"The truth is demonstrated in words. - Tang Lei"
I accidentally saw a piece of information and burst into laughter.
Some people say that according to Internet news, the investment cost of "Temporary Heist" is 200 million, or at least 100 million.
doesn’t know where this news came from.
In fact, as far as Hong Kong movies are concerned, if the investment is to reach the 200 million level, it must at least be a two-star lineup, such as Chow Yun-fat, Andy Lau, Aaron Kwok, Tony Leung, Donnie Yen and Louis Koo. Match any two, and probably add Scenarios, explosions and other situations, otherwise it would be difficult to finish it if it were just a meal.
With a single-core lineup like this and a plot route, the cost of the movie should be in the tens of millions.
In the past year of 2023, Hong Kong films were in a collective slump.
So, can Aaron Kwok, who came here with "The Temporary Heist", be able to win back a victory for Hong Kong films?
This question is quite interesting.
There is a lot of diversity in online opinions.
To sum it up, you don’t like me and I don’t like you.
So just filter out these things, there won’t be any nutrition, it’s just drool.
So can Aaron Kwok carry the box office?
In the 1990s, there was Hong Kong's annual champion "The Storm". In the 10s, "Cold War" and "Cold War 2" not only dominated Hong Kong, but also became the mainland box office benchmark for Hong Kong-style police and gangster movies. In addition, there are "Journey to the West: Monkey King Three Fights the Bone Demon" and "Wushuang" both exceeded 1 billion. With the data of
, how many people in the entire Hong Kong film industry can compare with it?
If you count on your fingers, excluding Stephen Chow and Jackie Chan, there is only one Chow Yun-fat, one Donnie Yen, and one Andy Lau, gone.
Of course, after "Wu Shuang" in 2018, Aaron Kwok has successively released five movies: "Mai Lu Ren", "Secret Visitor", "When the Wind Rises Again", "Disconnected" and "Anti-Drug 3: At the End of the World" movies, but all of them were mediocre at the box office.
But the road to superstardom is always ups and downs, and there is no general who always wins.
The past is past, and a new chapter has begun.
Rumors aside.
The action of this film is very consistent with the operating inertia of "small and medium-budget" movies.
Firstly, it chooses the cold season near the Spring Festival. Secondly, it mainly relies on official accounts to publish short videos. It is rare to see some "praising" articles actively written by self-media. Thirdly, it wants to see the increase in the number of people and pre-sales, both of which are relatively small. slow.
Looking at several movies scheduled for the Spring Festival year-on-year, such as "Twenty-one", "Flying Life 2", "Hot and Spicy" and "Bear Infested: Reverse Time and Space", etc., the number of people who want to watch it is really overwhelming. "Ren" is on the rise, and hot spots are also continuing. In addition to
's own attention, the film crew must have a certain degree of effort.
There is one more thing.
The schedule of "Temporary Heist" actually caters to a student's winter vacation, which should be an intentional strategy of the film crew.
However, the movie still adopts the method of "trying to protect" the golden venue, that is, the schedule will not start until after 6 p.m.
This approach is very funny.
It is true that there will not be too many people watching movies during the daytime on weekdays. It is not until after get off work in the afternoon that salaried workers will have some entertainment arrangements. This is a common understanding, and there is nothing wrong with it.
However, from the perspective of word-of-mouth diffusion, there is actually a lagging effect.
If a screening is scheduled during the day, even if not many people watch it, it will naturally have a certain degree of word-of-mouth influence. In the afternoon, feedback will begin, which will naturally promote the choice of evening screenings.
However, like Hong Kong films, the practice of only focusing on prime screenings on the first day is too rigid and inappropriate.
First of all, people may not necessarily choose you for the evening show. Secondly, even if they choose you, the spread of word-of-mouth will not be reflected in the box office trend until the next day.
is like a sprint race, you lose at the start.
Of course, this seems to be a common problem in Hong Kong movies.
is the right thing to complain about.
Let’s look at the data again.
The current screening and pre-sale of "Temporary Heist" totals slightly more than 1.6 million.
Perhaps due to the weekend, the data of the next day is higher than that of the first day. The data performance of
is in line with the usual sluggish characteristics of Hong Kong movies, so it is impossible to see anything else.
The film is about to premiere, and will start screenings and road shows, so the trend in the next few days may have a certain degree of reference value. In addition, judging from the early short video situation, the film may have a certain degree of confusion. Ability, but how funny it is and whether it can be welcomed by the market can only be verified after the movie is officially released.
Given the current situation, it is indeed difficult to have high expectations for Hong Kong films.
Judging from the weak situation of Hong Kong films, the amount of investment and promotion investment of "The Temporary Heist" can actually be considered a win if it breaks over 100 million. If it can reach the level of 200 million or 300 million, it can already be understood as a success. If this "little dark horse" goes one step further and can break into the 500 million level, it is not an exaggeration to call it a big bang.
Let’s see how good Aaron Kwok, a ruthless gangster who doesn’t want to “suffer for his brothers” and always says “thank you”, is at “just one more shot”.
However, it is difficult to imagine the higher places.
at the end of the day.
As the old saying goes, the quality and entertainment of a movie determine everything.
Whether it's "Provisional Heist" or the already released "Stealth" and "Goldfinger", as well as any Hong Kong films to be released in the future, and even mainland films, in the long run, they will not escape its definition.
Can Aaron Kwok win back a victory for Hong Kong films?
works speak for themselves.
