Traveling to Hunan as a young person, the intangible cultural heritage is youthful. On the afternoon of January 3rd, the 12th Hunan Province Internet Culture Festival and Brand Building Project - "Traveling Hunan's Ying's Flowers Young" cultural tourism activity came to a close. Eleven college beauty troupes across the province gathered in Changsha for the final competition. After three months of fierce competition, Hunan Technology and Business University finally won the first prize.
△ event site.
Shang Bin, member of the Party Leadership Group and Deputy Director of the Hunan Provincial Department of Culture and Tourism, Wu Xianyun, Level 2 Inspector of the Cyberspace Affairs Office of the Hunan Provincial Committee, Xia Sifei, member of the Party Leadership Group, Social Affairs Committee Member, and Deputy Editor-in-Chief of Hunan Daily, etc. attended the award ceremony and paid tribute to Prizes awarded to winning schools.
△Shang Bin presented the award to the student representatives of Hunan Technology and Business University.
2023 The cultural tourism activity "Traveling Hunan's Ying's Flowers Young" was jointly organized by the Internet Information Office of the Hunan Provincial Committee of the Communist Party of China, the Hunan Provincial Department of Education, the Hunan Provincial Department of Culture and Tourism, and Hunan Daily. The theme is "True Youth". Since its launch, the event has gathered 11 Hunan universities, 11 Weibo influencers, and 11 Douyin masters to form 11 young flower groups one-on-one. With the support of intangible cultural heritage materials from 14 cities and states in Hunan, Come up with "golden ideas" and create new climaxes in the competition, use the "pen" of new media to paint a beautiful picture of Hunan's cultural tourism, and frequently let Hunan's cultural tourism "dominate the screen" on the Internet platform.
△Competition scene.
A team from Hunan University of Finance and Economics visited Changsha Tongguan Kiln and had a conversation with a master pottery master who is an inheritor of intangible cultural heritage. Their work received over 10,000 likes; a team from Hunan Technology and Business University created a short promotional video in English, leading Hunan’s cultural tourism to show off its international standards. Received more than 2,000 hot comments from netizens; Hunan University launched the "Hu Xiaoli" real-life IP image, in which the young and lovely girl transformed into a promotional koi, and narrated the connotation of Hunan's cultural heritage. According to
data, since its launch, participating teams have published more than 13,000 new media works, Weibo topics have been read more than 230 million times, and Douyin topics have been played nearly 30 million times. Young students have given full play to their role as the main force of Hunan's cultural tourism, using planning, creativity, and conception to promote the integrated development of "culture + tourism" on a wider scale, at a deeper level, and at a higher level.
went through cloud creative PK, four "task cards", on-site defense and other links, and combined expert review opinions to select 1 first prize, 2 second prizes, 3 third prizes, and several winning prizes. At the award ceremony, in addition to the student team taking home the grand prize, 11 Weibo influencers and 11 Douyin masters who participated in the event were awarded the title of "The Most Beautiful Recommendation Officer".
Wu Xianyun said that in the mobile Internet era, "Internet + Tourism" has brought new opportunities to the development of the cultural tourism industry, and the cultural tourism industry has entered a "new track" and ushered in a "new spring." As an important event of our province's Internet Culture Festival and brand building project, this event innovates expression forms to "stand up" the brand, "come alive" the content, "ignite" the creativity, and deeply promote the "five business cards". Help build a world tourism destination and pave the way for high-quality development of online culture. In the future, I hope that all students and online content creators will continue to actively participate in the creation and dissemination of online content, use creativity and wisdom to contribute to the development of cultural tourism, and make cyberspace an important position and window for the promotion of Hunan's cultural tourism.
Shang Bin said that since the event was held for three years, more than 10,000 promotional works have been released, and hundreds of millions of communications have been created many times. Hunan cultural tourism has used a dazzling "traffic report card" to shine, which is not only created for Hunan cultural tourism It has created a platform for cross-border promotion and cultivating new forces, and also created a platform for Hunan university students to display their talents and exercise their abilities. It is a useful attempt to further promote the deep integration of culture and tourism and further stimulate the potential of the cultural tourism consumer market. It is expected that the influence of the event will continue to ferment and form a majestic force to promote the development and prosperity of Hunan's cultural tourism industry, continue to create a new situation of accelerated integration of cultural tourism, and expand new momentum for the innovative development of Hunan's cultural tourism.
Xiaoxiang Morning News reporter Wang Lijiao
Attachment: List of winners
First prize Hunan Technology and Business University
Second prize Changsha University Hunan Agricultural University
Third prize Hunan College of Finance and Economics Central South University Hunan Normal University
Excellence Award Hunan University of TechnologyHunan Women's CollegeHunan University Hunan Institute of Information Changsha University of Science and Technology
