On January 28, the topic #富人有40billionaire serves as president of Shanghai Egg-Pulling Association# became a hot search topic. This hot search came from a piece of content on the WeChat public account of the Shanghai Anhui Chamber of Commerce. On January 27, Shanghai Egg-Pulling The first meeting of the first membership meeting of the Sports Association was held at the Shanghai Chess and Cards Sports Management Center. The chairman of Oriental Fortune was actually elected as the president of the Shanghai Egg-Smashing Sports Association. Oriental Fortune's third quarter report shows that its shareholding ratio in Oriental Fortune is 19.31%. Based on Oriental Fortune's current market value of 208 billion yuan, its net worth exceeds 40 billion yuan.
However, the first reaction of some onlookers was, "What is 'egg-smashing'? Is it a delicacy?" In fact, egg-smashing is a form of poker competition. The Chess and Card Sports Management Center of the State Sports General Administration stated in "Competitive Egg-Slamming The official definition is also given in the "Poker Competition Rules" (Draft for Comments): Egg-breaking is an intellectual competition involving four people, paired up, and using two decks of playing cards as a competition tool. Athletes in the competition draw and play cards in counterclockwise order. The order in which the players finish playing all the cards in their hand determines the upgrade, and the number of upgrades determines the outcome.
In the past year, we have been "breaking the circle"
"Hurry up and sort out the few practical things you lent me, and send them to our egg-beating group."
During the 2023 Spring Festival, Shen Teng's classic line in the Spring Festival Gala sketch "The Pit", Let Guandan come to the attention of the national audience for the first time.
Xiaoxiang Morning News·Morning Video reporter found out that in the year from 2023 to 2024, the egg-whipping industry completely broke the circle and made many news headlines. In 2023, egg-cracking became a performance item at the National Intellectual Games; on January 4 this year, a school in Yichang, Hubei Province assigned a special winter vacation homework: everyone learned to "beat eggs" and designated the egg-cracking project as a new Semester-based school-based courses. To this end, the school specially printed a batch of special poker props (2 decks of cards, 108 cards) and distributed them to all teachers and students as New Year gifts to share special parent-child time with their families.
html On November 29, a reporter from Xiaoxiang Morning News and Morning Video conducted a query on the National Social Organization Credit Information Disclosure Platform (Trial Operation) and found that there are currently 159 social organizations in the country that contain the word "掼 egg", 40 of which were established within one year. More people are participating in the egg-cracking economy.
Screenshot of the webpage of the National Social Organization Credit Information Disclosure Platform (Trial Operation)
So, is egg beating "popular" in Changsha? A reporter from Xiaoxiang Morning News and Morning Video searched the Internet and found that there was only one party restaurant marked as offering egg-cracking games, and there were also a small number of teahouses and Hunan restaurants that provided egg-cracking poker. On the takeout platform, many supermarkets sell professional pokers. The reporter also consulted several people in the financial circle around him, and they all said that they rarely play such games.
The investment circle also favors the investment circle. However, compared with education, capital and investment seem to be closer. 2023 is known as the "first year of the investment" for entering the financial circle. In March 2023, Zheshang Securities held an employee egg-cracking competition of "Happy Egg-Cracking, Fun Life". In April, the Suzhou Financial Union hosted an egg-cracking competition, and the Beijing Financial Street Chamber of Commerce held an elite financial circle egg-cracking invitational competition. CITIC Securities gave Internet celebrity egg-cracking gift boxes to customers, and the Cheung Kong Graduate School of Business’ egg-cracking speech ppt was widely read. The popularity of egg-breaking is not just the popularity of a game. Behind it, there is the flow of money and the quiet change of the trend of the times.
According to Beijing Business Daily, the reason behind the popularity of egg-whisking cannot be explained clearly in one or two sentences, but judging from the changes in the primary market, the advancement of "localization" of PE/VC (private equity investment/venture capital), The increase in the voice of state-owned assets has obviously led to a change in the way of social interaction within the circle. Some venture capitalists believe that egg-beating is a new tool for upward communication: “To say that LPs (limited partners) will observe everyone through egg-beating, I think it is too high. The main thing is to create a friendlier, lp is more willing to attend the session, which is helpful for upward communication."
Egg-beating has been included in the intangible cultural heritage in Huai'an, its birthplace. The original name of "掼丹" is "掼丹", but now, everyone is more familiar with the former name.From small towns in northern Jiangsu to Beijing, Shanghai, Guangzhou and Shenzhen, as a popular leisure sport, egg-breaking has swept many occasions with its entertainment, puzzle and competitiveness. It has quickly become popular all over the country and has become a popular social tool.
According to the Daily Economic News, behind the egg-breaking is actually a major reshuffle in the investment industry. Take Jiangsu, where egg-whipping originated, as an example. This is one of the areas with the highest concentration of PE/VC in the country, with a large number of local LPs and active investment. Public data shows that there were more than 700 LP investments in Jiangsu Province last year, and the overall investment activity remained in the top three on average; in September 2023, in terms of investment activity and amount, institutional LP investments in Jiangsu Province also ranked first in the country. Three, ranking only behind Guangdong and Zhejiang.
Xiaoxiang Morning News reporter Chen Shixian
