Have you gone to the cinema to watch a movie recently?
Recently, many high-profile films such as "It's Hot", "Article 12", "Flying Life 2" and "Mr. Red Carpet" have been officially announced to be released during the Spring Festival.
At the same time, another topic about movies # Tickets can also be refunded after the movie starts # became a hot search topic.
It is reported that the first batch of self-service ticket refund machines in the country have been launched in Changsha. Some theaters in Changsha have launched a movie refund mechanism. Audiences can enjoy refund benefits within 30 minutes of watching the movie, without manual intervention and full self-service. Perhaps many people have had the experience of having a poor movie-watching experience because of the theater environment or because the movie was a "bad movie." As soon as this news came out, it sparked heated discussions among netizens across the country.
According to CCTV Six's "China Film Report", the refund machines currently being piloted in some theaters in Changsha allow citizens to apply for refunds due to poor theater environment or movie quality that does not meet expectations.
As soon as this move came out, many netizens said that this approach gave the audience better protection for watching movies, was very user-friendly, and hoped to be promoted across the country.
"In the future, I will no longer have to watch a 'bad movie' for more than an hour because I can't get a refund."
"Support! This way, bad movies won't dare to use gimmicks to scare people!"
But at the same time, Some movie fans have begun to worry about whether such regulations will lead to malicious refunds and whether they will have an adverse impact on the development trend of the film production industry. After all, not all movies will enter an eye-catching rhythm in the first 30 minutes. Moreover, if there are people coming in and out after the movie starts, it will really affect the viewing experience of other audiences.
According to observations, the initiator of the refund service is not the theater or the theater chain, but a third-party company. The person in charge of the company said in an interview with the media that the company is responsible for the review and payment of the refund service. Audiences can complete the process themselves through the mini program and the all-in-one ticket checking and refund machine by scanning the QR code, which will not affect the normal operation and box office of the theater. income. At the same time, he also introduced that the current service can only be applied to specific theaters and specific films, and some art films may not be applicable.
However, having only one third-party company handle refund services may not be a long-term solution. How to provide audiences with better movie-watching guarantees, thereby promoting film producers to improve the quality of creation and keep more high-quality films in theaters, may require further communication and cooperation between ticketing companies, theaters and insurance companies to launch " Products such as "Movie Satisfaction Insurance" protect the audience's rights to watch movies . In addition, supporting control measures are also needed to avoid using this service to "maliciously purchase tickets and then refund them" that disrupts the box office market.
It is reported that during the New Year's Day, the number of theaters in Changsha that provide refund services has reached 72.. Statistics show that during the New Year's Day period, a total of 29,292 viewers participated in the five pilot films, of which 2,135 people used the refund service.
The refund service is expected to cover more than 1,000 theaters across the country during the Spring Festival.
Do you support piloting such a service in Shanghai?
Source: Shanghai Jing’an
