□ Li Zhiying
With entries such as "Southern Little Potato" and "Erbin You Have Changed" dominating the screen on major platforms, Harbin's tourism boom has been pushed to a climax. You can enjoy the "Zibo BBQ" when the flowers are blooming in the spring, carry the "Chengdu Universiade conspicuous bag" in the hot summer, and enjoy the "Asian Games Chinese aesthetics" in Hangzhou in the crisp autumn. These hot trends in 2023 bring a bright luster to the tourism industry.
became popular in the city. Three words made "Little Potato" spend 6 billion for "Erbin", and other cities were "greedy" and cried. As everyone knows, this wealth did not come by chance. To catch it, it is really a bit of a "test of skills".
No. 1: Carry forward your own strengths
The "roly-poly" lady of the Everlasting City of the Tang Dynasty is still dancing gracefully. Deputy Director He Jiaolong of the Yili Prefecture Bureau of Culture and Tourism is already dressed in red and riding a white horse to represent his hometown. The warm wind of urban camping has not yet blown away, and Guizhou’s “village super” and “village ba” are rapidly becoming popular. On the contrary, how many ancient towns, streets and cities have been gradually eroded by the over-homogeneous commercial atmosphere, and in the end only the shells of thousands of cities are left. China is a vast country with a long history of culture, and there is always no shortage of high-quality tourism resources. What is often lacking is the insight to accurately grasp the characteristics of the city and the method of introducing new ones.
develops its own strengths and relies on the unique local resource endowment. It does not follow the trend or be kitsch. It creates new, high-quality and beautiful city business cards, so why worry about tourists not paying for it?
Second: Behind the city’s favorite fans
Compared with provincial capital cities, the popularity of third-tier Zibo is more worthy of exploration. When the high-quality and low-priced Zibo BBQ meets Jin Feng Yulu, a college student "special soldier" who has no spare time and no spare money, there are fireworks. Heart-warming operations such as the high-speed rail "BBQ Special Train", 21 customized bus lines, and half-price accommodation for out-of-city college students at the youth hostel are like a skewer, tightly linking people, food and the city. Harbin's frozen pear cutting, artificial moon, free rides, and Oroqen reindeer performances also made netizens go crazy for "Binzi" and "Little Potato". Behind
's urban fandom is service awareness, tolerance, humanistic thinking, user experience as the center, and the concept of sustainable development.
Third: Sincerely provide good services
Today’s international situation is turbulent, and its impact on the tourism industry is also profound. Harbin's warm hospitality made netizens say, "It's not that Northern Europe is unaffordable, but that Northeast China is more cost-effective." The support of new media has promoted the explosive recovery of the tourism industry, broken the scarring effect after the epidemic, and also promoted economic prosperity and development. Should we use our brains, keep our bodies low, and sincerely provide good service, or should we use our brains, make frequent mistakes, and rip off customers with revenge? Cities have their own choices when standing at a fork in the road, but history will eventually witness who can ride the wind.
It is true that there are many voices of concern behind the heat wave that has caused the city to explode out of the circle. Urban marketing in the new media environment requires not only traffic, but also "retention". Not only must you become an Internet celebrity, but you must also become famous. Otherwise, you will just leave nothing but chicken feathers after the carnival.
Editor Pan Li
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