Cover News Reporter Fu Wenchao
htmlAt the end of the year and the beginning of the new year, "Year of the Dragon Exotic Flower Limited Edition", "Southern Little Potatoes" and "Flowers" became the top three e-commerce hot searches, driving the "zodiac economy" market to heat up. "Dragon" has already flown into the homes of ordinary people: a dragon hairpin on the head, a small green dragon around the neck, dragon long johns on the body, watching the "Dragon Calendar" when going out, changing into dragon-Han clothes, and sleeping with a dragon pillow. Holding "one dragon" becomes a new way to open up the Year of the Dragon. html On January 16, according to Taobao hot search figures, since the New Year, consumers' enthusiasm for "Taobao Dragon Color" has been rising, and Taobao's search volume for Dragon Year products has surged 640 times year-on-year. Taobao merchants, who keep up with social hot topics, quickly develop new products for the Year of the Dragon. The more bizarre the "dragon" is, the more popular it is with consumers, and both searches and transactions hit new highs.The Year of the Dragon blessing box in the Taobao store of the Forbidden City has sold 100,000 pieces in no time. Lingyin Temple's "Dragon Delight" calendar is very popular. The Dunhuang mythical beast "Shou Baolong" is the new treasure of the store. Archeopteryx's "Dragon Clothes" "After being fired for 12,000 yuan a piece, Weilong jointly opened a hot pot restaurant with Xiaolongkan...
For young people who belong to the dragon, dragon autumn pants and dragon nightgown are indispensable. The Spring Festival is approaching, and various "New Year Hanfu" containing dragon patterns have become hot-sellers. Original Chinese clothing merchants on Taobao such as Weaving Division, Shisanyu, and Qiyuxi have launched limited editions for the Year of the Dragon.
"Zodiac Economy" is very popular, attracting businesses to "nugget gold". Sang Ying, the person in charge of Taobao Hot Search, said that consumers' love for "dragon" inspired merchants to create inspiration, and the explosion of new products in the Year of the Dragon on the platform responded to consumers' enthusiasm for "Taobao Dragon Color", forming a The positive cycle of consumer innovation.
