"Xingye" is going to enter the field of short dramas!
Stephen Chow movie stills
On January 29, Stephen Chow posted updates on social platforms
I saw him write down the words "9527 Theater" on the whiteboard
"9527 Theater"
The well-known Hong Kong director and actor Stephen Chow
announced that he would cooperate with a certain short video The platform has reached a micro-short drama cooperation
The two parties will jointly operate the "9527 Theater"
Stephen Chow will join hands with outstanding young creators as the founder
A short video platform account
based on "The Works of Director Stephen Chow" will be directly oriented to users Carry out content creation
Information picture/Visual China
In recent years, Stephen Chow has not had many works
In 2019,
"The New King of Comedy" directed by Stephen Chow failed to be released during the Spring Festival.
In response, Stephen Chow responded
"I have experienced all the sweetness, ups and downs in life. However,
in fact I have already lost my temper.”
As soon as the news came out that
Stephen Chow’s first micro-short drama will be released
many netizens expressed their expectation
“As long as it is Star Master, I am already full of expectations”
“I can go Do you want to be an extra?"
"It costs seventy or eighty yuan a night."
Have you been "trapped" by the 3-minute micro-short play?
Micro-short dramas have developed rapidly in recent years
During the Spring Festival
Multiple short video platforms have a large number of micro-short dramas online
Micro-short dramas focus on "lightweight"
Low production cost and short cycle
The lowest shooting cost per minute is only a few thousand Most micro-short dramas in Yuan
focus on presenting more dramatic conflicts in the shortest time
to capture the curiosity and attention of fans
However, this kind of fragments rely on reversal and excitement to attract traffic
and then attract users to spend money.
The profit model of money unlocking more plots
has also caused a lot of controversy
Some netizens summed it up as
"I feel uncomfortable if I don't watch it for a day, and I feel uncomfortable after watching it for a day."
Some media once commented that
"You must be vigilant.
As a 'digital pickle'
, micro-short plays are in a sense a series of
created for users by the new media industry
with too much 'industrial saccharin' added to the gluttonous fantasy "
" We cannot just settle for something that is both trouble-free and appetizing
'Digital pickles' first eat your fill
More nutritious audio-visual entertainment will be discussed when you have time.
The constructive and creative value of art must be included in the production standards
Pursue the aesthetic taste and ideological value of literature and art"
The State Administration of Radio and Television
and more The platform carries out micro-short drama management work
As industry supervision continues to improve
Short dramas are moving towards high-quality and standardized development
Previously, on November 15, 2023,
China Online Audiovisual Program Service Association published an article saying
The State Administration of Radio and Television
would Continuously improve the normalized management mechanism
Strengthen the management of online micro-short dramas from 7 aspects
Refined management measures
Including accelerating the formulation of
"Online Micro-Short Drama Creation, Production and Content Review Detailed Rules"
Establishing a mini-program "blacklist" "The mechanism
launched a one-month special rectification work.
Various online platforms have also successively carried out
investigation and disposal of illegal micro-short dramas and related accounts.
Zhang Yi, chief analyst of iiMedia Consulting, said:
Further regulations and constraints
are equivalent to drawing a regulatory red line for the industry
It can help all kinds of micro-short dramas
avoid compliance risks, values risks, etc.
to the greatest extent, which is beneficial to the industry Overall healthy development
lawyer Lu Dingliang said that the establishment of a micro-short drama "blacklist" mechanism will further standardize the control process of micro-short drama content by content supply-side companies, improve their production standards of micro-short dramas, and increase the number of content suppliers. The cost of violating laws and regulations encourages content providers to win in micro-short dramas based on content, quality and quality, and avoid vulgar, violent, pornographic and other undesirable works.
“The popularity of micro-short dramas in the capital market and on the consumer side proves that the industry and companies in the industry have found a relatively suitable growth path.The introduction of detailed review rules and the establishment of a 'blacklist' mechanism can not only promptly rectify negative content and restrict bad companies, but also standardize industry development, ensure the development of micro-short dramas into high-quality products, increase market transparency, and ensure that the industry moves towards content with strong vitality. The development of forms and cultural consumer goods will help enterprises in the industry develop sustainably. "Tong Qingyan, a professor at the School of Media and Communication of Shanghai Jiao Tong University, said.
Netizens have different opinions
Regarding the news that Stephen Chow has entered the field of short dramas
many netizens expressed their expectation
Netizen 1: Finally waited for the star.
Netizen 2: I am so looking forward to it. ! I need some light-hearted dramas with content and quality.
Netizen 3: Definitely support it. The only requirement is that you can watch it without having to activate VIP.
Some people also said
I don’t know if the star himself appears
Otherwise, it doesn’t feel that way
Netizen 1: I can’t say that I don’t support it, but I feel that if he hadn’t acted in person, he wouldn’t have been able to express that feeling...
Netizen 2: I’m looking forward to it, his drama is really a source of joy for childhood, I don’t know if he only directs it. I'm still participating, but it's a bit disappointing to just direct.
Netizen 3: His works are good, but it's a pity that there are no actors like him so far. Others' performances are awkward, but he can't act himself.
Netizen 4 : Watch it if Mr. Xing himself acts, or don’t watch if he doesn’t act.
Source | Guangzhou Daily Comprehensive News Morning News, China Youth Daily, Guangming Daily, CCTV News, Metropolis Express, etc.
