Another Internet celebrity cosmetics brand "decommissioned"!
Recently
American cosmetics brand Benefit
issued notices on three major online channels: Tmall official flagship store
JD.com self-operated official flagship store and Douyin official flagship store
saying that the store will end operations
and will accept new orders until January 2024. At 23:59 on the 28th,
customer service channels and member rights redemption
will also be open until this time
Member rights will also become invalid after the store ends operations
This means
Benefit will end all online businesses in China this year
According to the Southern Metropolis Daily,
reporters noticed that
three major online stores announced the end of operations.
This does not mean that Benefit’s products have withdrawn from the Chinese market.
Its official customer service responded that
consumers can continue to go to China’s Sephora offline stores.
and Sephora each Platform
Online official flagship store to purchase Benefit products
At the same time
For after-sales problems arising after January 28
consumers can call the brand 400 hotline
to get in touch and solve the problem
Currently, let’s look at
Benefit’s official flagship stores on Tmall and JD.com
There are still products on sale
All products have been cleared
And now there are not many Benefit
offline stores in mainland China
Only Shanghai, Guangzhou, Shenzhen and Beijing
The brand is still available Specialized stores
Others are points of sale
In recent years,
with the changes in the Chinese beauty market
many foreign beauty brands are gradually withdrawing from the Chinese market
or reducing their business scope
