In the ceis 2024 China Entertainment Industry Annual Conference and Golden Blowfish Honor Selection, the film "93 International Train Robbery: Operation Moscow" (hereinafter referred to as "Operation Moscow"), co-produced by Han Sanping and Andy Lau and directed by Qiu Litao, won the Academy Award of the Year. The Online Film Award once again demonstrates the outstanding influence of outstanding film works in the film market. Film producer, Vice President of Chinese Culture Group, President of Chinese Pictures, and President of Oriental DreamWorks Ying Xujun attended the "New Paradigm of Film Development" roundtable forum held at the same time to discuss current film marketing and creation, and changes in audience viewing habits. He expressed in-depth insights on issues such as cultural exports and overseas cultural exchanges, calling on film practitioners to "sincerely communicate" with audiences, remain sensitive to the entertainment needs of young audiences, and "listen to the voices of young audiences." On this basis, Chinese Films will dig deep into the connotation of Chinese culture, create excellent cultural works in a form that young people like to hear and see, and convey the Chinese spirit!
returns with great honor! The movie "Moscow Operation" won the annual theatrical film award
The movie "Moscow Operation" will be released on the National Day in 2023. As the only crime action blockbuster in the schedule, the film brings the audience to the audience with its gripping story, high-energy explosive scenes, and excellent production standards. It was extremely shocking and aroused good market response. It was praised as "a surprise film during the National Day". It finally earned 664 million in box office and received a Maoyan score of 9.1. In this year's Golden River Dolphin Honors Selection, the movie "Operation Moscow" successfully won the annual theatrical film award. This honor is not only a recognition of the film's dual artistic and commercial value, but also a recognition of the producer's forge ahead and insistence on high-quality content creation concepts. Of course.
In order to give the audience the ultimate movie-watching experience, the movie "Operation Moscow" took more than half a year to restore many real scenes in Russia at that time, and presented the underground cistern, the Sino-Russian train rail-changing station, and the rocket base 1:1, which enhanced the quality of the film. Lay a solid foundation. With the greatest awe and sincerity, the main creative team strives for artistic excellence almost harshly, and strictly builds it with top industrial standards. The film is not only an active exploration of the innovation of genre films, but also tells a deeply rooted Chinese story through an international perspective, achieving the country's cultural export and emotional resonance.
faces the market sincerely! Ying Xujun shared his insights on film marketing: "The essence is sincere communication"
Faced with this year's fiercely competitive film market promotion situation, Ying Xujun used his practical experience in the two works of "The Meg 2: The Abyss" and "Operation Moscow" , an in-depth analysis of the current new trends and challenges in film promotion. She said that roadshow activities, as an important part of facing the audience directly, have irreplaceable value for film marketing. It closely connects the creative team with local audiences, achieving two-way real interaction, and in the process continuously generates information that is closely related to the film itself. Relevant marketing content, this model will continue and deepen in the future.
However, Ying Xujun also pointed out that as new media platforms such as Douyin play an increasingly prominent role in movie promotion, some topic marketing has begun to appear disconnected from the movie content. She called for future film marketing to pay more attention to the authenticity of the film’s content and communication with the audience, and to avoid simply pursuing hot topics while ignoring the essence of sincere communication: “Returning to a theme of sincere communication, the essence will be more useful."
captures the needs of young audiences! Ying Xujun: Young people prefer high-quality, satisfying live experiences
In view of the current decline in the frequency of movie viewing among young people, but at the same time they show great enthusiasm for specific types of movies such as "Snowfield" and Taylor concert movies. phenomenon, Ying Xujun also shared his unique insights. She believes that the new generation of young audiences may be "the most mature generation with the highest aesthetic taste and the broadest vision" in history. They are well-informed and pursue novel changes. Currently, the film industry needs to face up to the substitutability of entertainment products and think about how to attract and retain these young people.In the face of diversified entertainment options such as short videos, high-quality TV series, and concerts, young audiences have put forward higher requirements for film content. They not only reject routine narratives, but also expect novel content and expressions that go beyond the conventional, as well as movies that can touch the soul. Classic story. Film practitioners must think deeply about how to work hard on film content and viewing experience to avoid the gap in expectations caused by false marketing and effectively attract and retain young audiences. "First, we must listen to the voices of young people and tell their stories; second, we must explore classic themes that can travel through time and space and touch people's hearts, and ensure that the stories created can withstand the test of time; third, we must There are innovations in the way of storytelling, giving the audience a unique movie-watching experience."
creates a new model of international cooperation! Chinese Pictures deeply explores the connotation of Chinese culture and explores diversified international cooperation opportunities
In the forum, Ying Xujun shared Chinese Pictures’ practices and thoughts on utilizing international resources, promoting Sino-foreign co-productions, and strengthening overseas distribution capabilities. She said that through the accumulation of experience with internationally renowned partners such as Warner Bros., Chinese Film Industry has formed a relatively mature co-production and publicity system. In the face of the current complex international environment, co-productions do face new difficulties, but Chinese Film Industry is actively exploring diversified paths and plans to begin trying to cooperate with foreign streaming media platforms on drama projects in 2024 to bring more international perspectives. Chinese stories to the global market.
In addition, Chinese Pictures is keenly aware of the trend of young audiences' increasing pride in local culture, and will focus on the animation field, especially its Oriental DreamWorks label. Chinese Films will intensify the development of Chinese comic content, dig deeper into the connotation of Chinese culture, and convey the Chinese spirit in a form that young people love to hear and see!
