Eat and drink enough
This is not a point of spiritual entertainment consumption
Many friends will choose to go to a movie
A movie ticket costs dozens of yuan
Better cinemas may cost hundreds of yuan
Is this expensive? It's expensive but not cheap.
If you accidentally choose a bad movie
your good mood for the day will be ruined...
However,
there is good news recently
In some places
you can also refund your tickets after the movie starts
According to CCTV Six's "China Film Report" news
Starting from New Year's Day this year
some theaters in Changsha, Hunan Province have successively launched self-service refund machines
for citizens to choose to refund within 30 minutes of the opening
At the same time
the refund machine supports citizens for theaters The environment is not good
or the movie quality does not meet expectations Apply for a refund
Refund verification rules
The initiator of the unsatisfied refund service said
The company is responsible for the review and payment of the refund service
The person in charge of the company said
At present, part of the refund is subsidized by the company. However, we are currently in contact with some Spring Festival movies
and hope to communicate with the film producers.
Separate part of the share from the previous ticket subsidy model
and invest in this part.
We are also in contact with some insurance companies. Negotiation
hopes to launch a "movie satisfaction insurance" service
Many netizens expressed support for this
and suggested promoting it.
However, some netizens believe that
the refund rule will make film production
fall into the focus on the strong plot at the beginning.
is not conducive to quality. Polishing
Some netizens are worried that
will affect the movie-watching atmosphere
However, the initiator of the
refund service stated
At present, the service can only be applied to specific theaters and specific movies
Art films may not be applicable
Unlimited refunds cannot be made within 30 minutes
According to Understand that during the New Year's Day
there are 72 refundable theaters in Changsha
Statistics show
During the New Year's Day, the five pilot films
attracted a total of 9292 viewers
Among them, 135 people used the refund service
Pilot data for the five New Year's Day movies . Image source: China Film Report
"Tickets can be refunded within 30 minutes of the movie opening"
Can it be promoted nationwide?
Sun Jiashan, deputy secretary-general of the Youth Working Committee of the Chinese Literary Critics Association
, said
This method of refunding tickets gives viewers
"another channel to express their own opinions.
It is also a compensation and protection for consumers.
He also believes that
This movie-viewing refund service also has a lot to be improved.
The time period selection and proportion of refunds
needs to be explored in the market.
According to The Paper, a cinema manager in Shanghai said after hearing about Changsha’s measures.
The theater manager always said Passive
No theater will be willing to take the initiative to refund tickets
After all, there are many bad movies on the market
Audiences want refunds for any reason
It is also difficult to do business in theaters
Some people also think that the "refund without reason within 30 minutes of the opening" service
It may be possible to achieve a "triple win"
It will force film companies to improve the quality of their films
Consumers will eliminate their worries about watching movies
Increase the stickiness between audiences and cinemas
However, this move may bring some risks
It deserves the attention of all parties
What do you think of it?
