At 7:00 pm on January 9th, the official Douyin account of Youhui Peer (Beijing) Technology Co., Ltd. "You Hui Peer" made its first live broadcast. Dong Yuhui and New Oriental founder Yu Minhong appeared in the live broadcast room. When
started broadcasting, the number of people in the live broadcast room instantly exceeded 100,000, and exceeded 1.7 million at the peak period, ranking first in the Douyin sales list and first in instant popularity.
"Walking with Hui" Douyin account has 4.168 million fans. As of 23:00, the number of fans of the "Walking with Hui" account has exceeded 7.128 million, with more than 1 billion likes. This also means that in this live broadcast, the number of followers has increased by nearly 3 million.
The cumulative number of online viewers of this live broadcast exceeded 30 million, and the peak number of viewers exceeded 1.7 million; in terms of gmv (total transaction volume), the sales of "Walking with Hui" products exceeded 100 million yuan.
has to admit that Dong Yuhui has become one of the biggest Internet celebrity IPs after going through the controversy over his essay.
So some people think that this incident is a hype, which has made Dong Yuhui and CEO Sun Dongxu famous. People who have not watched the live broadcast may not be familiar with them, but now they are well known to everyone.
In order to quell the dispute, Yu Minhong reopened a company and built a business team entirely with Dong Yuhui as the core. It seemed that the matter was handled perfectly.
I carefully checked the company Yuhui Peer, and I have to admit that Yu Minhong is really cunning. The equity structure of this company is like this.
Youhui Peer is 100% owned by New Oriental Xuncheng Network Technology, Xuncheng Network is 100% owned by New Oriental Education, New Oriental Education is 100% owned by Century Friendship, and Century Friendship is 99% owned by Yu Minhong.
So after all, Dong Yuhui is still working for Yu Minhong.
What’s interesting is that the legal person of New Oriental Xuncheng Network Technology, the holding company that goes with Hui, is Sun Dongxu.
In other words, on the surface, it seems that Sun Dongxu has been dismissed from the CEO position of Dongfang Selection, and he and Dong Yuhui are no longer superiors and subordinates. However, from the perspective of the ownership structure, Sun Dongxu's company is Dong Yuhui's wholly-owned parent company, and they are still superiors and subordinates. relationship, and this relationship is even closer.
What’s even more interesting is that the legal person of the company that works with Hui is Dong Yuhui, but on the surface he doesn’t have a dime of shares.
I have to say, this is really bullying.
As we all know, in China, the role of legal person is used to take the blame. As long as a company has some illegal and criminal behavior, the legal person must be the one to take the lawsuit.
Since the legal person has taken on such an important responsibility and the company is booming, can we allocate more money?
Sorry, no, there is no relationship between legal persons and shareholders. Legal persons may not even be shareholders. For example, Dong Yuhui is not a shareholder with Hui.
So if the company suffers a loss, should a legal person bear the loss?
This is not necessary. If the company loses money and goes bankrupt, the external liabilities will be borne by the shareholders, and the major shareholders will naturally have to bear more.
To put it simply, legal persons mainly bear the blame at the criminal level, and shareholders bear the blame at the civil level. If the legal person and the shareholder are the same person, then you have to bear the blame for both.
Anyone who has run a company knows that if your company involves some dirty financial transactions, try to find someone who is in their late teens or 80s or who is seriously ill to serve as the legal person.
In this way, even if the incident comes to light in the future, I can avoid criminal prosecution and let this scapegoat bear the responsibility.
Later, this kind of thing has formed a mature industry chain. Some people specialize in practicing law, taking on debts for others, and the fees are really not cheap.
There are also some unscrupulous bosses who trick college graduates into becoming legal persons. It sounds like the company wants to reuse you and entrust you with the most important role. In fact, it is to let college students take the blame.
Dong Yuhui actually has a legal person status in this company, but is not an apparent shareholder. This means that he has to bear legal risks but has no right to dividends.
What kind of company is this? Isn't
just a sales company? It doesn't produce the goods itself, it just acts as a middleman to earn the price difference. In theory, as long as it doesn't stock up on goods and adopts the e-commerce model entirely, sending out one order at a time, there is no possibility of losing money at all.
However, there are risks at the criminal level, such as tax evasion.
I don’t believe that Dong Yuhui has professional financial knowledge. The financial thing must have been sent down by people from the superior company, which means that Dong Yuhui has no financial supervision power.
After working on it for a long time, it seemed that Dong Yuhui had won a lot in the essay incident, but he actually got himself into a deeper pit.
is really not much different from a freshly graduated college student. After the
essay incident, all major platforms extended an olive branch to Dong Yuhui. Not long ago, those Internet tycoons, Chen Dongsheng, Feng Lun, Liu Yonghao, and Zhou Hongyi, even went to New Oriental to euphemistically call it the exchange of internet celebrity economic development and construction.
In fact, anyone with a discerning eye can see that the drunkard's intention is not to drink. Seeing Yu Minhong's spicy methods, the bosses may not be able to stand it anymore.
Dong Yuhui is a sweet man now. He can live without New Oriental, but New Oriental cannot live without Dong Yuhui. On the day when
and Fai were launched, the popularity ranked first, while New Oriental only ranked 15th. This gap is already very revealing.
When I first heard that Dong Yuhui was going to set up a company alone, logically speaking, he would be at least a partner in the new company, because the company would not be able to operate without him, so he should hold at least 51% of the equity, and then Does it make sense to be a legal person?
And the matter was so serious at that time, the right to speak was obviously in the hands of Dong Yuhui. As long as he gave a little hint about how popular he was, Yu Minhong would definitely give in.
is doing well now. He has played a good hand to pieces and been shaped into various shapes by Yu Minhong, but he is still grateful.
So, Dong Yuhui's professional ability is indeed excellent, but when it comes to those who specialize in equity and understand finance, professionalism is just a wedding dress. After selling you, you will still give money to others.
I said something in my video account that the best way for PUA to engage in MLM is to lock him in a closed space, provide a single source of information, and then play the role of a savior. Over time, he will be for you. from.
I'm not sure whether Dong Yuhui's current decision is the result of being PUA, or whether he has carefully considered the causes and consequences and still feels that working as a worker is more suitable for him.
is now a legal person and is completely bound to New Oriental.
Some people may say that when Dong Yuhui wakes up one day, he can negotiate with the company to cancel the legal person. If it is not possible, he can complain to the industrial and commercial department. If he wants to force the legal person to withdraw, there is still a way.
This brings us to the crux of the problem.
Dong Yuhui didn't even have the nerve to talk to Yu Minhong about the partnership model when he had four 2s in his hand. Will he fall out over the legal person issue in the end?
He is a very typical image of an intellectual. He has a lot of money, but he can't save his face. He just suffers a little loss when things happen, and he can't gossip to others. Feathers are very important. How do you say
? This is the education we have received since childhood, courtesy and humility. This excellent quality is the key to all kinds of capital killing everyone.
If everyone could bargain, be unambiguous when it comes time to go online, and argue for their own rights, there might not be so many unfair phenomena in society now.
