As the first film in the " Family with Children " series released after 18 years, " Family with Children: The Divine Dog Headed by " is completely different from the great success of the drama version. The movie was released for four days and the box office was only 260,000. , its reputation also suffered miserably, with some even commenting that "the movie has nothing to do with the drama version of "All About Children"", "malicious consumption of "All About Children"", and "your childhood is completely different from mine." ".
"Family with Children" broadcast in 2005 is a childhood classic of the post-90s generation, with a Douban score of 9.0. Today, there are still many hot jokes in this TV series that are talked about by everyone, but this 18 years later "A Family With Children: The Divine Dog Headed" failed both at the box office and in word-of-mouth, so where did it fail?
What is the flaw in "The Divine Dog Headed by a Family with Children"?
"Family with Children" is a national IP that has been deeply rooted in the hearts of the people after the millennium. This work 18 years ago seemed quite fashionable and avant-garde at the time. Song Dandan and Gao Yalin play a couple who have reorganized their family. They have both traditional and modern management methods in educating children, as well as topics related to the growth of teenagers. The topics discussed in each episode of the TV series are also very forward-looking. There is a strong positive connection between down-to-earth and real life, but unfortunately the successful experience of the drama version of "A Family with Children" has not been continued in this movie.
The movie "A Family with Children: The Divine Dog Head" has made two new attempts. The first attempt is to move the family overseas and use a Hollywood team. Among the cast are movie stars such as Megan Fox and Josh Duhamel from "Transformers" who are well-known to the audience, as well as Kunao Nayyar from "The Big Bang Theory".
Therefore, among the two narrative lines of China and the United States, the film is more biased towards the United States, with the narrative proportion accounting for more than 65% of the entire film. In addition, the Chinese story is not grounded enough, and there are still many stereotypes in the description of some parent-child relationships, which instead leads to a mixed effect.
The second attempt is to add cute pet elements to the video. Although the direction and strategy of the cute pet are correct and have certain bonus points, from the plot point of view, there are still many unreasonable places in the movie.
For example, when a dog organized its companions to rescue its little master, it did not encounter any resistance. This is actually very inconsistent with the rules of the drama. In addition, this film also assigns a lot of laughs and important turning points that promote the plot to dogs. Content that should have been rendered more and set up with more details was not handled well in this film. Quite sloppy. What should
ip do when going overseas?
"Family with Children", as a mature domestic classic IP, has actively integrated into the global industrial film system. This attempt is worthy of recognition. Nowadays, in terms of domestic film and television IP’s “overseas” cooperation, many platforms and film and television companies have moved from selling broadcast copyrights to exporting adaptation rights.
Even Japan and South Korea, which have quite developed entertainment industries, have remade many classic Chinese TV series, such as the Korean drama "Bu Bu Jing Xin Li" adapted from the domestic costume drama "Bu Bu Jing Xin", which was broadcast in South Korea after It set off a wave of ratings boom; domestic dramas such as "Hot Mom" and "The Hidden Corner" were also remade in Japan one after another. In addition to Japan and South Korea, Southeast Asia has also remade many domestic dramas, such as "The Year in a Hurry", "Dear, Beloved", "The Next Stop Is Happiness", "The Love of a Million Bride without Regrets" and many other popular domestic dramas. TV series are also exported to Vietnam, Thailand, Malaysia and other countries in the form of domestic IP adaptation.
However, most transnational remakes will face a certain degree of "acclimatization", and the probability of overturning is quite high, often because of the failure of "localization", which not only damages the cultural heritage of the original work, but also fails to overcome cultural barriers; or it is excessive. Consumption sentiment has become a soulless adaptation.
But it is undeniable that from going overseas to leaving the industry, from remakes to being remakes, the emergence of many remakes proves that more and more domestic IPs have been recognized by overseas audiences, and the influence of domestic IPs overseas is gradually increasing. improve. Therefore, to ensure that the remake of domestic IP does not overturn, it is necessary to maintain the essence of the original drama and re-create it by combining the cultures of different countries and regions. This is also the direction that current film and television practitioners need to work hard.
Good film and television works need to respect the rules of creation, and produce film and television works that meet the tastes and cultural habits of local audiences according to the different characteristics of different countries and regions. Only in this way can we gain more audiences!
