The Spring Festival is approaching, and the flavor of the new year is getting stronger. In order to unlock a new experience for tourists to celebrate the Spring Festival, Henan Cultural Tourism continues to make efforts, and a series of cultural tourism activities are blooming everywhere. Among them, the Spring Festival themed event "The Spring Festival Is Here" launched by Jianye Movie Town Scenic Area is full of creativity. From February 10th (the first day of the first lunar month) to February 17th (the eighth day of the first lunar month), various New Year performances and unique folk interactive experiences will be continuously launched. More than 100 wonderful performances will be performed non-stop. Citizens and tourists are invited to come to the movie theater Let’s celebrate the colorful New Year together.
Exciting Spring Festival Programs The Movie Town has a strong New Year flavor
During the Spring Festival, in addition to the urban drama "Crossing Dehua Street", the trump card night tour "There is a show along the way" and other wonderful performances that have received constant praise, Jianye Movie Town will also launch a special New Year The full-flavored Spring Festival program, from Movie Avenue to Tai Chi Street, from 9 a.m. to 10 p.m., is constantly exciting and full of "New Year flavor" throughout the park, providing everyone with a tourist destination suitable for family travel.
During the day, atmospheric Chinese New Year programs such as Taiwanese opera, acrobatic flywheel, and lion dance will be staged to bring visitors a wonderful performance full of New Year flavor. In addition, there will also be a passionate Chinese New Year music party and a full sense of interaction. More than 100 wonderful performances, such as the opera parade and the new drama "Tai Chi" that blends traditional martial arts and modern dance, take tourists on a lively and joyful New Year cultural journey.
As night falls, more than 7,000 lanterns such as the cute Tai Chi cat lanterns, the beautiful water lanterns, and the colorful street lanterns are lit up in the town. Along with the Spring Festival programs such as the Starlight Iron Flowers and the Chinese New Year Fireworks Show, Let’s light up the New Year’s night sky in the town together, and the bright pictures are waiting for tourists to come and check in.
Five levels of experience gather in the town, trendy surprises are waiting to be unlocked
At the same time, as a trendy movie place that integrates "acting, playing, eating, living and shopping", Jianye Movie Town has a folk theme market, scenes The style-themed dining and immersive theme inn are also eye-catching.
In Taiji Street, stalls are filled with a dazzling array of intangible cultural and creative products such as straw weaving, pottery, musical instruments, etc. A special New Year handicraft market is waiting for tourists to come and unlock it. In addition to the immersive New Year performances and the beautiful and dreamy lantern display, Past Events in Beijing, which gathers more than 100 kinds of delicacies from 18 cities, will also provide tourists with a "New Year's Eve dinner" full of rituals. It is worth mentioning that in order to meet tourists’ Spring Festival travel experience and play needs, Jianye Movie Town has four immersive themed inns including Jianghu Yiye, Qingshanhou, Xinyue Wenshe and Xixiang, which can also outline literary and artistic scenes for tourists. A warm living experience.
It is understood that in order to celebrate the Spring Festival of the Year of the Dragon and meet the travel needs of tourists, the movie town has launched two preferential policies: a double ticket for only 168 yuan and a family ticket for two large and one small for only 199 yuan. This discount ticket can be purchased at It can be used on any day from February 2 to February 25, 2024. Visitors can learn about and purchase it through the official platform.
At the same time, consumption in the cultural tourism market is booming during the Spring Festival holiday. Only three kilometers away from the movie town is the Henan Drama Fantasy City Scenic Area, which will also welcome tourists from all over the country with 21 theaters, intangible cultural heritage experiences, fireworks feasts and other Spring Festival activities. A one-day trip to a movie town and a two-day trip to see only Henan may become a new way of combined travel during the Spring Festival.
