immersive entertainment experience, has collaborated with Grammy Award-winning singer-songwriter Ed Sheeran (known as Boss Huang to the Chinese) to kick off "More Dolby, More Love".
To kick off the event, the global icon of pop music explores his hit song "magical" from his seventh studio album "autumn variations" in a short concert video. Directed by Grammy-nominated music video director and filmmaker Colin Tiley, this short film explores how Dolby Atmos can help artists unleash their full creative potential and achieve artistic expression.
Ed Sheeran said: “When Dolby Atmos first came out, I remember going to a friend’s house to experience it and thinking, ‘This is amazing.’ It’s great to see companies like Dolby continue to strive to create better I'm also inspired by the music experience. Because when you're in the studio, you also want to create something that sounds perfect. Dolby Atmos is pushing music to the next level, and I think that's great."
As Ed Sheeran, a well-known singer who has won multiple Grammy Awards, rose to prominence in the music industry in 2011 with his debut album "+". In 2012, he won the "Best British Male Artist" and "Britain's Most Breakthrough Artist" awards at the 32nd BRIT Awards. Ed Sheeran recently wrapped up the North American leg of his world tour, breaking attendance records at stadiums across the United States. His seventh studio album, autumn variations, was released on September 29, 2023.
During this event, music fans can log in to relevant webpages, experience Dolby Atmos, immerse themselves deeper into "Magical", and watch Ed Sheeran's behind-the-scenes interview video. This video explores Ed Sheeran's first experience with Dolby Atmos, his approach to making music, and the creative philosophy behind this ballad. The exclusive online experience was launched on January 25th on Dolby’s official mini program “Dolby one”.
Dolby Atmos is a new way to create and experience music, maximizing artistic expression and creating deeper connections between artists and their fans. Domestic music fans can now enjoy the song "Magical", the album "Autumn Variations" and more of Ed Sheeran's music works using Dolby Atmos on Apple Music, QQ Music, Kugou Music and other music platforms.
Text/Beijing Youth Daily reporter Shoupenghuan
editor/He Mengyu
