January 21st, there are still 20 days left before the 2024 Spring Festival movie is officially released. There have been some very subtle changes in the current Spring Festival movies. The number of people who want to watch the cartoon "Bear Bears Reversing Time and Space" on Maoyan soared to 480,000.
"Flying Life 2", which ranked second, had only 460,000 visitors. "Hot and Spicy" ranked third with 330,000 viewers. "Article 20" ranked fourth with 250,000 visitors. "Mr. Red Carpet" ranked fifth with 120,000 viewers. "Let's Shake the Sun Together" ranked sixth with 60,000 viewers. "Bajie: Canopy Lower Realm" ranked seventh, with 40,000 visitors.
Under normal circumstances, the number of people who want to watch will form a direct proportional relationship with the movie's box office pre-sales results, final box office results, etc. "Bear Bears"'s counterattack this time should be due to many reasons. At present, it does have the possibility of counterattack and becoming the box office champion in the 2024 Spring Festival period.
Among these reasons, the most direct reason is that the previous theatrical movies of "Bear Bears" have not disappointed movie fans with children. "Bear Bears" is no longer a movie with a box office of millions or tens of millions, but a theatrical blockbuster that can easily start at more than a billion. It is conservatively estimated that the box office of "Bear Bears" in 2024 will start at 1 billion yuan.
If the problem of consumption downgrade also exists in theater movies, then the most conservative choice for watching movies during the Spring Festival period should be "The Bear". Because of this, after all, I can take my children to watch a cartoon. This choice is crucial for most families. "Bear Bears" will provide the most direct and effective family entertainment. This is a feature that few other movies have.
Another reason is that several other Spring Festival movies have their own unsatisfactory aspects. There is no need to say more about movies like "Bajie". "Let's Shake the Sun Together" may be of good quality, but when it is scheduled for the Spring Festival, the story content is not a good one, and a large number of movie fans will avoid it.
"Mr. Red Carpet" should be a relatively high-quality film collaboration between Ning Hao and Andy Lau. However, this movie tells the personal story of the star. Such a story, even if it is excellent, will still make movie fans feel that the story is a bit far away from them. Today's movie fans like to read stories about themselves. What they don't like to read are stories about people in our film and television industry. This is a minefield where "Mr. Red Carpet" will not do well at the box office.
"Flying Life 2", "Hot and Furious" and "Article 20" are more like a comedy competition between Shen Teng, Jia Ling and Ma Li. These three movies will certainly have a broad market during the Spring Festival period. Moreover, I believe that their box office box office will not be too low. However, these three movies also have their own "minefield" problems.
Shen Teng's "Flying Life 2" tells the story of a down-and-out man, but everyone is already very familiar with the story of the first part of "Flying Life", so the second part will let everyone play the role and it will be about racing. What a story. The quality of current theatrical movies can be lower, but if fans can guess all the directions of the story, they will be considered to have no story. Everyone is here to enjoy the story. Without a story, it will be difficult to mobilize fans to attend.
The same problem also appeared in Jia Ling's "Hot and Spicy". The Japanese movie "One Hundred Dollar Love" can be seen on China's official video platform. Therefore, the sense of story formed by this "Hot and Spicy" movie fans is even worse. At this time, Jia Ling created a story for everyone - she lost 100 pounds. This story is suitable to be told in words, but once it encounters video, it will be easily disintegrated in an instant.
Therefore, "Hot and Spicy" is now in a state of being backfired by its own publicity. Movie fans all know that Jia Ling lost 100 pounds. How will Jia Ling appear when the movie is on the road show? As long as the first road show, pictures, video materials, etc. are all exposed.It is equivalent to saying that Jia Ling has prepared traffic for major media early, and this traffic will not be imported into her own movies. Unless, Jia Ling doesn't participate in the road show and doesn't let anyone see herself.
"Article 20" directed by Zhang Yimou and starring Lei Jiayin and Ma Li, is about legitimate defense. This matter has something to do with many people, but how much does it matter? This has to do with the storytelling perspective. In "Article 20", the male protagonist Lei Jiayin is a public official, and the story is told from his perspective. From this perspective, ordinary movie fans have a poor sense of immersion. Also a Zhang Yimou movie, "Qiu Ju's Lawsuit" tells the story from the perspective of a village woman, giving moviegoers a stronger sense of involvement.
So, for now, the new films of Shen Teng, Jia Ling and Ma Li will definitely sell well during the Spring Festival, but it is not certain how much they will sell. The announcements of these three new films, so far, have not given fans enough motivation to enter. Because of this, "Bear Bears" counterattacked. (Text/Ma Qingyun)
