On January 11, with the release of the Honor magic6 series of flagship mobile phones, Honor also announced another major news: international superstar Jackie Chan will be Honor’s Year of the Dragon ambassador.
Glory’s beautiful vision in 2024: soar like a dragon and realize your own glory
2024 is the year of Jiachen in the lunar calendar, and it is also the year of the dragon in the Chinese zodiac. In traditional Chinese culture, the dragon symbolizes a spirit and represents the totem of the nation. , is a symbol of strength, courage and wisdom. On the other hand, the leadership, independence and decisiveness contained in the dragon also perfectly fit the image of Mr. Jackie Chan.
In the Year of the Dragon in 2024, Honor chose Jackie Chan as Honor’s Year of the Dragon ambassador. The intention behind this decision is very clear. When it was officially announced that Jackie Chan would serve as the brand's Year of the Dragon ambassador, Zhao Ming gave a clear answer - in the concept of glory, the dragon not only represents a superior status, but also symbolizes a heart that constantly pursues excellence and the hope of glory. Turn the name 'Jackie Chan' into the best wishes, and hope that everyone can soar like a dragon and achieve their own glory in the new year.
In fact, not long before it was officially announced that Jackie Chan would serve as the brand’s Year of the Dragon ambassador, Honor also announced another “cross-border cooperation” with Porsche Design, and the new product will be named rsr. In the Porsche family, "rsr" represents the highest level of Porsche racing, and represents the brand spirit of Porsche design that is not afraid of challenges and is pioneering and extreme. The Honor magic6 Porsche design model is named after rsr, which undoubtedly shows the ambition and strength behind Honor.
Whether it is cross-border cooperation with Jackie Chan or joining hands with Porsche Design, they are actually key steps for Honor to further shape the high-end market in 2024. These cooperations can also be seen as a reflection of Honor's efforts to stabilize its high-end brand image and seek breakthroughs and innovations in the new market environment. To put it more bluntly, this is also the only way for Honor to continue to expand its high-end potential.
Huawei is the best example. The mobile phones, watches and other products launched by Porsche Design in cooperation with Huawei have become the symbol of ultra-high-end mobile phones and the most successful example of cross-border cooperation between mobile phone manufacturers. At the press conference in September last year, Andy Lau, who was named the first of the "Four Heavenly Kings", also appeared as Huawei's "Extraordinary Master" and launched the new ultra-high-end brand ultimate design Extraordinary Master platform for Huawei. The high-end image is deeply rooted in the hearts of the people. .
In this case, Honor, as a brand that has separated from Huawei and grown independently, and has quickly grown into a leader in China's technology industry, has cooperated with international superstar Jackie Chan on the road to building an ultra-high-end brand image, especially in 2024. Years later, this is all a matter of course.
The mutual pursuit of excellent quality makes the cooperation between the two parties a natural success.
In fact, the cooperation between Honor and Jackie Chan is no accident. As early as the 2019 "Detective Pu Songling" movie conference, Jackie Chan received a Honor magic2 mobile phone as a special Gift. Jackie Chan expressed his deep feelings for domestic mobile phones on the spot: "Chinese people want to use domestic products. No matter where I go in the world, I recommend everyone to use Huawei Honor. These phones have been used for too long and the film has broken."
In fact, both parties have been in the past The seeds of cooperation have already been planted in our exchanges, but these are just some external factors. More importantly, there is a high degree of agreement between Honor and Jackie Chan in their inner concepts and pursuits. Their cooperation is based on the common pursuit and mutual recognition of excellent quality. This fit makes the cooperation between the two parties natural and a matter of course.
According to a report released by canalys, Honor China's market share and shipments returned to the first place in the third quarter of 2023. Among them, magic v2 took the first place in the growth of horizontal folding screen mobile phone stock users in July and August, and also became the third Ranked first in the domestic “big folding” smartphone market in terms of sales volume in the quarter.
On the technical level, Honor has successively released three high-profile new folding screen products, and brought a series of innovative technologies such as butterfly wing hinges, Luban titanium hinges, aerospace-grade magnesium alloy thin materials, and Qinghai Lake batteries.Honor's Oasis Eye Protection Laboratory has also cooperated with industrial chain partners such as Rheinland, BOE, Visionox, and Tianma to jointly build a benchmark for healthy displays and promote the common progress of eye protection in the industry; Honor is in satellite communications With technological breakthroughs and innovations, Hongyan satellite technology has brought a new, better and industry-beneficial technical solution, which will be shared with the entire industry.
In just over three years, Glory has shown tenacious vitality in the face of adversity. It has emerged from the darkest moments with a smile and overcome obstacles along the way, allowing Glory to finally step out of its own vast sea and sky. The innovative R&D gene in Honor’s core drives Honor to continue to make technological breakthroughs and achieve industry leadership. The growth process of
glory is also consistent with the struggle process of international superstar Jackie Chan.
In the past few decades, Jackie Chan has become a world-renowned international superstar with his outstanding talent and fighting spirit. He is also the first Chinese to win the Oscar Lifetime Achievement Award. In front of the big screen, he showed the heroic image of traditional Chinese culture to the world, opening a window for the world to understand Chinese culture. The action movies shot by Jackie Chan have influenced several generations.
However, you should also have heard that the reason why Jackie Chan is able to achieve what he is today is inseparable from those stunt action scenes that cannot be copied by latecomers and are classic enough to be recorded in film history. Jackie Chan's "rubbing with death" shown in his film and television works The real action scene of "passing by each other" is completely worthy of respect and praise from all over the world.
It is the inherent fit between Jackie Chan and Glory that has laid a solid foundation for the in-depth cooperation between the two parties.
Writing to the end
Jackie Chan's attitude of constantly pushing the limits in his film and television works can easily be reminded of Honor's courage to innovate in the face of adversity. Today, Honor has achieved Honor, and Jackie Chan is Honor’s Year of the Dragon Ambassador, which also means that Honor will surely create more glorious moments for the entire technology circle and mobile phone industry in 2024, which is worth looking forward to.
In addition, as the ambassador of the Year of the Dragon, Jackie Chan will also join hands with Glory to bring consumers a series of rich New Year themed activities, services and benefits. Interested friends may wish to pay attention.
