To be fair, this wave of operations of Feifan Automobile is really hard to understand! Can frequent personnel adjustments really revitalize Feifan, which has sluggish sales?
In December last year, SAIC Group made personnel changes and promoted three vice presidents at once, from SAIC Volkswagen Jia Jianxu, Zhiji Jiang Jun and Feifan Wu Bing. The reason for the promotion is simple: to help SAIC achieve its goal of selling 3.5 million new energy vehicles in 2025! To be honest, the goal is very clear and great. As for whether it can be successfully achieved, we still need to go step by step. Of course, it is already 2024, and it is actually less than two years before the goal is achieved.
In fact, the personnel changes in December last year were just the beginning. SAIC Group seems to have no intention of stopping personnel adjustments. Recently, SAIC Motor announced that Wu Bing, vice president of the group, will no longer serve as general manager of SAIC Passenger Vehicle Branch and CEO of Feifan Automobile. The successor of these two positions is Wang Jun, the former general manager of Huayu Automobile. It was originally thought that Wu Bing was promoted to president to better mobilize resources to run Feifan Automobile well. I never thought about it, but there was a sense of ups and downs, and I immediately stepped down as CEO of Feifan Automobile.
Many friends may be wondering at this moment, who is Wang Jun and why is he taking over Wu Bing at this time?
Judging from his resume, he can be regarded as an old man of SAIC Group. Although he is not a professional, he has achieved a sales volume of 100,000 in a single month. However, some netizens joked: If the Chevrolet had a stone at the helm, it would be able to achieve this result. If you really have this ability, you can go to the Chevrolet Division to try it again and see if you can get any results! Some netizens joked: Are you looking for an old man who is retiring to take the blame? Don't say it, think about it carefully, it really means something like that.
Regarding Wang Jun’s appointment, the official statement is: As a professional leader in the field of automobile production system and quality control, Wang Jun not only has rich management experience and excellent organizational skills, but also has keen insights into users, markets and industries. Strength will further accelerate the technological iteration and quality upgrading of SAIC's own brands in domestic and overseas markets.
So the question is, Wu Bing has not been able to perfect Feifan Automobile for so many years, but Wang Jun can do it?
In terms of sales, unlike various companies that happily promote their sales results in 2023, Feifan Auto only announced the sales volume of Feifan r7 in December last year, which was 3,099 units. As for why the annual sales volume is not announced, it is most likely because it is not available!
When it comes to why Feifan Automobile has been in decline, the reasons are actually very clear. Wrong positioning and unmatched selling prices are the root causes of the disastrous sales failure. For example, when the Feifan R7 was first launched in 2022, the price was as high as 302,500-369,500 yuan. The high price dissuaded many people. Coupled with the stabbing in the back by his brother Zhiji, Feifan Automobile was attacked from both sides. In terms of selling price,
has a guide price of 289,800-459,800 yuan. In other words, the prices of the main products are lower than Feifan r7, and the brand positioning and product competitiveness are better than Feifan r7. It is no wonder that r7 can sell well! In addition, the Zhiji ls6 that was launched later was even more ruthless, directly raising the starting price to 229,900 yuan. At such a price, the word "conscience" is barely affixed to the car.
It is precisely because of the "care" of its own brother products that Feifan Auto has fallen into a situation where it is no longer human inside and outside. I believe that Feifan Automobile never imagined that he would be stabbed in the back by Zhiji Automobile.
Of course, Feifan Automobile is also secretly making efforts to exchange price for volume. Among them, the starting price of the first model R7 has dropped again and again, from 302,500 for the 22nd model, to 279,900 for the 23rd model, and to 189,900 for the 24th model, with a price reduction of more than 100,000. Such a price reduction is not an exaggeration to say that it is cut in half. What’s even more frightening is that while the price has been reduced, new features such as automatic parking and facial recognition have also been added.
Some netizens said that Feifan was originally a pure electric car series of Roewe . Its brand tone or brand value is no different from Roewe. So why does Roewe sell for just over 100,000 yuan and Feifan sells for 20,000 to 30,000 yuan? Well, this time the price adjustment is a little more rational, but unfortunately, this brand still cannot support the price range of 200,000. If you were bolder and worked for 150,000 to 60,000 yuan, and followed the same track as zero-running , you might be able to sell well.
Some netizens also said: Just leave the ready-made Roewe service network unused. No matter how good your car is, it is useless without a service network. It is a miracle that it does not go bankrupt!
Okay, let’s stop talking about Feifan Automobile. In any case, the pressure has been put on the newly appointed Wang Jun. While sending sincere blessings to the SAIC veteran, as for what his appointment can bring to Feifan Automobile Let’s wait and see what kind of changes will happen!
