Today, two new films are scheduled to be released for the Spring Festival. After "It's Hot", "Flying Life 2", "Article 20", "Bear Infested: Reverse Time and Space", "Let's Shake the Sun Together" and "Mr. Red Carpet" were previously announced to be scheduled for the Spring Festival, the live-action movies "Breaking War" and The animated film "Bajie: Under the Canopy" has been announced to be released on February 16 and February 10 respectively. So far, the number of new Spring Festival films has increased to eight.
Among them, "Breaking War" is directed by Peng Fa and stars Wu Zhenyu, Simon Yam and others. The film tells the story of a showdown between a person who commits crimes in the name of "savior" and the Hong Kong police.
The animated film "Bajie: The Lower Realm of Canopy" is directed by He Ranhao. The film is based on the war between heaven, man and demon. It tells the story of Marshal Tianpeng who lost the artifact of heaven due to poor guarding, and hid his identity in the lower realm to find it in the demon city. , in the demon city, Tianpeng not only turned into a pig demon but also lost his magic power. Fortunately, he met his second sister, went through many difficulties and obstacles, and finally broke through the definition and followed the right path in his heart.
Compared with the previous six new films, the two films officially announced today are several orders of magnitude different in terms of the main creative lineup and the scale of production investment.
It is worth mentioning that the reason why the Spring Festival period is the most adventurous period of the year is because the advertising expenses during this period are also relatively the highest.
Industry insiders said that since the birth of the Spring Festival stalls, most of the unwritten rules in the industry have followed. According to the time points, it started from the first blockbusters coming together on the first day of the new year, and then came the disruption of high ticket subsidy, high rebates, and massive publicity and distribution fees. These operations can basically only be seen during the Spring Festival period of the year, which also proves that it is the most competitive period.
Of course, the final market performance still depends on the quality of the work itself and whether the audience will buy it, so the risk is very high. The Spring Festival period eventually became a game for a few people, and its threshold is so high that it is no longer suitable for middle and lower-level people. Companies, small and medium-sized films come to play.
Judging from the current Spring Festival schedule, Zhang Yimou's "Article 20" and Jia Ling's "Hot and Spicy" undoubtedly form a duo, each with its own gimmicks and topics. Han Han's "Flying Life 2" is also very popular, Ning Hao's "Mr. Red Carpet" and Han Yan's "Let's Shake the Sun Together" are quite competitive, including the unbeatable "Bear Infested" series, all of which have stable basics.
"Flying Life 2" is produced by 9 companies including Tingdong Pictures, Taopiaopiao Pictures, Maoyan Weiying, Bona Pictures, and Happy Mahua. Among them, Tingdong Pictures was a company established by the filmās director Han Han. "Flying Life" released in 2019 grossed more than 1.7 billion yuan at the box office. This sequel still stars Shen Teng.
"Hot and Spicy" is Jia Ling's second film directed and starred in after "Hello, Li Huanying". It is produced by 8 companies including Xinli Media, China Film, Alibaba Pictures, and Dawan Entertainment. On the 11th, Jia Ling posted a long post on Weibo announcing the release of her new film and claiming she had lost 100 pounds. The post was retweeted more than 1 million times.
In addition, "Article 20" directed by Zhang Yimou and starring Lei Jiayin, Ma Li, Zhao Liying, etc. is produced and distributed by Enlight Pictures.
"Mr. Red Carpet" is directed by Ning Hao and stars Andy Lau. It is produced by 10 companies including Huanshixi Culture, Huanxi Media, and Bad Monkey, and the publisher is Shangshi Culture.
"Let's Shake the Sun Together" is produced by Lianrui Pictures, China Film, etc. The animated film "Bear Bears: Reversing Time and Space" is a new work in the "Bear Bears: Reversal of Time" series, which is a "frequent Spring Festival show". The producers include 7 companies including Huaqiang Fantawild and Hengdian Pictures, and are jointly produced by 15 companies including Taopiao Piao Film and Television.
A few days ago, China Film responded to questions from investors and stated that during the Spring Festival, the company participated in the production and distribution of 5 films including "Hot" and "Article 20".
Therefore, after "Broken War" and "Bajie: Canopy Lower World" were newly added to the Spring Festival today, many netizens and industry insiders said that although they are supplements to the Spring Festival market, they may also become cannon fodder.
Yangzi Evening News/Ziniu News reporter Kong Xiaoping
Proofreading Tao Shanggong
(Source: Yangzi Evening News)
