Edited by: Huang Sheng
On January 21, the content of the Oriental Selection Shareholders Meeting was exposed.
According to the China Securities Journal, it was revealed at the meeting that Yihui Peer is 100% controlled by Oriental Selection. All performance and profits belong to Oriental Selection. The salary structure of all personnel is basically the same as the original system. There is no salary like that of MCN Company in . model. and so far, the performance and profitability of Hui Peer are very good.
The company is currently in a stage of rapid development. Its priority is scale and sales, followed by profits. All promotional activities for self-operated products are now carried out on the premise of maintaining no losses. The company already has a separate food research and development department.
Image source: Visual China-vcg111392620835
In addition, the company’s non-live broadcast sales on Douyin have accounted for 30% of self-operated product sales. The cooperation with Douyin is very smooth. Yu Minhong attaches great importance to the operation of the app and will increase investment in the future.
At the shareholders' meeting, the management of Oriental Selection once again reiterated that Youhui Peer is 100% controlled by Oriental Selection. The supply chain and personnel incentives are decided by Oriental Selection, while Dong Yuhui can decide what to sell and what not to sell.
Public information shows that Youhui Peer (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million yuan. Dong Yuhui is the legal representative, executive director, and manager, and Yu Minhong serves as a supervisor. From the perspective of the equity structure of , Beijing New Oriental Xuncheng Network Technology Co., Ltd. is 100% owned by Beijing New Oriental Xuncheng Technology Co., Ltd. The legal representative of Beijing New Oriental Xuncheng Network Technology Co., Ltd. is Sun Dongxu, with a registered capital of 122.351229 yuan. Beijing New Oriental Xuncheng Network Technology Co., Ltd. is 100% controlled by New Oriental Education Technology Group Co., Ltd. New Oriental Education Technology Group Co., Ltd. has a registered capital of 50 million yuan and its legal representative is Yu Minhong.
Image source: With the Fai Douyin account
html On January 9th at 7 pm, "With the Fai" officially launched. In just one minute, the "With the Fai" live broadcast room had more than 4.118 million likes.According to Jiupai News, the popularity of the Douyin live broadcast room of "Walking with Hui" has soared since its launch. According to Gray Dolphin data, as of 9 pm on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, and the peak number of viewers exceeded 1.7 million;
According to Dong Yuhui’s live broadcast room, 3 hours after the start of the broadcast, the sales of the live broadcast room has exceeded 150 million yuan, ranking first on the Douyin sales list, and the number of likes in the "Walking with Hui" live broadcast room has also exceeded 1.1 billion. The number of fans of "Walking with Hui" soared to 7.222 million that day, an increase of more than 3 million compared with before the broadcast. The live broadcast received more than 1.24 billion likes.
Currently, the number of fans of this account has exceeded 13 million , and more than 8.76 million items have been sold.
Image source: Walk with Hui Douyin account
On January 17, “Oriental Selection lost 180,000 followers in one week” attracted attention.
media reported that recently, the number of fans of Dongfang Selection Douyin account has experienced continuous negative growth. The total number of fans dropped from 31.508 million to 31.327 million within a week, and as many as 180,000 followers were lost. In addition, the total number of fans of Dong Yuhui's two accounts has exceeded Oriental Selection.
On January 20, Dong Yuhui’s Douyin account certification has been changed to “Anchor with Hui, Oriental Selection Partner”. Before the change, Dong Yuhui’s account was certified as “Oriental Selection Anchor”.
Daily Economic News Comprehensive China Securities Journal, Jiupai News, Public Information
Daily Economic News
