Jimu News Chief Reporter Ding Peng
Ten-million-level Internet celebrity Qin Zhixiang and celebrities Yang Zi and Huang Shengyi jointly broadcast the goods and overturned? Recently, many merchants have publicly reported that they signed a live streaming agreement with a Shanghai delivery company and participated in a live broadcast conducted by internet celebrity Qin Xijin on January 16. Celebrities Yang Zi and Huang Shengyi also appeared in the live broadcast room to help. However, The effect of this live broadcast was very poor, and even the products of contracted merchants failed to be sold during the live broadcast.
html On January 27, Ms. Wang, a merchant, told a reporter from Jimu News (report email: [email protected]) that she prepared bacon worth 1.7 million yuan, but only sold more than 100 yuan in the end. She believed that the other party was involved in contract fraud. Already called the police. Mr. Wang, a person in charge of thedelivery company, explained to Jimu News reporters that the effect of the live broadcast was indeed poor, and they are actively dealing with the matter.
Promotional poster for the live broadcast on January 16th
Huang Shengyi Studio and Qin Chengcheng successively issued statements to explain the matter. At present, the Economic Investigation Detachment of the Minhang Branch of the Shanghai Public Security Bureau has intervened to investigate and handle the matter.
paid a pit fee of 100,000 yuan and sold only 1 item
Ms. Wang is the person in charge of a bacon brand in Guiyang City, Guizhou Province. In December 2023, she saw a live investment advertisement on Douyin. After communicating, in 2024 On January 5, 2019, she signed a live streaming agreement with Shanghai Shengchenze Advertising Media Co., Ltd. (hereinafter referred to as Shengchenze Media).
reporters saw on the promotional poster for the special live broadcast of New Year’s goods that the operator introduced the live broadcast lineup as all-stars, collectors, and top Internet celebrities. Photos of Yang Zi, Huang Shengyi, and Qin Xicheng occupied most of the screen in the middle, and the transaction target was It says 50 million+.
"The pit fee is 100,000 yuan, and the guaranteed volume ratio is 1:14, which means the actual sales volume of the guaranteed output is 1.4 million yuan." On January 27, Ms. Wang introduced to Jimu News reporters that according to the live broadcast agreement between the two parties, Sheng Chenze Media provided her with a live delivery service, selling bacon in the live broadcast room. The time was January 16. The delivery master was Qin Xiangcheng, an Internet celebrity with tens of millions of fans. The guests were Huang Shengyi and Yang Zi. The staff of the other party also promised She will give away authorized slicing videos of Yang Zi, Huang Shengyi and Qin Jinjin carrying goods in the same frame. Shengchenze Media reminded her that the live broadcast may be a hit, so she prepared bacon products worth 1.7 million yuan.
Ms. Wang said that the live broadcast on January 16 lasted for more than ten hours, but her product only appeared for 2 minutes, with only one transaction volume and a transaction volume of more than 100 yuan. During the live broadcast, Yang Zi and Huang Shengyi did not give her products Help. She believed that Shengchenze Media failed to fulfill the agreement and was suspected of contract fraud.
Screenshot of the live broadcast agreement between Shengchenze Media and Ms. Wang’s company (picture provided by the interviewee)
Ms. Luo (surname) from Guangdong said that she also signed a product delivery agreement with Shengchenze Media, and the live broadcast will be in January On the 16th, the pit fee was 50,500 yuan, and the guaranteed volume ratio was 1:6. However, Shengchenze Media informed her on January 15 that her company's products would not be available for the live broadcast on the 16th, and that she would be scheduled for January 17, but in fact she was not broadcast on the 17th.
The operating company admitted that the live broadcast was not effective
Currently, Ms. Luo and Ms. Wang are defending their rights at the location of Shengchenze Media Company. During this period, they met merchants from all over the country who were defending their rights. A screenshot of the rights protection merchant group obtained by Jimu News reporter showed that as of the evening of the 27th, there were more than 70 rights protection merchants in the group. The merchant with the lowest pit fee was 30,000 yuan, and the largest merchant was 3 million yuan. More than 70 merchants totaled The pit fee exceeds 7 million yuan, and most merchants require refunds as stipulated in the contract.
On January 27, Mr. Wang, a person in charge of Shengchenze Media, told Jimu News reporters that the effect of the live broadcast on January 16 was indeed not good. They are also actively dealing with this matter and have made arrangements for the merchants. Re-broadcasting, but the merchant is now very excited and does not give them the opportunity to provide follow-up services. In fact, all their subsequent live broadcasts have been booked and the deposits have been paid.
"The cost of the event has been spent, and we have informed the merchants in advance." Mr. Wang also said that the live broadcast on the 16th is not the most important thing, but the Internet celebrity slicing videos.A screenshot of the group notification he provided showed that a staff member informed the brand merchants in the group that the sales of "Cousin" Tan's New Year's Festival event may not be very high due to various reasons, and the company decided to invest alone to purchase "Cousin" Tan. "Brother" Qin Chengcheng's sliced material is authorized, and the company will customize 500 short videos for merchant products, which will be distributed across the entire network through the company's short video matrix. The video materials will be linked to the products, and all guaranteed cooperation in the original contract will remain unchanged.
Regarding the above screenshot, Mr. Zhao, a rights protection businessman, told reporters that it was posted after the live broadcast. Another rights protection merchant told reporters that his product had participated in three live broadcasts, but the anchor used the same words every time, and he could no longer trust the company.
The bacon hoarded by Ms. Wang (picture provided by the interviewee)
The merchant requested to terminate the contract and refund the money
Ms. Wang’s biggest headache is the backlog of goods. The shelf life of bacon is only 180 days, and it is currently the best sales period for bacon before the Spring Festival. But she didn't know how to sell out the goods as quickly as possible. "We signed the live broadcast agreement because of the two stars Yang Zi and Huang Shengyi." Ms. Wang provided Jimu News reporters with chat records between her and Shengchenze Media staff, which showed that Shengchenze Media staff promoted it to her At that time, he said, "We also paid money to hire Yang Zi and Huang Shengyi to help broadcast this show. If you go to them to cooperate, a live broadcast slice will cost 50,000 yuan. We will not only help you live broadcast with goods, but also give away live broadcast slices." . Two live broadcast delivery agreements obtained by
Jimu News reporters showed that both of them clearly stipulated that Yang Zi and Huang Shengyi would help bring the goods, but one of the merchants said that only Qin Xiangcheng was in the live broadcast room when her goods were sold, while the other merchant Famous merchants said that her goods did not appear in the live broadcast room at all, and their current demand is a refund from the company.
Mr. Shengchenze Wang said that they have already paid the deposit for subsequent sessions, and the merchant is now asking for a cancellation and refund. They cannot bear such a run, and at the very least they should go through the contract termination process. He also said that he had already paid 20,000 yuan to Ms. Wang himself.
The merchant said that the live broadcast effect was not good before.
Ms. Wang said that she did receive 20,000 yuan. The merchant had several rounds of face-to-face communication with Shengchenze Media. The other party asked the merchants to sign a termination agreement before refunding, but the merchant wanted to bring The freight company could refund the money on the spot and then terminate the contract, so the two parties did not reach an agreement. During her rights protection, she also discovered that some businesses signed contracts with Shengchenze Media, while others signed contracts with Shanghai Good Mom Film and Television Development Co., Ltd. (hereinafter referred to as "Good Mom Film and Television"), but in fact the two companies are the same company. Groups of people are operating.
Mr. Wang from Shengchenze Media revealed to Jimu News reporters that the live broadcast operators Shengchenze Media and Good Mama Film and Television are operated by them.
Ms. Li’s company signed an agreement with Good Mom Film and Television. She told reporters that the pit fee agreed upon by both parties was 50,000 yuan, and the agreed-to-volume ratio was 1:10. The delivery date was December 6, 2023, but the live broadcast was only broadcast for one minute and sold 9 orders. She prepared The goods worth 400,000 yuan are still in the warehouse.
Ms. Wang said that Shengchenze Media did not directly sign a cooperation agreement with the stars. The agency that signed the contract with Yang Zi and Huang Shengyi's agency was Douying Culture Media (Shanghai) Co., Ltd. (hereinafter referred to as "Douying Culture Shanghai Company"), but the two On January 16, two celebrities helped Qin Xicheng’s live broadcast room. Previously, Shengchenze Media claimed that Yang Zi and Huang Shengyi would support 60 brands, but in fact, the two celebrities only supported 30 brands according to the contract they signed.
Shanghai police have intervened in the investigation
In response to this incident, Huang Shengyi Studio issued a statement on January 25, saying that on January 16, Ms. Huang Shengyi and Mr. Yang Zi served as guests to help promote the goods and arranged the schedule in advance to arrive at the organizer on time. Designate a live broadcast venue to fully fulfill the contract content, including the agreed live broadcast duration, 30 designated products that need to be promoted as guests, etc. They have also urged relevant companies to strictly perform the contract with each merchant and brand, and handle the aftermath in a timely and appropriate manner .
html On January 27, Qin Xijin also responded publicly on his personal Douyin account, saying that he arrived at the location designated by the organizer as an expert in accordance with the contract to carry out live broadcasts, without any form of investment or authorized investment, and the length of the live broadcast was agreed upon. It’s 6 hours, and the quantity is not guaranteed. He was completely unaware of how the business brand and the organizer cooperated or how much they charged. After the contract was signed, he also did some promotional work that was not within the scope of the contract in order to achieve the effect of the live broadcast. On the day of the live broadcast, it was broadcast from 10 o'clock in the morning to 12 o'clock in the evening. He also tried his best to sell more goods to the merchants, but No one wants to see the final result.
The office space of the company involved in the incident (picture provided by the interviewee)
Jimu News reporter contacted Mr. Li, the head of Douying Culture Shanghai Company. He said that Yang Zi and Huang Shengyi were indeed invited by their company to attend the event on January 16. Those who carried goods through live broadcasts, including Qin Chengcheng, also signed a live broadcast contract with their company, but their company did not actually participate in the operation and investment of the live broadcast activities. One of the shareholders of the operator is his friend, and he is just helping his friend. Their company does not receive money from the merchant, and there is no dispute with the merchant. This matter is mainly the responsibility of the operator. At present, Yang Zi and Huang Shengyifang have also asked him to cooperate in urging the operator to handle this matter.
It is understood that some merchants chose to call the police after having a dispute with Shengchenze Media. Staff from the Economic Investigation Detachment of the Minhang Branch of the Shanghai Public Security Bureau told Jimu News reporters that the matter is still under investigation.
(Source: Jimu News)
