Amid the expectations of the outside world, Dong Yuhui, senior partner of Oriental Selection, launched again with a new account.
html At 19:00 on November 9, the official Douyin account of Hehui Peer (Beijing) Technology Co., Ltd. "He Hui Peer" made its first live broadcast. Dong Yuhui and New Oriental founder Yu Minhong appeared in the live broadcast room.
According to the Tianyancha app, Youhui Peer (Beijing) Technology Co., Ltd. has a registered capital of 10 million yuan. Dong Yuhui is the legal representative, executive director, and manager, and Yu Minhong serves as a supervisor. Equity penetration shows that New Oriental Xuncheng Network Technology, with Sun Dongxu as the legal representative, is 100% controlled by Hehui Peer. The actual controller of Hehui Peer (Beijing) Technology Co., Ltd. is still Yu Minhong.
The Paper reporter found that when "Walking with Hui" started broadcasting at 19:00, the number of people in the live broadcast room instantly exceeded 100,000, and exceeded 1.7 million at the peak, ranking first in Douyin's overall list of goods, and first in instant popularity. At that time, Oriental Selection ranked 15th in the overall sales list. As of 22:00, "Walking with Hui" ranked third in the overall list of products, and Oriental Selection, which was also live broadcast, ranked more than 100th. When
started broadcasting at 7 o'clock tonight, the number of followers of the Douyin account of "Walking with Hui" was 4.168 million. As of 23:00, the number of fans of the "Walking with Hui" account exceeded 7.128 million and the number of likes exceeded 1 billion. This also means that in this show During the live broadcast, the number of fans increased by nearly 3 million. According to Gray Dolphin data, as of 21:00 on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, and the peak number of viewers exceeded 1.7 million; in terms of GMV (total transaction volume), the sales of "Walking with Hui" products exceeded 1. billion.
Dong Yuhui said that he was very touched when he saw everyone’s comments, which seemed to light up his mood for the past month. “Although we have never met, I still look forward to resonating with you, because I know you are happy. We are happy, we are sad, we are looking forward to our expectations, and we are feeling our feelings, thank you."
He revealed that the company "Walking with Hui" will be under the strategic instructions of Teacher Yu (Yu Minhong) , first of all, adhere to the original intention of agricultural products, while satisfying everyone's original intention of daily necessities, and explore more possibilities in books, culture, and tourism. In the future, we plan to visit 20-30 schools and give public lectures.
Dong Yuhui recalled in the live broadcast room that the preparations for this premiere were hard and meaningful. He mentioned that Yu Minhong sent him a message a few days ago, asking him to enjoy the process because it was "equivalent to starting a company from scratch."
This is not the first time Dong Yuhui has done management work. He mentioned that he became the project director and teaching and research director in 2016, responsible for training, research and development, classes, and being responsible for parents and students. Now that I have changed my track, I have to be responsible for my customers, myself, and everyone around me.
"When this company (Peer with Hui) was established, Teacher Yu was also very supportive. He selected some people from each department from Dongfang and quickly joined. (Everyone) is very young and they are all getting used to it quickly." Dong Yuhui said.
Yu Minhong said frankly in the live broadcast room that the current number of "Walking with Hui" team is close to 70 people. Seeing everyone jumping for joy is like watching his own children grow up, and he feels full of joy in his heart: "Today's scene is really... It’s a scene I’ve been thinking about for a long time and especially want to see.”
Regarding future plans, he said that he is considering the international live broadcast of “Walking with Hui”. Yu Minhong suggested that Dong Yuhui can go to "Australia" for a live broadcast. "My friends there also talked to me about when Xiao Dong will come over. I want to meet him." In response, Dong Yuhui laughed and said: "Oh, there is also an Australian mother-in-law! " He mentioned that "Walking with Hui" is also considering the possibility of live broadcast abroad in the future, and will consider trying live broadcast abroad in the future.
Regarding the small essay incident that attracted public attention, Yu Minhong mentioned, "Although there was a small twist this time, I think the result was better than without any twists and turns. We also changed our organizational structure because of this process. The adjustment really made me feel that what a company has to do is to give every capable person the biggest platform and let them do it on their own."
He also revealed that he talked to Yuhui about the idea of building his own platform a year ago, but it has never been implemented. After experiencing this gap and ups and downs, the development of this matter has been accelerated.
Dong Yuhui said: This further stated that Teacher Yu expressed his own voice and said that he least expected this twists and turns, "It is difficult for everyone to understand my life experience in the past month. I feel that I have been involved in a whirlpool without doing anything. Recently, After a while, many people started to scold me. "
The "twists and turns" mentioned by Yu Minhong and Dong Yuhui originated from a message left under a promotional video by the Douyin editor of Oriental Selection on December 6, 2023, implying that Dong Yuhui's live broadcast copy was not created by himself, but by a team. . This comment was controversial among netizens, but it did not attract much attention.
Afterwards, Dong Yuhui called the editor "Hu Replied" during the live broadcast. The editor was unconvinced and said: "I can't bear that Yuhui said the editor in front of the camera last night. Claiming to know the business very well', 'Hu replied'. The editor didn't reply with nonsense!" After that, the editor criticized Dong Yuhui's fans: "There are always so-called 'fans' who, in the name of love and care, stir up trouble back and forth, and even bully our editor online! "
This response angered Dong Yuhui's fans. That night, fans rushed into the live broadcast room of Gaotu, another education and training company, demanding to "catch the wealth from the sky." The conflict broke out.
Afterwards, Dong Yuhui publicly responded and revised his personal information. Home page signatures, etc., the fact of "internal strife" in Oriental Selection has surfaced. Rumors that Oriental Selection will "choose one" between CEO Sun Dongxu and well-known anchor Dong Yuhui quickly spread, and a war of words caused by a "little essay" has officially become A storm of public opinion swept the entire Internet.
After that, Yu Minhong announced the removal of Sun Dongxu from the CEO position, and appointed Dong Yuhui as "Senior Partner of Oriental Selection", "Cultural Assistant to the Chairman of New Oriental Education Technology Group" and "Vice President of New Oriental Culture and Tourism Group". Arrange for Dong Yuhui to resume broadcasting.
On December 18, Yu Minhong revealed in the live broadcast that Dong Yuhui will set up an independent studio and a personal IP live broadcast room in one month. Other anchors will also participate together to focus on cultural tourism business. The income of Dong Yuhui's independent studio will be recorded in Oriental Selection. Yu Minhong believes that this move can protect the interests of Oriental Selection and ensure the maximum use of Dong Yuhui's personal abilities.
On December 21, Dong Yuhui responded to the issue of his personal studio again. He once again Emphasizing that although he will set up a personal studio, he is not leaving Oriental Selection. Yu Minhong said that the platform (studio) opened for him will be 100% controlled by Oriental Selection, and all GMV (total transaction amount) will be recorded here in the statements of a listed company.
It is worth noting that at the end of December 2023, Sun Dongxu, the former CEO of Oriental Selection who was in the previous turmoil, also publicly appeared in the Oriental Selection live broadcast room and said that he now pays more attention to expression management and always smiles. Don't be too serious to avoid misunderstandings among unfamiliar friends. He said that he previously posted a very serious apology video, which has been viewed more than 50 million times on the Internet, which has led to his current high profile, but low reputation. He feels that Extremely embarrassing.
“I was dismissed from my position by the company last month and I am no longer the CEO of this company. However, I still have to do the work that I can. Unless the customer feels that I cannot explain the product clearly, and the company does not think it can bring any value to the customer and the company, then it may be the day I quit, and it will be a natural thing. "Sun Dongxu once said in the live broadcast.
As of the close of trading on January 9, Oriental Selection reported 29.5 Hong Kong dollars per share, with a total market value of 29.99 billion Hong Kong dollars.
