Chao News Client Reporter Zhang Ranyu Liudong
"Ah, it's Zheng Kai!"
Fans screamed from the crowd, and people crowded forward and pushed forward. Those who were surrounded in the center were fans of the popular drama "Flowers" Actor Zheng Kai, whose role became popular as "Mr. Wei". Today (January 19), he returned to his "hometown" in the play - Haining Leather City.
In the play, Mr. Wei, who was born in Haining, came to Shanghai to work hard in his career. If he doesn't do well, he will return to his hometown to inherit the leather business. "Ala Haining started the leather business in a shanty town in Shuangshan with water tanks, wooden sticks, a handful of hydrochloric acid, and several sewing machines." A classic line vividly depicts Haining's booming leather industry in the 1990s. "Flowers" is a hit, and the popularity of Haining Leather City is also rising. Zhang Guohua, Secretary of the Party Committee and Director of the Haining Municipal Bureau of Culture, Tourism and Sports, even personally came out to say welcome home to Zheng Kai, who plays the role of "Mr. Wei". (Click here for previous news reports)
No, "Mr. Wei" is really back! He also shouldered the important responsibility of becoming the cultural tourism promotion ambassador of Haining.
How is Mr. Wei’s journey back home this time? Has the "family business" Haining Leather City changed? What are the new discoveries? How will Haining Cultural Tourism turn the charm of the characters in "Flowers" into permanent traffic?
"Mr. Wei" loves Haining banquet balls
The changes in the Leather City are amazing
At 12 noon, Zheng Kai, who plays "Mr. Wei", arrived at Haining Leather City.
fans all gathered around him. The shop owners and female employees poked their heads out and saw the famous artist Zheng Kai. They were not interested in doing business and turned around to join the group of photographers. Starting from the first floor of Building A of Haining Leather City, Zhang Guohua, Secretary of the Party Committee and Director of Haining Municipal Bureau of Culture, Tourism and Sports, and leaders of Haining Leather City accompanied Zheng Kai to introduce the latest fashion trends in the industry.
Zheng Kai Photo by Yu Liudong
"Zheng Kai is very easy-going, very sunny, and especially loves sports." Zhang Guohua accompanied him to the leather area on the second floor and talked about the great changes in Haining Leather City in the past 30 years. The play depicts Haining in the 1990s very realistically. Like "Mr. Wei", Haining people who once bravely ventured into Shanghai took root in Shanghai and created one after another clothing brands from Haining that spread all over the country. With the changes of the times, Haining China Leather City has established an increasingly mature brand growth system, taking leather as the leading brand cluster and extending to all categories of clothing in all seasons, firmly occupying the leading position in the industry.
Zheng Kai was invited to become the Haining cultural tourism promotion ambassador. Interviewee provided
Haining Leather City is not only a professional market, but also conveys the cultural spirit of Haining people who dare to venture and fight. "Zheng Kai mentioned that when he was trying to figure out the plot, he discovered the character traits of Haining people. They dare to fight hard and create a city from scratch."
Walking into the leather museum nearby, Zheng Kai learned about the history of leather development. Watch the pictures and videos of leather changes to gain a more thorough understanding of your "hometown" - not only does your hometown produce leather clothes, but the denim clothes that "Mr. Wei" once wanted to engage in have become a hot-selling product in Haining Leather City, integrating fur, The full-category sales model of cashmere coats, down jackets, etc. has also subverted the stereotype of the original single leather business.
"Mr. Wei" returned to his hometown. The city was changing with each passing day, and the food also surprised him. "Haining Banquet Ball is delicious and the texture is amazing."
Haining shows its sports charm
How to combine cultural tourism traffic with city stories
Cultural Tourism The game "swung people", Zheng Kai returned, and "Mr. Wei" went home. With multiple traffic and hot spots, Zheng Kai's trip to Haining has attracted much attention from the outside world.
After visiting the beautiful scenery of his hometown, Zheng Kai's first important task of "returning home" was to be invited to become the cultural tourism promotion ambassador of Haining, and to carry the banner of promoting Haining.
Interviewees from Haining Leather City provided
"I hope it can further improve the visibility and reputation of Haining's cultural tourism and become a 'living business card' that shows the brand image of Haining's cultural tourism." Zhang Guohua said that the beauty of Haining Leather City's fashion, Haining The spectacular tides and the beauty of Haining’s shadow puppets and lanterns are intangible cultural heritage. We hope that through network traffic, more people will know about it and come to Haining to appreciate Haining.
Haining Leather City Interviewee provided
Haining Leather City Chairman Lin Xiaoqin gave Zheng Kai a large gift package of "Haining specialties" such as customized leather clothes, zodiac tiger skin pets, etc., and welcomed him to Haining often to contribute to Haining's cultural tourism industry. Zheng Kai himself loves sports and often posts videos of riding alone. Among the many highlights of Haining Cultural Tourism, he is most interested in the sports part. "I want to try the century-old aerobics, camping, golf, and paragliding."
Lin Xiaoqin, chairman of Haining Leather City, gave Zheng Kai a customized leather jacket and a zodiac tiger Leather pets and other "Haining specialties" gift packages photographed by Yu Liudong
"Mr. Wei's return home will undoubtedly bring huge traffic to Haining Cultural Tourism, but at the same time we will not forget to cultivate our internal strength, tell the city's story well, and let the traffic match the city to welcome Haining’s cultural tourism will have a better tomorrow.” Zhang Guohua said that in the next step, he will strengthen multi-faceted cooperation with Zheng Kai and promote Haining’s city image from multiple dimensions.
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