Compared with the things sent by their own companies, the things celebrities send to themselves do seem to make people feel more respectable and exciting. Today's Internet is a completely transparent environment, so nothing is airtight. When celebrities give out gift boxes, it is inevitable for everyone to take stock and compete.
According to a rough inventory, everyone found that in the gift box, Xiao Zhan and Ni Ni had the most valuable products, which cost about more than 5,000 yuan. The celebrities do not have to spend money to buy the items in the gift box. Most of the products are endorsed by themselves. Therefore, sending New Year gift boxes to various media people not only shows that they are generous and sends New Year blessings to everyone, but also does PR with the media people, showing that their studio values āāāātheir intentions. Showing your business value is the real meaning.
Gift box value evaluation
Gift boxes given out by celebrities have also given rise to the industry chain of scalpers. According to the prices sold by scalpers, you will find that the one with the highest price is Xiao Zhan. The items inside are both big-name and practical. All the items are brands endorsed by him, such as the mobile phone lanyards from Tudousijia; there are perfumes from Ralph Lauren; and all kinds of makeup and skin care products are available. In addition, there are personal photos of Xiao Zhan and a calendar.
Ni Niās is not bad either, and is more suitable for girls. The items inside are worth more than 5,000 yuan. Essence, foundation, eyeshadow palette, small shoulder bag, and penguin lanyard are packed full of 7 items, all of which are both practical and valuable.
Yang Mi is also very generous. Although the types of five items are not as many as those of Ni Ni, the cosmetics endorsed by her include three boxes of eye masks worth nearly 1,000 yuan.
The one who chose to win in terms of quantity was Zhao Lusi, who stuffed 10 kinds of things into her gift box in one go. There are drinks, birthday supplies for girls, and clothes to wear.
The gift box is the same as Zhao Lusi's purple style Yang Zi. This year she chose to win in terms of time. As early as December, she began to send gift boxes to the media one after another. There are 7 kinds of things in them, worth more than 4,000 yuan. It is very suitable for girls. It has a set of moisturizing essence, two lipsticks, and a nourishing drink.
All in all, it is difficult for everyone to find out-of-the-range artists at this time. After all, they only give out gifts like this once a year. If someone is too stingy, it will not look good if he is ridiculed by netizens across the country.
Besides, the more things are posted, the more they can prove their commercial value.
Showing Business Value
The gift box full of gifts is a mark of the starās outstanding achievements in the past year.
People like Ni Ni and Yang Mi, who have been on the front line for many years, needless to say, have dozens of endorsements, big and small. The top class Xiao Zhan is famous for his business value.
Like this round, the number of things is more about the newly rising artists this year showing their business resources that have now taken off.
is just like Zhao Lusi who just mentioned that she stuffed 10 kinds of things. It is not that she wants to win with numbers, but more often to show everyone how many more endorsements she has received this year. In the past year, Zhao Lusi had a good harvest. In 2022, after the "Brilliant Star" became popular, Zhao Lusi was selected as the new four young actresses born in 1995 at the end of the year. In 2023, various business resources poured in.
In the same way, there is Yang Zi. In 2023, she made great efforts in fashion and finally won her first blue blood endorsement. Deng Wei, who has become very popular this year, has a New Year's gift box that is not low in value. As an ambassador, he is a very famous and expensive serum, and the value is more than 2,000. Everyone can understand what this generous move means without even thinking about it.This is the first year of popularity and you can get so many things. Good times are yet to come.
These artists are already of great commercial value. The things they get are endorsed by themselves anyway, and they donāt cost much money, and they can also show their commercial value. Well, some artists who don't have so many commercial endorsements still give generous gifts, that is, they want to build a good relationship with the media.
Maintain good relationships during the New Year
Some celebrities, such as Bai Lu, although they have not yet set up their own studios, have already sent out New Year gift boxes on behalf of their representatives, which contain some luxury goods.
Also, Jiang Yiyi, who was deeply involved in a tax scandal this year and was under investigation for a long time before she finally clarified herself, even though she did not have many particularly good endorsements, she still gave away a bottle of Crying Family perfume.
During the holidays, ordinary people give gifts to leaders, friends and relatives, and celebrities are no exception. For them, media people from all walks of life seem to have no direct relationship with their immediate interests, but a mouth from a marketing account is enough. These artists drink a pot, which is really useful sometimes, but they should be better taken care of on weekdays.
