It is no exaggeration to say that "Flowers" is not only a peak in the domestic drama industry in recent years, but also created a major cultural phenomenon in the beginning of 2024.
In the play, Wong Kar-wai used his dreamlike image style, nested and looping narrative art, blurred and ambiguous emotional ethereal smell, background music that links the fate of memory, etc., all in his work. People from all over the world in Shanghai appeared on the stage of the times one by one. Some seized opportunities and some made wedding dresses for others. They were all vivid and unforgettable. Wong Kar-Wai not only gave all the supporting characters a good farewell ending, but his lens also observed people's spiritual growth, describing the shopping mall as a battlefield, holding up the high spirits and loneliness, struggle and throbbing of the times. In addition to the
drama, this drama, which was three years in preparation and three years in filming, has not only gained artistic recognition and innovative exploration, but also demonstrated its commercial value and has become a popular hit in the cultural field. , has had an impact on all walks of life: the original book is a hot seller, the same citywalk route is very popular, the takeaway volume of pork ribs and rice cakes has soared by 200%, and even the Haining leather factory has welcomed the fur prince to spontaneously launch cross-border discussions... It truly fulfills the principle of "one industry prospers all industries" The significance of "thriving" in the film and television industry.
"Flowers" "in full bloom "
is a brand experience IP launched for users. The monthly Open Day on the 9th is an important window for Tencent Video to communicate deeply and closely with users. It is also a favorite for users. sincere response. With user attention as the focus, the popular New Year's drama "Flowers" has become a core element in establishing a communication field for the Open Day on January 9th. In this event, the platform integrated content, rights, benefits, and experiences, allowing "flowers" to bloom more easily within users' reach.
It fits the story background of "Flowers", and this time the open day went to a Shanghai neighborhood that is more suitable for it. At the main venue located in the inner street of Sinan Mansion in Shanghai, a unique flower market was bustling with activity, attracting many IP fans to interact and check in. In terms of the layout of the activity area, Tencent Video "moved" scenes such as Night Tokyo, Jiuqingli, Zhizhenyuan, Peace Hotel, and Hulian Commercial Building to the market, creating an immersive atmosphere with "flowers" elements throughout the venue. Let users follow the design guidance and integrate into the story. On this basis, Tencent Video has also linked up with brands such as Chunzhen, Meituan, Remy Martin, Maijili, Vipshop, Feihe Milk Powder, and Rio Cocktails, allowing users to "unlock the seal" in game sessions full of drama elements. And receive great gifts.
In the preview hall located at Sinan Literature House, the creators of "Flowers" and the special episodes of the series were released to help users gain a deeper understanding of the work from a behind-the-scenes perspective. At the branch venue of the event, ume International Cinemas launched a special svip member benefit session on Tencent Video’s Open Day on the 9th, allowing users to watch the last two episodes of "Flowers" through a more shocking audio-visual method, with actors such as Tang Yan, Wu Yue, Wang Ju, and Fan Zhiyi Went to the finale together, and through interactive sessions such as the main creators sharing the stories before and after the stage, and responding to the audience's hot comments on the spot, the users' curiosity was satisfied with face-to-face communication. During the
interaction, several actors talked about their personal experiences participating in "Flowers".
Tang Yan said emotionally: "Miss Wang has given me so much power. It is a great honor for an actor to meet such a vital character and such a meticulous team and become a member of "Flowers"." In the past three years, Tang Yan has I have never wavered in my determination to devote myself to carving "Ms. Wang". The emotion in it is difficult to sum up in a few words. Today, "Flowers" dominates the screen, and Ms. Wang is loved by the audience. It is not only an actor who has brought her character to life, but also a crew that strives for excellence to explore the potential of the actor. After successfully portraying "Miss Wang", Tang Yan hopes to receive more diverse scripts in the future, allowing everyone to see her more plasticity as an actor. "I also hope that everyone can be like Ms. Wang, who will always keep looking forward to the future and life even if they are in a trough."
Wu Yue graduated from the Shanghai Theater Academy in 1995. Since then, she has worked in countless works. Her role in "Flowers" is not many, but this experience has made her more sure that "I have chosen the right career as an actress. It plays a vital role in my life. Wu Yue Many windows were opened on the road, and some windows looked out at mountains, sometimes the sky, and some flowers blooming." Recalling the first scene when he first joined the group, Wu Yue made no secret of the unbearable experience, and was criticized over and over again by the director. "Grinding" over and over again, "I feel like I can't act anymore." But from the thick biography given to her by the crew to the details on the set that Director Wong Kar-Wai personally arranged before filming, she believed that she was a real person to the extreme. The crew will definitely live up to every detail presented by the actors. She did not hesitate to use the ultimate rhetoric to praise this work: "The greatest thing about "Flowers" is the ensemble cast. Every character has his/her color and uniqueness." His/her character has his/her cuteness. "After filming "Flowers", it can be said that the dream has come true.
made her debut on Tencent's program, and showed her side as an actor to the audience in the online drama "Love Is Delicious". Wang Ju said that "Flowers" is for her, with A sense of pride. This feeling includes the intimacy of being a Shanghainese and returning to the atmosphere of childhood, the sense of mission of continuing the inheritance of Shanghainese language and urban culture, and the happiness of participating in a creative production.
As an "outsider", Fan Zhiyi admitted frankly that he was not confident when facing the camera. But during the filming of "Flowers", he truly realized that "everything is the same, if everyone does their best and goes all out, everything will be perfect." Can do the best". When asked about the check-in place in Shanghai, he laughed and said that the Yellow River Road now has "too many people", and the Oriental Pearl Tower has become his first choice.
links multiple categories of high-quality IP to play with users
In order to meet more user expectations, Tencent Video Open Day on the 9th will not only focus on "Flowers", but also link up with "Battle of Love", "Oppenheimer", "My Food Guide", "Comic Man", etc. High-quality IP for variety shows, movies, documentaries, and children's categories, providing a rich live event experience. In market areas such as Fanhua Museum, Jiuqingli, Cathay Cinema, Night Tokyo, and Xiaolehui, users can experience time-finding and check-in programs The same game and many other interactive sessions with IP elements. In addition, on the 9th Open Day, activities such as watching "My Food Guide" together and "King of Madness" previews were set up to allow on-site users to experience the latest exciting content together.
In addition to offline activities, Tencent Video also created a number of online live broadcasts on the 9th Open Day to allow more users to attend appointments in the cloud. Among them, the Flowers in Bloom market tour live broadcast allows cloud users to travel through scenes in the play, "Flowers in Bloom" 》The interactive live broadcast created by the Open Day allows more users to interact with actors such as Tang Yan, Wu Yue, Wang Ju, Fan Zhiyi and famous makeup artist Tang Yi across the air. And the guests of "The Battle of Hot Love" will accompany you to watch the live broadcast, and also through Yao Hao and Xu Yiqiao's online mic review of classic scenes evokes the audience's common memory. In addition, the main creators of "Black Soil Silence" such as Chen Jianbin, Hu Jun, Deng Jiajia, Shi Ce, Lu Hong, Chen Jingke, etc. will gather together On the opening day, the behind-the-scenes filming stories behind the characters were shared with the audience through joint live broadcasts.
Since its launch in May last year, Tencent Video’s Open Day on the 9th has established emotional bonds with resonance points through carefully crafted activities. , high-frequency direct dialogue allows users to find more sense of belonging. On the 9th of every month in the future, Tencent Video will continue to create rich and interesting scene atmospheres and create more surprising moments for users.
Author: Wang Yan
Text: Wang Yantu: Stills, event editor: Xuan Jing Editor-in-chief: Li Ting
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