Since 2019, the number of animated films scheduled for the Spring Festival has remained at the starting level of two. The subject matter of such works has gradually become diversified, and the content attributes have begun to take into account both juvenile and adult themes. In recent years, many animated films have bravely entered the Spring Festival, which has also brought more challenges to the dominance of the "Bear Bears" series of animated films.
2104 to the present, the "Bear Haunted" series has been available in the Spring Festival for many years. The latest chapter in the series " Bears: Reverse Time and Space " is also the first officially announced movie for the 2024 Spring Festival. The film tells the story of Bald Qiang who accidentally gets the opportunity to start a new life, but his departure puts his former partners in crisis. In order to save Xiong Da and Xiong Er, Bald Qiang goes on a big adventure through time and space. At present, the total number of people who want to watch the film on the two major online ticket purchasing platforms has exceeded 750,000, far ahead of the other two animated films on schedule.
Journey to the West ip animated film " Bajie: The Lower Realm of Canopy " is based on the war between heaven, man and demon. It tells the story of Marshal Tianpeng who lost the artifact of heaven due to poor guarding. He hid his identity and went to the lower realm to search for it in the demon city. He went through many difficulties and obstacles. , finally breaks the boundaries, follows the right path in the heart, and becomes a monster for the sake of love. It is worth mentioning that the dubbing actor for Bajie in the film is Ma Dehua, who played Zhu Bajie in the 1987 version of "Journey to the West". When the film is released, the reappearance of Bajie's original soundtrack will trigger a wave of memories.
Judging from the story introduction, the three Spring Festival animated movies have different themes. In the past five years, the diversification of themes has also become one of the significant changes in the mainland’s Spring Festival animated film market. At the same time, the content attributes of animated films are becoming more and more adult-oriented. For example, "Bear Bears: Come with Me "Bear Core"", which will be released in 2022, has also gained recognition from many adult audiences. In the end, the film set a new box office record for the series with 1.495 billion yuan.
Since 2017, the "Bear Bears" series has won the box office tops among animated films during the Spring Festival for six consecutive years. Among them, "Bear Infested: Stay with Me "Bear Core"" is the first animated film in Chinese film history during the Spring Festival with a box office of over 1 billion.
In the future, with the improvement of market production capacity and industrial level, competition in China's animated film market will inevitably become more intense. For viewers, there will be more movie-watching options. At a time when word-of-mouth is directly proportional to box office, the development of China's animated film market is more healthy and sustainable.
(according to Chinese film reports)
(Source: Dazhong Newspaper·Qilu One Point)
