cover news reporter Zhou Qin
On January 25, ai Brand·Create the Future, the 2023 Super Brand Conference officially kicked off in Chengdu, with "Smart Brand of the Year", "Leading Brand of the Year", "Social Responsibility Brand of the Year" and "Generation Z of the Year" The four major brand lists of "Focus Brand" were announced one by one. At the meeting, "Pacific Films" was awarded the "Generation Z Focus Brand of the Year".
Speaking of Pacific Movies, it is a very friendly and familiar brand to film lovers in Chengdu and Sichuan. The "big pineapple" on the head of Pacific Cinemas (Wangfujing Branch) located on Zongfu Road in Chengdu has become the most familiar landmark building in the hearts of many movie fans and road show stars.
Pacific Film was awarded the "Generation Z Focus Brand of the Year"
In recent years, Pacific Film has also made various cross-border attempts to get closer to young people. Ni Xiangfei, manager of the national brand promotion department of Pacific Films, said that movies are an art of dreaming, and theaters are a carrying space that has no boundaries. From cinema projection terminals to welfare e-commerce platforms, from cinema talk shows to international music festivals and film exhibitions, from film research to marketing classes for big names in cinemas, from film promotion to IP copyright authorization, from cultural and creative milk tea to brand space Holding exhibitions... Pacific Films explores innovation, cross-border cooperation with many well-known brands, explores more possibilities for theater marketing, and brings diversified benefits to fans, audiences, and brands.
Pacific Cinemas data map, Pacific Cinemas
In addition, in terms of user operations, Pacific Cinemas also focuses on community operations. Ni Xiangfei said: "At present, each of our 329 stores across the country has its own community operation. This is a more intuitive and faster way to reach the audience."
talked about the use of artificial intelligence in the daily operations of Pacific Films Ni Xiangfei revealed that artificial intelligence has begun to be involved in the data analysis of movie theaters. In the future, we also look forward to embracing more artificial intelligence technologies to enhance user stickiness and better serve users.
Group photo of the winners of "Generation Z Focus Brand of the Year"
What kind of brand can be called a "super brand"? Ni Xiangfei believes that "Brands that continue to have youthful vitality and constantly adapt to market changes can go further and become a super brand."
What kind of expectations will Pacific Films bring to the public in 2024? Many friends who like to watch movies are looking forward to this. Ni Xiangfei said with a smile: "2024 is a new beginning. In addition to doing a good job in basic business, we hope to innovate cross-border with more brands and create more different and out-of-circle cooperation. Movies can carry things There are many, and the same is true for movie theaters. The direction of diversification is also the direction that our entire brand is exploring."
