, the longer the time, the fewer films will be scheduled.
Of course, this is just the current film schedule. After the official release, the theater manager will still adjust the film schedule based on the feedback from the entire market. That is when the real competition begins. Although the pre-sale growth of the three films in the third tier of
3 and
is slow, they are also growing steadily.
"Bear Infested: Reverse Time and Space" Needless to say, don't look at pre-sales at all. It already has a very stable base. As long as the quality is not bad, it will still go very far, and maybe it can break 1 billion again, setting a new high.
"Let's Shake the Sun Together" lasts 129 minutes, and "Mr. Red Carpet" lasts 127 minutes. You can see that the duration is not short.
Among these three films, "Mr. Red Carpet" is in the lead again. That's because the lead actor Andy Lau is working hard to promote it. First he went to Sina to clean buildings, then he went to Dong Yuhui's "Walking with Hui" live broadcast room, selling 600,000 coupons, and now he is a guest in Zhou Hongyi's live broadcast room. Worthy of being a model worker, he not only shoots and releases many movies every year, but also works hard to promote them. The professionalism of our seniors is worth learning and admiring.
In terms of promotion of the entire event, "Article 20" and "Mr. Red Carpet" are currently the most popular.
4,
Judging from the expected ratings of the Spring Festival movies Hupu, it is another story.
"Bear Infested·Reverse Time and Space" has a score of 9.5
"Mr. Red Carpet" has a score of 8.5
"Flying Life 2" has a score of 6.0
"Article 20" has a score of 5.6
"Let's Rock the Sun Together" has a score of 3.7
"Hot and Hot" Rating 2.5
Unexpectedly, "Bear Bears" has become the most anticipated movie. Of course, this is the result of IP and word-of-mouth accumulation, and it is also expected.
On the contrary, the films in the first camp of pre-sales such as "Article 20" and "Hot Hot" were all terrible and failed to pass the rating, and "Hot Hot" was at the bottom.
The hot review of "Hot and Spicy" mentioned that "too much hype will only make people disgusted", not to mention that it is a remake, which naturally makes the current reputation of this film not optimistic.
"Article 20" was influenced by "Man Jiang Hong" on the one hand, and on the other hand it was a hodgepodge of lineups, which made the film's reviews very unsatisfactory.
5,
Judging from the media’s box office predictions, they are basically consistent with the current pre-sale camp.
"Hot and Spicy" has the highest prediction, "Article 20" ranks second, "Flying Life 2" and "Bear Infested: Reversal of Time" follow closely.
Pre-sales for the Spring Festival are very important, but what is more important is the quality and reputation of the film.
pre-sale determines more the box office on the first day, but quality and reputation determine the subsequent box office. The box office on the first day is closely related to marketing promotion. Nowadays, every schedule has basically formed a pattern, but the Spring Festival schedule is even more obvious, amplifying everything. Even if it can get a higher box office on the first day, it does not mean that it can be maintained in the follow-up. It may even plummet due to poor quality and reputation. On the contrary, those films that do not perform well at the box office at the beginning, but have good quality and reputation will break through and go further.
Not to mention the New Year's Day period in January, "Twinkle Twinkle Shining Star" won the box office championship by relying on the marketing promotion, but the real box office champion in January was "The Annual Party Can't Stop!" which did not perform well at the beginning. ", truly relied on quality and reputation to achieve a counterattack and become the biggest winner.
The 2024 Spring Festival release, although there is a lack of big-budget heavy-duty movies and mainly comedies, there are not many types. Judging from the pre-sales, the competition is still quite fierce. In the end, who can have the last laugh and become the biggest winner depends on quality and reputation.
