On the evening of January 5th, the "Together with One Heart·Xinxuan Fifth Anniversary Carnival" was successfully held at the "Big Lotus" in the main stadium of Hangzhou Olympic Sports Expo Center. This is the first time in three years that Xinxuan Group has held a large-scale con

On the evening of January 5, the "Together with One Heart·Xinxuan Fifth Anniversary Carnival" was successfully held at the "Big Lotus" in the main stadium of Hangzhou Olympic Sports Expo Center. This is the first time in three years that Xinxuan Group has held a large-scale concert to give back to users.

This carnival takes "One Heart, One Frequency" as its theme, singing the main theme that in the era of live broadcast e-commerce, live broadcast companies, brands and users are working together to move towards the future. That night, Xinxuan founder Xin Youzhi (screen name Xinba) led his anchor team, more than 4,000 employees, and tens of thousands of users and brands to sing classic songs.

The technological stage leads the new fashion of the digital economy

html At 7 pm on January 5, the Xinxuan Carnival officially opened. The world-class stage design designed by the chief art designer of the Asian Games and ar digital technology complement each other, presenting the audience with a top-notch audio-visual feast . The

event opened magnificently with the performance of world-class piano master Giovanni Maratti and the live music battle of the world's top 100 DJs. A huge "halo" rose from the stage. Simba airborne from the center on a giant machine. The four founders The crowd sang "Until the End of the World" together, igniting the atmosphere of the entire venue. The ar little lion "Little Simba" who made a big appearance flew to the hosting stage and hosted on the same stage as the hosts Zhu Zhen, Si Wenjia, and Wang Cong. He was lively and playful, with a sense of technology and warmth.

The star lineup and performances of the concert met the expectations of the audience. The "Northeast-made" group "Second-hand Rose" blew up the scene with magical rock songs. The talented newcomer Shan Yichun sang the two-way love between Xinxuan and users in "The Love That Never Lost Connection", and Sha Baoliang's "Original Faith" shone brightly. Xin Xuan's original intention of "coming out of farmers and giving back to the people", Meng Shu Tengger's "Invisible Wings" once again made a magical appearance. Classic songs such as Tengger's "Paradise", Sha Baoliang and Wen Lan's "Rooftop", Yang Zongwei's "Actually None", Dai Penny's "How", Wilber Pan's "Inversion of the Earth", etc. have awakened the post-80s generation. The collective music DNA of the post-90s generation triggered a chorus of chorus from the audience.

Xinxuan's top anchors also showed their extraordinary talents. Xinxuan's senior brother Zhao Mengche and gourmet anchor Cat Sister conquered the hearts and stomachs of fans with their singing, while Dandan and Shi Dameili brought "shalala lala" and " Hot singing and dancing such as "Trouble Maker" and "Subject Three" made the audience dance along. The

concert came to an end with Li Yugang's "Ten Thousand Frontiers", which sang the audience's best wishes for peace and prosperity for the country and the people. Surprise guests Song Xiaobao and Zhang Guoli were also present to send New Year blessings to everyone.

Simba reported his work to 99.99 million+ "cloud bosses"

At the event site, Simba solemnly made a "work report" on Xinxuan's five years of work to online and offline users. He mentioned that for the past five years, he has been reading the real needs of users in the comment area every day: "My uncle wants a learning machine," "Simba, please start broadcasting soon," "Brother, give me a tablet."... In order to serve With these "cloud bosses" from all over the country, Xin Xuan has gradually built a professional team of more than 4,000 people that integrates product selection, quality control, live broadcast operations, logistics, and after-sales. "Selecting cost-effective products to improve people's quality of life is Xinxuan's position."

Simba mentioned that Xinxuan has created countless hot products and completed cooperation with more than 13,000 brands, helping 288 brands to achieve sales exceeding billion, of which 226 are domestic brands. Regarding brand selection, Xinba also insists on his position: "Brands that can provide benefits to ordinary people are big brands."

At the same time, Xinxuan has cultivated a matrix of top anchors, such as Dandan, Shi Dameili, Zhao Mengche, Cat Sister, etc., have become leaders in their respective fields to satisfy users to the greatest extent. "Xin Xuan's matrix model has been used as a template by many colleagues."

In the past five years, Xin Xuan has been closely aligned with groups in need of help in society with a high sense of social responsibility. Xin Xuan has donated a total of materials and cash to public welfare undertakings. The value has exceeded 400 million yuan. In addition, Xinxuan’s cumulative sales of live broadcasts to help farmers exceed 1.5 billion yuan, bringing vitality to rural revitalization in various places. Simba emphasized that agriculture and food are his next chosen tracks, “I believe that not only aerospace can change the world, but agriculture can too."

Serving users well is Xin Xuan's only position.

It is reported that this concert is a two-way trip between Simba and the user's "three-year appointment". All tickets are "only given away, not sold", and users complete the ticket grabbing in the live broadcast room .

In his speech, Xinba once again emphasized that serving users well is Xinxuan's only position. "Behind Xinxuan are thousands of ordinary people who live their lives. What they want is a simple and simple life." From the user's perspective, he believes , “Live streaming should not be about selling whatever you want, but a gift carefully selected for your needs. I hope that every product can meet your needs and bring a better experience. "

Improving user experience is Xinxuan's long-term strategic direction. Xinxuan has established a complete after-sales system, created an after-sales team of more than 2,000 people, and set up a reserve fund of 100 million yuan to take responsibility for user transaction problems and provide Strong protection of rights and interests. Simba said, "I hope that all my after-sales services will be user-oriented and dare to take responsibility. "

Xinba revealed that based on these accumulations, Xinxuan will grow against the trend again in 2023, achieving GMV exceeding 50 billion yuan.

It is worth mentioning that at the carnival site, Xinxuan also thoughtfully prepared scarves, including scarves, A heart-warming gift package including hats and warm babies. Xinxuan also provided guidance services in advance through multiple videos, intelligent navigation applets, etc., allowing users from all over the world to feel the warmth of Xinxuan and Hangzhou.

On the same day, Xinba and Song Xiaobao and other guests also played with Internet memes such as "Little Potato". Simba warmly invited users across the country to visit his hometown of Harbin.

At the end of the event, Simba held the Xinxuan Super New Year Festival with major brands and users The launch ceremony. It is reported that on January 6, Xinxuan anchor Dandan launched the premiere of Xinxuan Super New Year Festival.