2024's hit TV series "Flowers" ended on January 9. According to data from the Beacon Professional Edition, as of January 9, "Flowers" has won 14 daily tops in feature film playback market share across the entire network, and 14 daily tops in Tencent video popularity.
With the popularity of the TV series, a trademark agency stated that the familiar names in the TV series such as "Miss Wang", "Shanghai Fanhua", "Sanyang", "Fanhua" and "Bu Xiang" have been applied for registered trademarks, which are related to "Fanhua" More than 200 trademarks have been applied for, involving icons, text, graphics, English, etc.
The Paper reporter checked the China Trademark Network of the State Intellectual Property Office and found that the above trademarks have indeed been applied for. Most of the applicants are Zedong Office Co., Ltd., which is the producer of "Flowers" and is directed by well-known directors Wong Kar-wai and Liu Zhenwei. Jointly established, movies such as "East and West" and "In the Mood for Love" are all produced by this company.
Among the trademarks applied by Zedong Office Co., Ltd., some applications were rejected. For example, "Sanyang" was applied for in August 2020, but the application results showed that it was not accepted and the trademark has expired. "Miss Wang", "Buxiang" and "Fanhua" have been successfully registered trademarks. "Uncle Ye" was applied for registration as a trademark as early as 2012 and 2017. The applicants were Shanghai Zuxiang Food Co., Ltd. and Shanghai Leijia Trading Co., Ltd. respectively. "Baozong" has been registered as a trademark since 2018. The applicant is an individual. The trademark products and services involve medical devices and instruments, tea beverages, etc.
The TV series "Flowers" is directed by the well-known film director Wong Kar-wai. It mainly tells the story of the male protagonist A Bao (known as "Mr. Bao" in the play) in the Shanghai business world in the 1990s. According to
Shanghai Film, this film was developed by Wong Kar-Wai for 6 years, produced by CCTV, Tencent Video, Shanghai Film (Group) Co., Ltd., Shanghai Fanhuali, co-produced by Shanghai Film Production, and produced by Zedong Film. The series was filmed for three years at Shanghai Film's Chedun Film and Television Base and Haopu Film and Television Base.
During the 2020 epidemic, Shanghai Film Group invested 500 million yuan to acquire the Haopu Film and Television Base with a construction area of 83,000 square meters for the filming of "Flowers". This is also the only filming base that Wong Kar-wai has chosen in Shanghai. Haopu Film and Television Base is adjacent to Shanghai Film and Television's Chedun Film and Television Base (Shanghai Film and Television Park), which includes a large studio of more than 5,000 square meters. In addition, Shanghai Film has restored 1:1 the "Yellow River Road" and "Jinxian Road" in the 1990s at the Chedun Film and Television Base.
Faced with the enthusiasm of the audience, Shanghai Film and Television Park responded on its official WeChat public account on January 8 that it would choose an opportunity to open the filming location of "Flowers" in the near future. Wang Jianer, chairman of
Shanghai Film (601595), said at the closing event of "Flowers" that after "The Myth of Love" produced in 2022, Shanghai Film has produced "Flowers", and in the future there will be "Flowers in Bloom" from Shanghai Film and Television. .
It is reported that Shanghai Film has launched the "Shanghai-style Feast Plan" and is promoting a series of Shanghai-style film and television development projects such as "Love Myth 2" and "Table".
Source: The Paper
