Cover Reporter Yao Ruipeng
Recently, the live streaming company Beihai Tomorrow, owned by Douyin celebrity "Lu Xianren" with tens of millions of fans, has been in arrears with employee wages. The reason is that Lu Xianren's mcn Sanya Stay Up Late Culture defaulted on a large amount of funds and failed to pay Beihai Tomorrow. , related disputes arose.
However, according to Tianyancha, the equity interests of the companies involved are intertwined. Sanya Stay Up Culture is a 70% shareholder of Beihai Tomorrow. The reporter contacted the relevant companies but received no response.
Lu Xianren’s company was exposed as being in arrears with wages
The equity interests of the companies involved were intertwined
Public information shows that Lu Xianren made clothes from tree branches and woven bags. Posting it on social platforms gained a large number of fans. As of now, it has 675,000 Weibo fans, 1.09 million Xiaohongshu fans, and 10.81 million Douyin fans.
Lu Xianren’s live broadcast company Beihai Tomorrow Advertising Media Co., Ltd. said that the cooperation with Lu Xianren began on July 24 last year. The investment agreement shows that Sanya Stay Up Culture, as Lu Xianren’s contracted company, is responsible for providing Lu Xianren’s Douyin, Kuaishou, Xiaohongshu’s main account is used for live broadcast, and all proceeds belong to Lu Xianren’s live broadcast company Tomorrow Media. Lu Xianren officially started live broadcasting on July 31 last year. According to the requirements of Douyin's official platform, the live broadcast commission income of Lu Xianren's account is directly bound to Lu Xianren's agency, Sanya Stay Up Culture.
After receiving the commission, Sanya Stay Up Culture transferred all the income from the live broadcast to Lu Xianren’s live broadcast company, Tomorrow Media, which is just a collection relationship. However, Beihai Tomorrow said that all the live broadcast commission income in the six months since the broadcast went into the account of Sanya Stay Up Culture. Its legal person has been defaulting on arrears for various reasons, and the current accumulated amount has exceeded 2.1 million yuan.
Tomorrow Media stated that all income will go into the account of Sanya Zouye Culture. If it has no income, it will go bankrupt and liquidated. All shareholders unanimously agreed to start preparatory work for liquidation. External accounts receivable, that is, the 2.3 million yuan owed by Sanya Zouye Culture to Tomorrow Media . Tomorrow Media can no longer pay employees full wages, and disputes have begun between the two parties.
However, the reporter checked the two companies and found that Tianyancha information showed that Sanya Stay Up Culture is a shareholder of Beihai Tomorrow Advertising Media Co., Ltd., with a shareholding ratio of 70% and a subscribed capital contribution of 700,000 yuan. Chen Dali, the executive director and financial director of Beihai Tomorrow, holds 50% of the shares of Sanya Stay Up Culture. Supervisor Lu Tiantang also holds 50% of the shares of Sanya Stay Up Culture.
Beihai Tomorrow Equity Structure
The relationship between Internet celebrities and MCNs needs to be regulated
In fact, in recent years, many celebrities and Internet celebrities have devoted themselves to the field of live streaming with their own appeal and star effect. However, while reaping huge profits, they also have Many disputes.
business big data monitoring shows that in the first 10 months of 2023, my country’s live broadcast sales exceeded 2.2 trillion yuan, a year-on-year increase of 58.9%, accounting for 18.1% of online retail sales.
At the same time, the popularity of online live broadcasts in recent years has also led to an increase in the number of mcn organizations year by year. However, some mcn organizations had weak compliance awareness when they were established and did not develop a reasonable internal control system, resulting in compliance loopholes in the company's operations. According to industry insiders, the relationship between Internet celebrities and mcn is a new type of social relationship, and the disputes over the rights and interests between the two are relatively complex. Relevant departments need to continue to deepen and refine relevant laws and regulations, and increase supervision and enforcement.
Supervision is also being refined and standardized around various irregularities in the operation of mcn institutions. In September 2021, the Ministry of Culture and Tourism issued the "Administrative Measures for Online Performance Brokerage Agencies", which stipulates the obligations of mcn agencies in six aspects, including obtaining licenses, signing agreements with performers, and strengthening the management and training of contracted online anchors. . In addition, the Central Cyberspace Administration of China issued the "Notice on Further Strengthening the Standardization of Online Information for Entertainment Stars", which requires strengthening the management of accounts and entities such as celebrities, brokerage companies (studio), fan groups (support clubs), and mcn organizations.
"Big Vs must have a clear understanding of their own fame and popularity, have a detailed understanding of the products they carry, and make a comprehensive assessment of their responsibilities and obligations. They must not do it to increase sales. You should talk nonsense and exaggerate to achieve the desired effect, let alone deliberately infringe on the rights of merchants and consumers for your own benefit." Cui Lili, an e-commerce expert, said that when signing contracts with celebrities and big Vs, merchants should agree on the terms of both parties as carefully and clearly as possible. Rights and responsibilities. Only when businesses and celebrities can comply with the framework of rules and regulations, I believe that the live streaming industry will usher in new development opportunities.
