became popular, another well-known actor and director joined the mini-series!
On January 29, Douyin announced an exclusive cooperation with Stephen Chow on high-quality micro-short dramas. The two parties will jointly develop and operate the "9527 Theater". The first season of the first high-quality micro-short drama "Golden Pig and Jade Leaves" is expected to be released this year Launched on Douyin in May.
It is understood that through cooperation with Douyin, Stephen Chow, as the initiator, jointly unites outstanding young creators to directly create content for users based on the Douyin account of director Stephen Chow's works.
Stephen Chow said that short dramas are a rapidly developing field of technological innovation and media innovation in recent years. I hope this short drama can bring more joy to the audience. I’m really looking forward to this new attempt, and I hope everyone will support it.
As soon as the news came out that Stephen Chow's first micro-short drama will be released, many netizens expressed their expectations, "As long as it's Mr. Star, I'm full of expectations", "Can I be an extra actor", "Support Mr. Star to rectify the short drama market" ". How popular are
short plays?
Speaking of current money-making projects, the most popular and craziest projects are undoubtedly short plays.
In early November 2023, the interactive work "It's Over!" that combines short dramas and games. I'm surrounded by beautiful women! 》ranked first on the Steam best-selling list in China, which also indicates that the "Domineering President" short drama that has been popular in China for many years has begun to wildly gain audiences overseas.
Some time ago, the domestic short drama platform reelshorts was crazily killing the rankings abroad, relying on copying domestic routines. ReelShort’s monthly revenue in the United States is almost half that of Netflix.
At the same time, with the popularity of works such as "Acacia" and "Escape from the British Museum" last year, domestic short dramas have also attracted the favor of local audiences.
Micro-short dramas have developed rapidly in recent years. During the Spring Festival, many micro-short dramas were launched on Douyin, Kuaishou, iQiyi, Youku and other platforms, such as short dramas derived from popular movie IPs, including " Lion Boy " The spin-off short drama "Beyond! A-Juan", the spin-off short drama "Disguise Game" from " All-or-November ", the spin-off short drama "Girls Strike Back" from " Assassins the Novelist ", etc.
Previously, according to data released by the State Administration of Radio, Film and Television, the number of micro-short dramas registered in 2021 was 398, and the number of registered micro-shorts in 2022 was close to 2,800, a year-on-year increase of 600%. According to the Voice of Securities Daily, will launch more than 1,400 short dramas in 2023, with a year-on-year growth rate of more than 50% for two consecutive years; the number of short dramas registered annually is nearly 3,000, and has remained at this high level for two consecutive years.
2023 can be said to be the first year of short dramas. The market size of online micro-short dramas has reached an astonishing 37.39 billion yuan, a year-on-year growth of 267.65%. According to iiMedia data, this number will exceed 80 billion yuan by 2024.
Stephen Chow + short drama: What kind of sparks will it create?
From an actor to a film director to a short play, this cooperation with Douyin can be said to be a brand new attempt for Stephen Chow.
Stephen Chow has left too many memories for the audience, whether it is "I am an actor" in " King of Comedy " or the sentence "If a person does not have a dream, he will have it with salted fish" What's the difference?" to the heartbreaking "Add a deadline to this love" in "Westward Journey"... Every scene can be called an immortal classic.
As the former king of comedy, can the current star continue to write his own myth in the field of short dramas?
Industry insiders believe that Stephen Chow's "nonsensical" comedy model is in line with the context of the current era and is expected to resonate with micro-short dramas in the fragmented era.
"The addition of Stephen Chow will make up for the current lack of comedy content in the micro-short drama market." A producer who entered the micro-short drama market in 2022 said that 's current short dramas are mostly urban, costume, suspense and other themes, and the comedy genre It's a "blue ocean".
