After many years, the movie version of "花千 Bone" was finally released in major theaters. On the first day of its release on January 20, the film schedule was very optimistic. However, the attendance rate was very low. By the second day, the film schedule was low. It fell off a cliff, and the box office plummeted even more sharply, making it unbearable to gamble.
It is reported that the investment cost of the film is about 50 million to 80 million, but the final box office of the film is currently predicted to be only more than 7 million. After excluding various expenses, the profit that the investor can get is only more than 2 million. If this is true, this film The producers of the movie did suffer a huge loss.
Due to the poor box office, director Zhang Chaoli also posted a video in response, saying that he was sorry for the entire crew, saying that they had carefully prepared the work for four years, but had not received any reward. The words were a bit morally kidnapping netizens, and the box office was not optimistic. Instead of reflecting on the quality of the film, the actor's suitability for the role, or whether he had chosen the right actor, he just emphasized how difficult it was to film. Netizens were very unhappy after hearing this. They felt that this The director's emotional intelligence is very low, and it's already 2024 and he's still trying to be miserable. How can there be such a thing as "easy" in the adult world?
Later, Ms. Tang, the producer of "A Thousand Bones of Flowers" posted a long post on Weibo in response to why they wanted to make a movie version. They talked about the original intention of their team's creation, which was to promote tourism development in a certain place in Guangxi through the work. The implication is that It’s for the “public good”.
The theme that the movie wants to convey is "women's transformation and growth". It wants to say to those girls who have been belittled and have self-doubt, how to stop being labeled, break away from the world, live your true self, bloom to your heart's content, and be beautiful It is accomplished by oneself.
Producer Ms. Tang also mentioned the two leading actors, Chen Duling and Li Chengbin, praising them as very dedicated and good actors.
It is worth mentioning that this time Producer Tang also brought out Zhao Liying and Huo Jianhua , and talked about how difficult it was for them to cast the characters back then, and seemed to be telling the world that their team had no problem casting.
The producer did not deny that there were many flaws in the movie version, but he also said that the whole team was full of awe and love for art in the creation and shooting of the work. However, the box office is now far different from what they expected. Far away, I hope everyone can go to the cinema to support.
In the comment area of Producer Tang, actors Ma Ke, An Yuexi, Zhang Danfeng, Jiang Yiming, Ruan Shengwen and others all expressed their support for the movie "A Thousand Bones of Flowers", supported Producer Tang, and called on everyone to go to the theater. This Several of them have participated in the drama version of "A Thousand Bones of Flowers".
In addition, Zhao Liying was the first to speak out for the movie "A Thousand Bones", and Jiang Xin also posted on Weibo to promote it. It can be seen that the show's producers are still working hard to push the box office to a new level.
It’s just that no matter how many artists come forward to help, they can’t hide the fact that the movie "A Thousand Bones of Flowers" is a bad movie. It is a classic IP novel that can be narrated in more than two hours without even thinking about it. The casting was terrible, and Zhu Yu was the first. When their team had the delusional idea of remaking the film, they should have expected it to end like this.
The producers want to use the topic of "women" to guide the audience into the cinema, but obviously people won't buy it. A romantic fairy tale drama cannot be linked to the transformation of women, so the marketing is a bit too much. .
The most important thing is that the cast cannot arouse everyone's desire to watch it. I think this IP is popular and I can just find anyone to act in it, but I completely ignore the audience's aesthetics. The version of the drama is too successful, and the producers are a bit arrogant. I thought it would be as popular as the TV series if it was made into a movie, but I was wrong.
China is not short of movies, but it is short of good movies. The theme of fairy tales has long been out of date. For one story, after filming a TV series and then making a movie, you can't have your cake and eat it too. If you have this energy, it is better to develop a new story, always Making a remake is just cutting leeks in the eyes of the audience!
