Original title: Harbin Ice and Snow Tour "Southern Little Potato" is super cute this season.
Article/Yangcheng Evening News reporter Liu Xingtong
During this New Year's Day holiday, the ice and snow theme has become an absolute growth point in the cultural tourism market. According to Tongcheng travel data, during the New Year's Day, the popularity of domestic ice and snow tourism increased by 216% month-on-month. Among them, the tourism popularity of Harbin, known as the "Ice City", increased by 240% month-on-month, ranking fourth in the country, second only to Beijing, Chongqing and Guangzhou. Harbin’s most famous attraction, Ice and Snow World, together with Beijing’s Shichahai Ice Rink and the Summer Palace, occupy the top three most popular holiday attractions.
In fact, even before the holiday, Harbin had been frequently searched for "dominating the list". The people in the Northeast region, led by Harbin, are extremely fond of "Southern Little Potatoes", "Potato Princess" and other related topics, which has created a relationship between locals and southern tourists. A kind of unprecedented emotional connection, Harbin has become the biggest "conspicuous package" this winter, and its popularity is almost as popular as "Zibo".
According to the big data of Hanglu Zongheng, during the New Year's Day, the number of civil aviation passengers to Harbin exceeded 190,000, an increase of about 85% over the same period last year. Meituan data shows that two days before the holiday, the three largest source cities for out-of-province tourists in Northeast China were Beijing, Shanghai and Shenzhen, while Harbin became the most popular treasure city for southerners. On the Tujia B&B platform, more than 90% of the B&Bs in Harbin were fully booked during New Year’s Day. Driven by ice and snow tourism, the number of homestay bookings in Daxinganling, Daqing, Jiamusi, Mudanjiang and other places in Heilongjiang has also increased by 5-10 times compared with the same period last year.
Snow scene pictures of Heilongjiang Snow Valley/Provided by Tujia B&B landlord
Buying clothes and boots to show off delicious food
Exploring new ways to play in the treasure city
This winter, the "southern little potatoes" from afar have set off a new way to play during the New Year. Outside the scenic spots, people are keen to explore new ways to play in the treasure city - go to the "Yibin's Home" clothing store to snap up "combat uniforms and boots", and go to the "Daoli Food Market" to explore authentic food.
During New Year's Day, buying military uniforms and boots at "Yibin's Home" became the first stop for "Southern Little Potatoes" when they arrived in Harbin, and the "Daoli Food Market" became the second stop to show off their delicious food. Data from Meituan and Dianping show that during New Year’s Day, searches for “Yibin’s Home” on Dianping surged 6 times, with Chengdu, Nanjing, Xiamen, Shanghai and Foshan being the top five most searched southern cities; “Daoli Food Market” The search volume increased by 8 times, the number of reviews increased by more than 9 times, and the number of guide notes increased by more than 10 times; Harbin Yin Fatty Fried Cake, Ah Cai Mala Tang, and Demin Wang Style Dry Fried Pork Ribs are the Daoli District with the most “Southern Little Potatoes” check-ins Three great delicacies.
In addition, taking photos of local characteristics has become a new way for Treasure City to attract young consumers. In Harbin's Sophia Square, as many as forty or fifty well-dressed "Russian princesses" took turns appearing in front of the camera at the same time, becoming a holiday street scene.
Skiing and bathing are not enough
Southern "little potatoes" love sleeping on a big bed
Counting down with everyone in the lively pedestrian street, traveling to a city specifically for fireworks shows or ice lanterns, toasting with friends in a B&B... 2024 On New Year's Day, the fireworks seem to be even more intense than before.
In addition to skiing and bathing, two of the most popular Northeast tourist attractions in the past, this winter, southerners are also "conquered" by the Northeast big kang. Wearing floral cotton-padded jackets and sleeping in a big kang room allow young people in the south to find a new way to celebrate the New Year.
Snow Valley is located in Wuchang City, Heilongjiang Province, more than 200 kilometers away from Harbin. The winter here is covered with white snow, just like a fairy tale world. Many people come here to enjoy the rime, ski circles, play snowmobiles... and experience the world of ice and snow in depth. Xiaowei, the landlord of
who opened a B&B here, told reporters that during New Year's Day, the number of guests from the south is the largest, many from Guangdong and Jiangsu. The "Hot Kang B&B" is the most popular, "it's full every day, and all 24 B&Bs are occupied."
sleeps in a hot Datong bunk that can accommodate 4, 5 or even 10 people. It is decorated with brightly colored Northeastern flower quilts, which looks particularly atmospheric in the weather of minus 20 degrees Celsius. Chatting on the kangtou with friends is a slow winter life unique to the Northeast.Xiaowei said: "We also prepared floral cotton-padded jackets for the guests to take photos, and we would make bonfires together at night, sing and dance, and make dumplings with fillings. Every day in the B&B was like the Chinese New Year."
Sister Ma, who also runs an inn in Snow Valley, said , this year’s New Year’s Day business was “the busiest in five years”, with more than 20 rooms fully occupied every day, and 80% to 90% of them were tourists from the south. "Compared to big bed rooms, southerners prefer big kang rooms. When they come here, they will put on the large flowered jackets we specially prepared and take some themed photos as souvenirs." Sister Ma said that in the future, she also plans to attract people through Meituan live broadcast and other methods. More tourists from the south "come to the Northeast to stay on the Kang."
Tujia data shows that Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu are the most popular cities in the South for homestays in the Northeast.
(Source: Yangcheng Evening News)
