On January 14, the "Rural Revitalization Brand Festival Annual Glory Ceremony" hosted by the China Agricultural Film and Television Center and the Huailai County Party Committee and County Government of Hebei Province was held in Huailai. Relevant leaders of national ministries and commissions, as well as representatives of industry associations, scientific research institutions, experts and scholars, enterprises and media from all over the country attended the event. Qianxun was invited to participate, and his live broadcast room Bee Surprise Club won the title of "Pioneer in Helping Agriculture".
As a leading force in the live broadcast e-commerce industry, Qianxun has long begun to explore the field of charity and agricultural assistance. From helping to sell goods, helping high-quality agricultural products open up markets and increasing farmers' income; to going deep into the industry, helping to upgrade agricultural production, and assisting rural revitalization.
Recently, the Beijing News’ “2023 Smart Life Annual List” was announced, and Qianxun won the “Annual Public Welfare and Agriculture Pioneer Enterprise” award. Also on the list are Kuaishou, Cainiao, Feishu, Wenxinyiyan, etc., including companies or products in e-commerce retail, travel and digital technology industries.
It is reported that the "Smart Life" selection has been held for six consecutive years. It is an industry event jointly created by the Beijing News and the third-party authoritative data organization mob Research Institute. The “List” is an effective reflection of the Internet economy in the past year and is also an authoritative weathervane for industry development. At the award ceremony, Hu Yanni from the China Academy of Information and Communications Technology mentioned that since 2018, the digital economy and the deep integration of industry and services have become dual driving forces for economic growth.
The strong industrial resilience and synergistic driving role of the digital economy are also reflected in the issue of assisting farmers. The difficulty of e-commerce in helping farmers has always been how to standardize non-standard products. Only after agricultural products are standardized will they become competitive products in the market, or even "hot products." How did Qianxun solve this difficulty?
In 2023, the traceable live broadcast version 2.0 "Bee Charming China Tour" focusing on origin, locality and original characteristics will travel to Yunnan, Shandong, Guangxi and other places, and the featured products selected on the spot will be popular among consumers in the live broadcast room. As of the end of 2023, the "Charming China Tour" has visited 21 sites in 16 provinces, leading a cumulative transaction volume of over 800 million.
In 2024, Qianxun will continue to deepen its efforts to help farmers. On January 14, Qianxun, as one of the representatives of live-streaming e-commerce companies, was invited to participate in the seminar on aiding Xinjiang and supporting agriculture and co-building a commercial ecology held in Hangzhou. He also came from the Xinjiang Production and Construction Corps, Zhejiang Provincial State-owned Enterprises, and Academic Institutions Representatives discussed how to combine the resource advantages of state-owned enterprises and the operational capabilities of leading e-commerce companies to boost the sales of agricultural products in Xinjiang.
This agricultural aid operation in Xinjiang is of great significance. Qianxun will actively participate in it and try his best to let the Xinjiang red dates, which are 3,000 kilometers away, cross the desolate and solemn Gobi Desert and enter thousands of households. At the same time, it will also be seen by Xinjiang farmers. To the great power that the digital economy has injected into rural revitalization.
Live streaming to help farmers is the "last mile" and "first mile" of the rural industrial chain, and it is the starting point for pushing back and leveraging the entire link to begin to improve. In the future, Qianxun will insist on deeply supporting rural revitalization, promoting "agriculture, rural areas and farmers" with "three modernizations", and forming a sustainable brand effect by promoting, co-creating, optimizing and upgrading local specialty agricultural products.
(Source: Financial and Business Information)
