It’s the Spring Festival again. As a cultural feast during the New Year, Dragon TV’s Spring Festival Gala is highly anticipated. "Spring Festival Oriental Dragon Yao Chasing the Light·2024 Dragon TV Spring Festival Gala" was officially announced on January 26 and will be broadcast on Dragon TV at 19:30 on the evening of February 10, and will be broadcast live on BesTV simultaneously.
Oriental TV Year of the Dragon Spring Festival Gala will use the "city" as the medium to present an art feast with "New Era Shanghai Culture" as its genetic characteristics. The gala combines tradition and popularity to highlight the connection between Spring Festival culture and the country, society, cities and individuals. It creates a Shanghai-style Spring Festival Gala with an "Oriental New Year flavor" with all-round audio-visual enjoyment and multi-angle content expression. The latest main visual poster released by
uses the dazzling "Chinese red" as the main color, conveying a happy, festive and peaceful New Year atmosphere. In the picture, dragons are circling around a drum, and in the center, a dazzling golden dragon ball appears, corresponding to Shanghai, which is known as the "Pearl of the Orient". The party will also enhance the sense of real-time interaction inside and outside the screen, create a beautiful viewing atmosphere in the integration of large and small screens, and allow the audience to celebrate the New Year immersively.
In terms of real-life stage presentation, the Year of the Dragon Spring Festival Gala chose the visual concept of "dragon rising across the sea" to highlight the theme of the Year of the Dragon. The main stage is composed of auspicious clouds and dragon scale structures, implying that Shanghai gathers the charm of the four seas, showing openness and tolerance; the corresponding sub-stage is shaped like a dragon ball, showing the splendid picture of the gathering of Chinese civilization. The "Huangpu River" shaped trestle connects the main and auxiliary stages, implying that this mother river has gone through the baptism of time and nourished generations of people. In addition, this year's Spring Festival Gala will not only invite a large number of national artists, but also pay tribute to ordinary heroes and industry role models. It will strive to create a "sense of immersion" by enhancing the interaction between guests and the audience, and recreate the best Spring Festival Gala viewing atmosphere in Chinese people's childhood memories.
"Spring Festival Oriental Dragon Chases the Light·2024 Dragon TV Spring Festival Gala" is also another key project for Dragon TV and BesTV to implement the dual-platform integration strategy and open up the integration of large and small screens. At present, a special area for the Spring Festival Gala has been launched in the BesTV app, and special planning has been launched around the interactive theme "Happiness Comes to Solitaire".
In the "Happy Solitaire" section, users can relive the classic scenes of Dragon TV Spring Festival Gala over the years; in the "Youth Solitaire" section, the audience can review the wonderful programs of the Times Youth League; in the "Modern Solitaire" section, the audience is invited to follow the camera to check in " "Flowers " has the same Chinese New Year flavor; in the "Nostalgia Solitaire" section, the Shanghai-language sitcom "Old Uncle" swept in with joy, inviting the audience to enjoy the Shanghai-style Chinese New Year flavor together.
