On the evening of January 1st, "Meet Again Oriental Mythology - Sichuan Satellite TV's 2024 Flowers Blooming and Chinese Rhythm New Year Concert" was broadcast on all media channels. The program attracted more than 20 million viewers, and the entire network's publicity exposure reached nearly 2 billion. Once again, it became popular at the beginning of the new year and received constant praise.
Let myths shine into reality and create a wonderful New Year's Eve with unique oriental aesthetics
"my country's ancient myths profoundly reflect the Chinese people's persistent spirit of courageously pursuing and realizing their dreams." With the mission of promoting traditional culture, the Huakai Tianxia National Rhythm New Year Concert will ride on the tide of the times in 2024. With the theme of "Seeing Oriental Myths Again", it combines oriental myths with national customs, national charm, and modern technology to present a A fantasy performance with unique oriental aesthetics.
Picture: Stills from the program "2024 Chinese New Year Concert with Flowers Blooming" Li Yuchun
Picture: Stills from the program "2024 Chinese New Year Concert with Chinese Flowers Blooming" Meng Jia
The party set up three major chapters: "looking up, asking, and echoing". In the program, Angela Chang's three songs and dances all incorporate elements of "Jingwei Reclamation", which is consistent with the indomitable belief in Angela Chang's songs. Luo Yizhou, Meng Jia, and Yao Chen opened the mythical story of "Cangjie's Creation of Characters" with a song "Zhengzhengyuanyuan"; haya band and Wu Kequn brought a song "Fenglinhuoshuo", which was majestic every word, bringing together the warrior's Bravery is vividly displayed; "The East" performed by Ling Yun and Meng Jia perfectly displays the heroic appearance of the female war goddess. Hai Lai Amu's "Road to the Green Mountains" borrows the myth of "The Foolish Old Man Moves Mountains" to tell the story of the "Foolish Old Man Spirit" of Sichuan people who strive hard. Liu Yexi and Luo Yizhou, national-style digital figures with tens of millions of fans, interpret the story of modern digital Nuwa creating an all-round artist online, and perform on the same stage to present a fantasy stage that combines national style and charm with modern technology.
focuses on the fancy communication of Chinese civilization, with nearly 2 billion publicity exposures across the entire network.
Since the official announcement of the program, Sichuan Satellite TV has linked up with the Sichuan Observation network's media matrix to conduct comprehensive publicity and coverage of the "Meet Again Oriental Mythology" New Year's Eve Gala. Topics such as #Sichuan Satellite TV New Year Concert #花开天下一 movement freeze frame 2023 # have repeatedly appeared on Weibo's hot search list, triggering heated discussions among netizens. During the broadcast of the party, #花开天下SATELLITE will take off with a wish #Wu Bixia transformed into Chang'e and brought the Jade Rabbit down to earth #张Shaohan wears the bright galaxy on her body #1gb movie uploaded in 1 second China Space Station and other related topics of 20 programs were simultaneously posted on TikTok It continues to dominate the hot lists on all platforms, including Weibo and Weibo, with nearly 2 billion publicity exposures across the entire network.
Picture: "2024 Flowers Blooming World and National Rhythm New Year Concert" program related Weibo hot search list (part)
Picture: "2024 Flower Blossoming World and National Rhyme New Year Concert" program related Douyin hot list (part)
At the same time , the all-media platform of Sichuan Satellite TV and Sichuan Watch, a total of more than 20 accounts on the entire network broadcast the program live, and the total number of live broadcasts exceeded 20 million. Netizens said, "The setting of Eastern myths brought into reality is great" and "The stage design is great" The quality is amazing!" "The programming is very thoughtful and innovative!" "I have been watching Flowers Blooming in the World for 9 years, and Sichuan Satellite TV is getting better and better." "I will always be impressed by oriental aesthetics!" "Sichuan Satellite TV praises me wildly." ...
Picture: "2024 Flowers Blooming World National Rhyme New Year Concert" live broadcast data (part) and netizen comments (part)
The modern version goes to the nine heavens to ask the sky, "Flowers Blooming World" continues to write the oriental myth in the new era
"Go to the nine heavens and ask the sky", human beings' exploration of the unknown has never stopped. At the 2024 Flowers Blooming World National Rhythm New Year Concert, the virtual host Panda Beibei in space transformed into the "host of the universe" and interacted with the program live through the satellite star screen. Dr. Zhao Hongjie of Nationstar Aerospace also attended the party to share the latest development overview of my country’s satellites and the bright vision for the future. Dr. Zhao Hongjie said: At present, we have achieved in space that a 1GB movie can be transmitted to the Chinese Space Station in one second. Videos with aliens may become a reality in the future.As long as you believe in light, the Eastern myth will eventually come true! At the
party, the host also announced that "Flowers Blooming in the World" will launch an intelligent remote sensing satellite of the same name from the United Nations Star Aerospace. This satellite has functions such as urban night light photography and disaster prevention. The satellite is equipped with The screen of "Blooming Flowers" program video can be uploaded, and the Selfie function can realize complete recording and real-time transmission. As early as the end of December, Sichuan Satellite TV and Sichuan Observation launched the "New Year's Wishes on a Star" global solicitation event to collect future enjoyment from people from all walks of life and the wild imagination of children of different ages. The program team will upload these "imaginations" to satellites in the form of time capsules to record the times, pay tribute to the future, and jointly write the oriental myths of the new era!
Looking up for thousands of years, the times echo. Eastern mythology is the epitome of Chinese civilization, and Chinese culture is the endless source of strength for Chinese children. Sichuan Satellite TV's 2024 Flowers Blooming in the World National Rhythm New Year Concert will lead the audience to witness the myths coming into reality, to witness the Chinese people's diligent practice, and to witness the rapid changes in the land of China. Pay tribute to Chinese culture with a humble heart, and use the power of innovation to display national classics. In the future, "Flowers blooming all over the world" will continue to be deeply rooted in the fertile soil of the Land of Abundance, and continue to bloom with rich and colorful flowers of national charm!
Source: Sichuan Observation