"Look at how red the flowers are. They are like jokes. They are scattered on the ground. Look at the bright and sunny world. They left the shade of the trees for me to enjoy the coolness."... Recently, the promotional song "Wang Zhaojun" composed by actor Ren Suxi for the movie "Looking for the Han Dynasty" 》 became popular on short video platforms and appeared on the hot song charts of major music platforms, causing heated discussions that hit the screen. The low-pitched and eloquent singing style captured the hearts of a large number of listeners, and the unique lyrics, music, and short videos contributed to the phenomenal popularity of "Wang Zhaojun".
The warm and profound "Wang Zhaojun" conveys a brave and calm attitude towards life, and heals the audience who resonate with it. The song has Ren Suxi's distinctive style, and is inspired by the character "Wang Zhao" in the play. It is tailor-made and sung with passion. The healing process of facing reality and the brave and upward self-declaration in the song are integrated. In the gentle murmur, the full emotion of the song is fully revealed, establishing a meaningful space that resonates with the audience, making people never forget it after listening to it once. The audience empathizes with and is fascinated by it. While listening to the song, they are also searching for themselves. They are moved by the melody and interpret life in the lyrics. They can't help but feel the same. Someone commented: "Ren Suxi's songs are true and unique, simple and connotative, simple and sincere, not pretentious or fancy, they are spoken in a low voice and every sentence is heartfelt."
In recent years, works of this style have indeed become more and more popular. . Talented folk singers such as Li Jian, Zhao Lei, and Mao Buyi also ushered in the spring of their careers. To put it simply, their songs are like a breath of fresh air in modern society. They never cater to the traffic and only focus on the songs themselves. Quiet and comfortable, with still water running deep, this kind of work can always reach the hearts of the listeners.
But the popularity of "Wang Zhaojun" lies mainly in the powerful driving force of short videos. In fact, this song was released in 2021, and now it has returned to the public eye again with the help of short videos. In the audio-visual era, short videos not only fill the daily lives of the public, but also bring new ways to promote songs, relying on their distinctive characteristics such as visual appeal, rapid communication, and wide influence, and have greatly restructured the development of the music industry. environment. It is worth mentioning that the active co-creation of users also contributed to the popularity of "Wang Zhaojun". A large number of netizens participated in the song covers and dance creations, which soon promoted the Douyin #王 Zhaojun topic to have more than 1.2 billion views. To a certain extent, short videos have sufficient capabilities to "transform" musical works into brainwashing "divine songs" through precise algorithms and multiple gameplay methods.
Obviously, "Wang Zhaojun" is different from "divine comedies" such as "Desert Camel" and "Subject Three", and its superiority lies in its "excellent quality." The lyrics of this song are simple and sincere, and the melody can be repeated thousands of times, making it move people with emotion. On this basis, combined with the external force of short video effectiveness and various forms of communication, it is possible to withstand the polish of time and public judgment.
In other words, short videos have indeed opened up a huge stage for musical works, but they still need to speak for themselves with strength. Compared with flashy marketing methods and gimmicks, only by relying on solid conscience and quality to let the public appreciate the excellent intentions in the work can the public take the initiative to call and pay for it. Therefore, instead of mass-producing short-lived internet songs, musicians should think deeply about how to create more soul-stirring masterpieces, so that the influence of songs can last longer and further. (Popular News Client Xu Tianfu Tian Kexin)
