On January 23, the magazine "People's Literature" sold out at Dong Yuhui's Live Broadcast Room with Hui. That night, writer Liang Xiaosheng, writer Cai Chongda, and People's Literature editor-in-chief Shi Zhanjun were guests in the live broadcast room to communicate with Yu Minhong and Dong Yuhui.
According to information from China Writers Network, the two-hour live broadcast had a cumulative number of viewers of 8.95 million, and the highest number of online viewers was nearly 700,000. The live broadcast room also posted a subscription link for the 12 issues of "People's Literature" in 2024, and 2,000 units were sold within 15 minutes of the broadcast. In the four hours from 8 p.m. to 12 p.m., the final transaction data of the live broadcast room totaled 82,600 sets and 992,000 copies, with a transaction amount of 17.85 million yuan and a sales volume of 19.83 million yuan. This achievement has set a record for the highest single book sales of 10 million in a single book sold in the Oriental Selection live broadcast room.
Dong Yuhui’s ability to carry books has been certified again. Previously, Dong Yuhui sold nearly one million copies of "The Right Bank of the Ergun River" by Chi Zijian, a writer who won the "Lu Xun Literature Award" in 4 months, which is equivalent to the total sales of the novel in the 17 years after it was first published in 2005. As of January 2024, this book has sold more than 4 million copies.
Liang Xiaosheng is a guest in the live broadcast room with Hui.
public information shows that "People's Literature" is a national first-level literary journal managed by the Chinese Writers Association and sponsored by the China Writers Publishing Group. It mainly publishes pure literary works such as novels, essays, poetry and reportage. "People's Literature" was founded on October 25, 1949. It was the first literary journal in New China. Mao Zedong once wrote the inscription "I hope more good works will be published" for the first issue of "People's Literature".
Judging from Douyin’s book sales data, children’s books and education and training books account for the majority of sales, while literary books are relatively unpopular. Data from Cicada Mama shows that among the top 10 best-selling books and educational products on January 23, only the No. 1 People’s Literature magazine was a literary book, and the rest were almost all children’s books. The data from the "2023 Douyin E-commerce Book Consumption Data Report" (hereinafter referred to as the report) recently released by
also verifies the best-selling of teaching aid books and the same titles on Douyin. The report shows that teaching aid books sold the most on the Douyin e-commerce platform last year, followed by children's books/children's books, social sciences, literature and novels. In terms of sales growth, economics books had the largest sales growth year-on-year, while social sciences, philosophy, fitness, and psychology ranked second to fifth on the list respectively. The
report disclosed that Douyin e-commerce sold more than 400 million books throughout the year. Douyin Mall drove book sales to increase by 127% year-on-year. "Crocodile" and "Hurry" became the most popular new books of the year.
live broadcast rooms and short videos have become important channels to help readers choose good books. The report shows that in 2023, the live broadcast of books carrying goods on the platform has been viewed more than 11.3 billion times. Among them, the number of book merchants who have started self-broadcasting has increased by 45% year-on-year. The merchants’ self-broadcasting has accumulated more than 1.46 million hours, attracting more than 2.4 billion views. Short videos have also ignited readers' interest in reading. Data show that the total number of short videos played by book trailers on the platform exceeded 101.3 billion times and received more than 1 billion likes throughout the year. Book sales driven by short videos increased by 69% year-on-year.
Written by: Nandu reporter Wang Chenchen
