On January 11, the annual grand ceremony and second season launch ceremony of the large-scale cultural program "China in Intangible Cultural Heritage" jointly launched by China Central Radio and Television and the Ministry of Culture and Tourism was held in Shanghai.
The annual ceremony of "China in Intangible Cultural Heritage" gathered nearly a thousand intangible cultural heritage inheritors across the country to showcase the featured intangible cultural heritage items broadcast in the first season. At the ceremony, representatives from Yancheng, Jiangsu, Luzhou, Sichuan, Putian, Fujian, Chaozhou, Guangdong, Baoding, Hebei, Taizhou, Zhejiang and other intangible cultural heritage filming locations gave video exchange speeches, vividly describing the broadcast of the first season of "China in Intangible Cultural Heritage" It has a strong promotion and huge impact on the local cultural tourism industry.
Launching ceremony scene
In the first season of "China in Intangible Cultural Heritage", the audience followed the main station hosts Sa Beining and Long Yang, President of the Chinese Cultural Relics Society Shan Jixiang, literary and art workers, etc. to 11 different provinces, cities, In the intangible cultural heritage neighborhoods of the autonomous region, you can experience intangible cultural heritage projects with local characteristics and listen to experts explain the historical heritage, ancient wisdom, and ingenuity of China’s intangible cultural heritage. The
program focuses on the "currentness" and "newness" of intangible cultural heritage, and talks about the innovative applications of intangible cultural heritage. For example, the content related to #SilkCan Also Be Used to Make Hard Drives triggered hot comments from Weibo users: "The ancients who invented silk reeling were also scientists" and "breakthrough of imagination".
"China in Intangible Cultural Heritage" also cooperates with the China Opera and Dance Theater to bring the audience a dual enjoyment of knowledge and aesthetics. In "One Paper for a Thousand Years", dancers wear bamboo fiber costumes and use body language to tell the production process of bamboo paper "from bamboo to paper"; "Three Carvings Fun Tour" combines Shanxi wood carvings, stone carvings and brick carvings into the "Three Carvings" "Skills" are integrated into the performance, showing the style of "ruling a family with culture, Jin people and Jin land"; and performances such as "Porcelain and Micro", "Silk·Go" and "Original·Derived" also showcase ceramic micro-books, silk Craftsmanship, Taizhou embroidery and other intangible cultural heritage charms.
Stills of "China in Intangible Cultural Heritage"
The first rebroadcast of the program on CCTV Comprehensive Channel has reached a cumulative audience of 710 million people, and the entire network has covered more than 7.54 billion users. It has been listed on the multi-platform hot search list more than 1,200 times. With the popularity of the program, the filming location of the program, as a characteristic space that shows the style of intangible cultural heritage and carries the stories of intangible cultural heritage, has quickly become an "internet celebrity check-in place" and a popular tourist destination. It not only realizes the "two-way rush" between intangible cultural heritage and cultural tourism, but also It also brings more local characteristic intangible cultural heritage out of the circle.
It is reported that the second season will continue to adhere to the creative concept of "seeing people, seeing things, and seeing life", continue to deepen the organic integration of "thought + art + technology", and innovatively use "5g+4k/8k+ai" scientific and technological achievements to show The living inheritance and vigorous innovation of brilliant intangible cultural heritage in the new era.
The event also featured wonderful representative intangible cultural heritage projects. The fresh and graceful Kun Opera, the strong and soft Wing Chun, the national epic Manas, the Mongolian Andai dance... Each intangible cultural heritage project has its own charm, and each intangible cultural heritage performance is beautiful and vividly presented. The eternal charm and renewed vitality of intangible cultural heritage in the passage of time.
With the arrival of the New Year in the Year of the Dragon, the annual ceremony of "China in Intangible Cultural Heritage" celebrates the New Year with intangible cultural heritage and celebrates the times with culture. The program will be broadcast during prime time on CCTV Comprehensive Channel during the Spring Festival.
