Interface News Reporter | Cai Xingzhuo
Interface News Editor | Chen Shenglong
In order to improve the sluggish public support rate, Biden's aides added national idol Taylor Swift to their "wish list" to endorse his campaign. . Some US media revealed in January that Biden's campaign team believes that the 34-year-old pop star has strong appeal enough to help Biden win the support of young voters. A survey conducted by
consulting agency morning consult from January 26 to 28 showed that Trump, the front-runner for the Republican presidential nomination, leads Biden by 2 percentage points (44% to 42%). In addition, the latest poll released by Bloomberg/morning consult on Wednesday shows that if the general election vote is held now, Trump will defeat Biden in 7 swing states with an approval rate of 47%-49%.
Other polls also show that Biden's standing among older voters has been his relative advantage since the 2020 campaign, but he has also lost favor among younger people. This time, relying solely on the elderly will be difficult to support the 81-year-old to the end.
Swift was named "Time" magazine's 2023 "Person of the Year" and was also the top ten pop stars in "Billboard" magazine that year. Since releasing her debut album nearly 20 years ago at the age of 16, all of her albums have sold more than 200 million copies worldwide and she has won 12 Grammy Awards. Her personal influence is so great that she has had a tangible impact on the U.S. economy—the 2023 eras tour generated a total of $5 billion in revenue.
On November 9, 2023, in Buenos Aires, Argentina, fans were waiting for the start of the Swift Era Tour. (Picture source: Visual China)
In March 2023, morning consult released survey results estimating that more than 50% of American adults consider themselves to be fans of Swift, and 16% consider themselves to be her "ardent" fans. The gender distribution of these "fanatic" fans is relatively even, 74% are white, more than half consider themselves Democratic supporters, and only 23% are Republican supporters. Currently, Swift has more than 200 million followers on the social platform Instagram, which is also one of her main platforms for interacting with fans and expressing political views.
The 2020 U.S. Census found that there are approximately more than 200 million adults in the country. If the sample of the above survey is representative enough, this means that there are nearly 137 million Swift supporters of voting age in the United States, accounting for 60% of the total votes received by Biden and Trump in the presidential election that year. Another study that same year looked at the political influence of celebrities from all walks of life and found that voters believed basketball star James had done the most to raise awareness of political elections and inspire voting, with Swift not far behind.
Early in her career, Swift eschewed political discussions, but in recent years she has become increasingly vocal and has proven herself influential on political topics. For example, in October 2018, Swift posted about the congressional midterm elections. "In the past, I have been reluctant to express political views publicly, but due to several events in my life and the world in the past two years, I now have a very different view." In the post, Swift said that although she hopes Continue to vote for female politicians, but cannot support Marsha Blackburn (Republican Senator). Finally, Swift called on voters to "make their votes count." This post received more than 2 million likes.
On National Voter Registration Day in September 2023, Swift encouraged fans to register on Instagram and attached a link to the voting registration organization vote.org. While it's unclear how many registrations were directly tied to Swift's post, the number of people voting increased more than 12 times in the hour after she posted it, according to vote.org. Democratic California Governor Newsom praised her influence and encouraged her to play an important role in this year's election.
Before Election Day in 2020, Swift and Biden’s accounts interacted on social platforms. (Image source: Instagram screenshot)
On the other hand, although Swift has not publicly endorsed Biden, the Trump camp has stepped up its attacks on her in recent weeks.Trump’s lawyer Alina Habba retweeted a message on social platforms on Monday, comparing herself to Swift: “Who thinks this country needs more women like Alina Habba, not A woman like Taylor Swift?"
Swift's boyfriend, American football player Travis Kelce's team has recently locked up a seat in the Super Bowl of the "American Spring Festival Gala" to be held on February 12. However, Republicans questioned the political manipulation behind this game: to ensure that Swift could canvass votes for Biden with the attention of hundreds of millions of viewers. Among the doubters was Vivek Ramaswamy, an entrepreneur who supports Trump.
Harding, the 29th President of the United States, won the 1920 election with the support of Hollywood. During the 2008 presidential election, the famous host Oprah brought Obama to the world's attention. This time, Biden probably shouldn’t miss out on this incredible moment.
