January 26, according to the Hunan Provincial Department of Culture and Tourism, in 2023, the province’s cultural and tourism system will focus on accelerating the construction of a culturally strong province and a world tourism destination, fighting the "six battles" of development, and promoting various tasks in With practical implementation and actual results, the province's cultural tourism market has become more popular, and many indicators are at the forefront of the country. It is reported that the province will receive a total of 657.8122 million tourists in 2023, a year-on-year increase of 51.28%; the province will achieve total tourism revenue of 956.518 billion yuan, a year-on-year increase of 47.43%.
The province's tourism market has achieved restorative growth
According to the statistics system of the Ministry of Culture and Tourism, the province will receive a total of 657.8122 million tourists in 2023, a year-on-year increase of 51.28%, of which 656.6913 million domestic tourists will be received, a year-on-year increase of 51.05%; reception There were 1,120,900 inbound tourists, a year-on-year increase of 13.5 times; the province’s total tourism revenue was 956.518 billion yuan, a year-on-year increase of 47.43%, of which domestic tourism revenue was 954.514 billion yuan, a year-on-year increase of 47.16%; the province’s foreign exchange income from inbound tourism was US$290 million, a year-on-year increase of 47.16%. An increase of 11.8 times.
△Citizens and tourists watch the live performance of intangible cultural heritage inheritors.
The growth rate of key monitoring units of culture and tourism is higher
The summary data of the monthly reports of key monitoring units from January to December in 2023 show that there are 416 tourist areas included in the monitoring in the province, which have received a total of 404 million tourists, a year-on-year increase of 107.06%, and operating income of 517.92 billion, a year-on-year increase of 81.55%. The 557 accommodation companies included in the monitoring showed that a total of 19.6394 million rooms were rented out, 26.6354 million people were received, and the occupancy rate was 77.53%. The province has 188 museums, libraries, and cultural centers, and cultural services have benefited 114 million people, a year-on-year increase of 89.55%. The 108 travel agencies included in the monitoring received 3.6075 million domestic tourists, a year-on-year increase of 498.38%, received 124,800 inbound tourists, a year-on-year increase of 100 times, and organized 134,100 outbound trips, a year-on-year increase of 68 times.
html The reception of 2a-level scenic spots has increased significantly, and the reception of 5a-level scenic spots has recovered rapidly. There are 416 tourist areas under monitoring in the province. From January to December, a total of 404 million tourists were received, a year-on-year increase of 107.06%. The operating income was 51.792 billion yuan, a year-on-year increase of 81.55%. In terms of scenic spot classification, 11 5a-level scenic spots have accumulated It received 97.411 million tourists, a year-on-year increase of 136.67%; 142 4a-level scenic spots received a total of 145 million tourists, a year-on-year increase of 110.28%; 259 3a-level and lower scenic spots received a total of 161 million tourists, a year-on-year increase of 90.07%.
△Tourists sightseeing in Mangshan Tourist Area, Yizhang County.
The average occupancy rate of accommodation units is high, and star-rated hotels are more popular. The situation of the 557 accommodation companies monitored by shows that from January to December, a total of 19.6394 million rooms were rented out and 26.6354 million people were received. The room occupancy rate of the monitored accommodation units was 77.53%. In terms of types, 19 five-star hotels have rented out a total of 1.8055 million rooms, with an average occupancy rate of 70.08%; 52 four-star hotels have rented out a total of 3.3862 million rooms, with an average occupancy rate of 76.44%; 139 three-star and below hotels have rented out a total of 3.3862 million rooms, with an average occupancy rate of 76.44%; 4.7117 million rooms were rented out, with an average occupancy rate of 81.83%; 188 non-star hotel rooms were rented out for a total of 8.5152 million rooms, with an average occupancy rate of 77.91%; 2 camping bases were rented out for a total of 46,600 rooms, with an average occupancy rate of 67.32%; 157 B&Bs A total of 1.1742 million rooms have been rented out, with an average occupancy rate of 73.69%.
Residents’ cultural needs have increased, and the number of receptions at cultural venues has increased significantly. html From March 1 to December, the province included 188 museums, libraries, and cultural centers, and cultural services benefited 114 million people, a year-on-year increase of 89.55%. Among them, the cultural services of 42 museums have benefited a total of 24.1393 million people, a year-on-year increase of 82.88%; the cultural services of 91 libraries have benefited a total of 50.2863 million people, a year-on-year increase of 53.89%; the cultural services of 55 cultural centers have benefited a total of 39.2281 million people, a year-on-year increase of 178.54%. The 29 performance venues performed a total of 5,947 performances, a year-on-year increase of 78%, and received a total of 4.0782 million audiences, a year-on-year increase of 207.22%. The total operating income was 321 million yuan, a year-on-year increase of 168.08%; 69 performance groups performed a total of 13,600 performances, a year-on-year increase. 65.23%, with a total of 12.715 million visitors received, a year-on-year increase of 147.92%, and a total operating income of 430 million yuan, a year-on-year increase of 97.45%.
△Citizens visited the "Changsha Kiln Tongguan Ceramics Firing Technique" in the Changsha Intangible Cultural Heritage Museum.
The business of travel agencies has recovered significantly, and the number of tourists received has retaliated. included in the monitoring of 108 travel agencies, which received 3.6075 million domestic tourists from January to December, a year-on-year increase of 498.38%, received 124,800 inbound tourists, a year-on-year increase of 10039.48%, and organized 134,100 outbound trips, a year-on-year increase of 6788.14%. Among them, Changsha included 40 travel agencies in the monitoring, which received 1.5512 million domestic tourists, a year-on-year increase of 650.29%, and received 37,000 inbound tourists. Zhangjiajie included 12 travel agencies under monitoring, receiving 705,700 domestic tourists, a year-on-year increase of 700.22%, and 77,300 inbound tourists. Chenzhou included 7 travel agencies under monitoring, receiving 264,600 domestic tourists, a year-on-year increase of 120.65%, and 6,000 inbound tourists.
Xiaoxiang Morning News reporter Wang Lijiao
