On Tuesday, Li Auto released the sales rankings of new car-making brands in the first week of 2024. The weekly sales volume of asked cars reached 5,900 units, taking the top spot among the new car-making forces in terms of weekly sales. This time,
, which has been ranked second for many weeks, finally achieved its goal of catching up. Judging from the specific figures, its weekly sales volume is the same as last week, which shows that this is not the limit of the industry, but the limit of production capacity.
Previously Cyrus official said: "The factory that has put into production the new M7 is operating in two shifts. The current daily production capacity of the factory is 750 vehicles."
It is worth noting that the weekly sales volume of Li Auto is only 04,300 units, the worst weekly sales volume in the past six months, a decrease of 9,800 units from last week, and it lost its top position.
What is different from the past is that this time Li Auto did not announce the specific weekly sales data of its three models.
Li Auto officially stated that after exceeding the sales target of 300,000 vehicles in 2023, the team will take a short break in early January 2024 to meet the challenge of 800,000 vehicles in 2024.
It can be seen that Li Auto's rush to risk in the last week of 2023 was too strong, which caused a considerable impact in the first week of the new year.
If you use one word to describe Li Auto's sales in 2023, "cheating" is very appropriate. In 2023, Li Auto's cumulative sales for the year were 376,000 vehicles, a year-on-year increase of 182.2%.
Li Auto and Wenjie Auto can be said to be direct competitors. Their automotive technologies are extended-range models, and their pricing ranges are similar.
Since Wenjie’s new m7 debuted at Huawei’s press conference in September last year, this new model has become the focus of attention from the market and consumers.
At present, Wenjie’s new m7 brings not only hot spots and prosperity, but also real sales.
Wenjie was able to surpass Ideal. On the one hand, Yu Chengdong learned Ideal’s product strategy and followed up on refrigerators, color TVs, large sofas and extended-range technology, but also added smart driving and smart cockpits.
The recent ideal car has been a bit unsatisfactory, and the difficulties it faces this time seem to be more serious. The safety issues that endanger the reputation of its own brand have once again been magnified.
On the evening of December 21 last year, a video of idel7 rear-ending a large truck was circulated on the Internet. The scene of the accident was tragic, with a large amount of debris scattered, the top of the vehicle almost completely lifted, and the A and B pillars also broken.
Although Ideal later responded urgently, judging from the reactions of netizens, it seems that Ideal’s response was not completely convincing, and instead caused “public outrage.”
In fact, this is not the first time that Li Auto has been questioned due to a collision. The previous Shanxi Taiyuan Ideal Incident was also a major accident that caused huge controversy.
"Cheluluhua" learned that with the Spring Festival approaching, pre-sale orders were lower than expected, recent public opinion turmoil, and the pressure brought by competing products such as Wenjie m9, Ideal finally postponed the release of mega to March.
A few more words
The establishment of the position of the leading car company relies on the accumulation of victories time and time again. How to capture market share is the most important issue for every car company at the moment.
Of course, building a car is a marathon of endurance. In the process of running towards the finish line, it doesn't matter whether you are ahead or behind for a moment. What matters is who can stay on the field and win the final victory.
