On March 19, 2021, a big event happened in the cinema.
On that day, a new movie called " The Sun Never Sets Hotel " was released. On the poster, Shen Teng occupied the c position, and the male and female protagonists took their respective roles.
At first glance, Shen Teng must have a lot of roles, at least it should be a three-protagonist design.
But when people walked into the cinema after watching the posters, they discovered that Shen Teng not only had very few roles, but his role was still that of a "paper man" -
All the scenes in which Shen Teng appeared were in the form of a human figure. and the dialog box that comes out of ps.
Let alone his acting skills, he didn’t even move at all.
It would take a few days for someone else to make a guest appearance in the movie, so Shen Teng simply sent a few photos to the crew this time and he would be considered for the role, and he was given a big C spot on the poster.
Later, the film was reviled by netizens, the box office exploded, and its reputation plummeted. The film's producers and leading actors stood up and apologized in disgrace.
Before that, Shen Teng had appeared in many movies as a sedan bearer, and the word "Han Teng Liang" spread like wildfire.
Finally, after the epic fraud of "The Hotel the Sun Never Sets", Shen Teng ended his "OEM policy" and "Han Teng Liang" became his last song.
Unexpectedly, Shen Teng's OEM career was over, but his operation affected many people, and more and more "poster assassins" came one after another.
No, Shen Teng is honest, but another actor has learned how to do it -
Wu Yue
"Blocking a Horse to Seize a Sword"
"Blocking a Horse to Seize a Sword" is one of the four movies in the "Action Master Season" project launched by Taochang in the New Year , comes from the same school as Xie Miao's "Defiant 2", An Zhijie's "", and Zhang Jin's "STRANGER". Although
is a major online movie and has not been released in theaters, being able to share the stage with these three movies is definitely the highest reward for an online movie.
Moreover, this film was produced by "Longyue Film and Television", and this Yue happened to be Wu Yue's Yue. Through Tianyancha, it was found that the original legal person of the company was the actor Wu Yue.
And in this film, he not only stars, but is also the producer and producer. He can be said to be the master of both front and backstage.
It stands to reason that although it is not theater-level, Wu Yue will definitely do his best for such a work that he invested in and is favored by the platform.
After all, his current popularity is running low, so it would be a good thing to increase his presence.
happened to be an OEM operator.
Let’s take a look at the poster first –
Taochang’s “movie column” directly gives a homepage banner position. In the
poster, Wu Yue occupies the lower left corner. He is the largest in terms of length and head count.
In the official poster of the platform, Wu Yue's face is also the most conspicuous position, and it also occupies a very large area.
In order to let his big sword come into view, there is not much room for the male character on the left.
From this look, Wu Yue is definitely the male protagonist, right?
In addition to Wu Yue, this film also stars Song Tianshuo, who shined in "Annual Comedy Convention", who is a boy with a lot of skills; the heroine is Zhang Xintong, who has a breakout performance in "Dancer" and has been dancing for 15 years. .
plus Yu Kang from the Zhen family class and Tan Kai as a guest star, although the lineup cannot be said to be luxurious, it is definitely high-end when looking at the Internet.
What's even more amazing is that this film actually has a dragon logo, and it is obviously produced at the level of a theatrical film.
has a big background, and of course the threshold for watching movies is also high.
This film is available on demand, and the ticket price is 9 yuan (18 yuan for non-members).
In order to support action movies, and also to support Wu Yue, one of the few action stars in childhood memories who is still fighting, I gritted my teeth and spent a huge sum of 9 yuan to watch this film.
But after watching it, I was left speechless. Wu Yue’s scene only lasted 5 minutes!
poster occupies C position, the scene lasts 5 minutes, is it "containing content" again?
The movie is set in the Northern Song Dynasty. The story follows the loyal and loyal generals of the Yang family. Wu Yue plays the role of General Yang Ye.
At the beginning of the movie, Wu Yue started a battle in the form of storyteller memories, one against a hundred, but the reinforcements stood still and was eventually killed by the Liao army.
has one thing to say, this scene was very heroic.
The battlefield is purely shot in real scenes, with a large number of group performances, magnificent scenes, and great action design.
Yang Ye rushed head-on in the middle of the battlefield, as if the god of death had descended, and it was very enjoyable to watch.
And Wu Yue's appearance is also very similar to that of a general. After his helmet was knocked down, the flying air could not stop his eyes from being full of ferocity. Even at the last moment of his life, he still had to roar out a song "But the flying general of Dragon City will be here". , Don’t teach Huma how to cross the Yinshan Mountains!”
vividly interprets a great hero who regards death as home.
The movie explodes at the beginning. If it can maintain this level and let Wu Yue start over in reverse order, then this movie will definitely be a masterpiece at the beginning of this year.
However, when I am gearing up and waiting for the next good show.
In the next scene, Wu Yue is gone.
After Yang Ye died, the camera focused on the eighth and ninth sons of the Yang family.
In order to get back their father's nine-ring Jinfeng Dingsong sword, the two sisters came to the Liao Kingdom in disguise. After seizing the sword, they were discovered again and were chased by the Liao army general "Yelü Tuhan" to a mountain inn.
The owner of the inn "Jiao Guangpu" was Yang Ye's former subordinate. He survived the war by chance, and later lurked in the Liao Kingdom to run an inn.
was doing business on the surface, but in fact, he secretly obstructed the Liao soldiers, intercepted battlefield information, and contributed to the Song Dynasty.
After the Yang sisters ran to the inn to reunite with Jiao Guangpu, the movie came to the second act -
Jiao Guangpu and the two sisters vs. Yelu Paihan.
The two sisters first disguised their identities and went to the Hongmen Banquet. They toasted with Yelu and drank with Yelu. However, their identities were revealed while they were changing glasses, and they started fighting.
While the fierce battle was in full swing, another big villain, the Han Chinese Liu Jianshang, suddenly appeared. After killing Yelu Tuhan, he started fighting with the three people in the inn.
In the end, the big villain was killed, and the story ended with flowers.
The plot of the movie is a complete replica of "Dragon Inn". The entire story revolves around the inn. The plot is simple, the story line is single, and even the characters appear and die one after another.
Of course, I must praise:
This film contains a lot of action scenes, basically from beginning to end.
Moreover, the action design is gorgeous and highly watchable, and there are even many double combination skills, which is a feast for the eyes.
In the scene where the sister fights the Liao army in the grass, even though she is a female character, she still has a strong sense of power. The silver gun hitting the character is so impactful that it almost breaks the character in half.
Real fighting, real throwing, real action.
With such a degree of completion, Wu Yue is worthy of the title of Wuying-level athlete.
In addition, the comedy of the movie is also very exciting.
The fat censor and the tall and short inn helper provide a lot of laughs in addition to the high-density fighting scenes.
has a lot of action content and a lot of comedy content, but it has too little "content".
Looking at the entire film, Wu Yue's character only appeared for about an hour in the film after the opening, and appeared for another ten seconds in the form of Yang Jiumei's flashback.
The opening fight scene starts at 1 minute and 40 seconds and ends at 6 minutes. With the subsequent flashback, it only takes 5 minutes.
5 minutes of scenes!
Is it appropriate for you to occupy a large C space on the poster?
Online movies are basically not advertised. Under normal circumstances, viewers only pay time or even money to watch the movie if they are interested in it after seeing the poster.
Nowadays, Wu Yue occupies the C position in "Standing in the Way to Seize the Sword", but there is only less than 5 minutes of scenes in the feature film, and it was hurriedly offline after the opening.
Although the quality of the movie is not bad, many people still feel resentful after watching it, which has become the biggest flaw of the movie. After reading
, there were many comments complaining about Wu Yue's "fraud".
Look back at this poster.
It turns out that the male protagonist is Song Tianshuo next to Wu Yue, and the two female protagonists are squeezed into a corner, and they can't even see their faces clearly.
These days, you can’t even guess who’s starring in an online movie.
And that’s not the only flaw in the movie.
Actor Zhang Xintong, who plays the eighth sister Yang, is very catchy in action scenes and is in good acting condition, but his appearance is disappointing.
is obviously a heroine from the Song Dynasty. She went to and fro the battlefield, drank blood like hair, and also experienced several wars in the movie. She should be slovenly and dusty.
But look at the big double eyelids, the finely sculpted eyebrows, and even the lip gloss that can reflect light in the dark.
The most outrageous thing is these false eyelashes. From a distance, they look like a bridge stretching across the corner of the eye.
Those who have watched the feature film know that she is the eighth sister Yang who went to and from the battlefield, while those who don’t know think she is a beauty blogger who traveled back in time to the Song Dynasty.
Internet movies are already the hardest hit area for poster fraud
In fact, the poster fraud of "Standing in the Way" is not an isolated case, Internet movies are already the hardest hit area.
For example, in "Mr. Illusion" that was launched last year, Qian Xiaohao is in the front and center position of the poster, and his position is unshakable.
But in the main film, the protagonist is a young actor who is not even in the poster, and Qian Xiaohao has very few scenes, even only two lines.
and "Black Fox: Jedi Rescue" .
The movie invited Internet celebrity Meunier to pull off many stunts, but the more important thing is of course actor Hu Jun. The producers of
also understand this truth. Although Meunier has a lot of traffic, Hu Jun still sits firmly in the C position and sits upright in the middle of the poster.
However, viewers who were deceived by the poster only found out when they clicked on the movie that Hu Jun only had three scenes in the movie, and they were all for one scene and one look. It was obvious that they were completed within a day or even a few hours. .
From a plot perspective, his role is also dispensable.
The producers simply let Hu Jun attract people, nothing more.
and "Brother , stop making trouble with ".
This movie is even more interesting. The poster created is simply a game of finding fault, testing the audience's eyesight.
Just by looking at this poster, can you guess who the protagonist is?
Is it Xu Juncong, Jiang Shimeng, or crosstalk actor Sun Yue?
is not, neither.
But Lu Nuo and Wang Qing are on both sides of the poster.
Others are competing for roles as male and female protagonists, so they simply give way to supporting roles, and they can deceive everyone.
Compared with theatrical movies, online movies are already a substitute with a very low upper limit.
has a small investment and a short production cycle. Only some third-tier actors with less market competitiveness will participate.
But even so, some people still invented the idea of selling dog meat over sheep's heads, letting the actors look good and sell a package, but stuffing cheaper raw materials inside.
The audience was attracted by the packaging and ended up eating it without saying a word.
Facts have proved that you should never test the bottom line of capital. The so-called bottom line is just that you have not found a way to make money.
——Full text complete.
